Sebanyak 27 item atau buku ditemukan

Teori Perilaku Konsumen

Buku ini menjelaskan mengenai Konsep Perilaku Konsumen; Konsep Motivasi Konsumen; Riset Konsumen; Persepsi Konsumen; Sikap Konsumen; Komunikasi dan Perilaku Konsumen; Strategi Komunikasi Pemasaran Terpadu; Hubungan Komunikasi Pemasaran Terpadu dengan Perilaku Konsumen; Evaluasi Alternatif sebelum Pembelian; Pemasaran Langsung; Pengaruh Individu sebagai Kelompok Referensi terhadap Perilaku Konsumen; Hubungan Kelas Sosial dengan Perilaku Konsumen; Kepuasan dan Keluhan Konsumen. Diharapkan buku Teori Perilaku Konsumen ini dapat memenuhi sumber referensi bagi mahasiswa atau praktisi yang membutuhkan.

ketika konsumen akan membeli atau sebelum melakukan pembelian terhadap produk furniture, konsumen akan melihat terlebih dahulu bahannya dari apa, tingkat ketahanan jangka panjang, harga, kegunaan, bahkan termasuk juga estetika dari ...

Self-directed learning research: An imperative for transforming the educational landscape

This book will benefit specialists in the field of the education sciences. It represents significant progress in knowledge production. Self-directed learning has become increasingly important, not only for education in South Africa but also for education sciences in the international arena. This is a result of the changing education landscape, caused by the demands of the 21st century as well as the rapid change in knowledge production. Learners should be equipped with skills to take responsibility for their own learning. New innovative strategies should be incorporated into teaching and learning in order to meet the changing demands in education. Traditional teacher-centred practices are still the norm in most South African schools and higher-education institutions and do not adequately prepare students for lifelong learning in the 21st century. The content focuses on the theory behind self-directed learning, explores strategies such as cooperative learning, problembased learning, case-based teaching and large-group teaching that enhance self-directed learning and the use of blended learning in a self-directed learning environment. The book demonstrates how self-directed learning can be enhanced in mathematics, computer-science and life-science education and through the use of student tutors for geography. Digital technology could, for example, also be used in innovative ways for education in isiZulu folk poetry. The findings are based on original empirical research and a sound theoretical-conceptual framework. In an environment of rapidly changing knowledge production, this book responds to the challenge of how to equip learners with the necessary skills to take responsibility for their own learning. The book presents innovative teaching and learning strategies for meeting the changing demands in education. Group activities, the responsibilities of learners and the obstacles that hinder their learning are analysed, and the way in which educators can support them is discussed. Educational values such as mutual trust are discussed, and self-directed assessment is explored. This is a timely collective work authored by experts who subscribe to the approach of self-directed learning. Educators should discover new teaching and learning strategies and value the integration of self-directed learning in the classroom.

Jan Botha, Professor in the Centre for Research on Evaluation, Science and Technology (CREST), University of ... The Publisher (AOSIS) and the Domain Editorial Board certify that the manuscript was subjected to a rigorous peer review ...

Corporate Citizenship

Corporate citizenship is a prominent international issue as contemporary corporations are no longer expected to perform financially, but are also expected to have an ethical relationship of responsibility between the corporate itself and the society in which it operates and performs it business activities. Provides an up-to-date theoretical content pertaining to corporate citizenship, providing local and global examples and case studies.

Corporate citizenship is a prominent international issue as contemporary corporations are no longer expected to perform financially, but are also expected to have an ethical relationship of responsibility between the corporate itself and ...

An Introduction to Design Science

This book is an introductory text on design science, intended to support both graduate students and researchers in structuring, undertaking and presenting design science work. It builds on established design science methods as well as recent work on presenting design science studies and ethical principles for design science, and also offers novel instruments for visualizing the results, both in the form of process diagrams and through a canvas format. While the book does not presume any prior knowledge of design science, it provides readers with a thorough understanding of the subject and enables them to delve into much deeper detail, thanks to extensive sections on further reading. Design science in information systems and technology aims to create novel artifacts in the form of models, methods, and systems that support people in developing, using and maintaining IT solutions. This work focuses on design science as applied to information systems and technology, but it also includes examples from, and perspectives of, other fields of human practice. Chapter 1 provides an overview of design science and outlines its ties with empirical research. Chapter 2 discusses the various types and forms of knowledge that can be used and produced by design science research, while Chapter 3 presents a brief overview of common empirical research strategies and methods. Chapter 4 introduces a methodological framework for supporting researchers in doing design science research as well as in presenting their results. This framework includes five core activities, which are described in detail in Chapters 5 to 9. Chapter 10 discusses how to communicate design science results, while Chapter 11 compares the proposed methodological framework with methods for systems development and shows how they can be combined. Chapter 12 discusses how design science relates to research paradigms, in particular to positivism and interpretivism, and Chapter 13 discusses ethical issues and principles for design science research. The new Chapter 14 showcases a study on digital health consultations and illustrates the whole process in one comprehensive example. Also added to this 2nd edition are a number of sections on practical guidelines for carrying out basic design science tasks, a discussion on design thinking and its relationship to design science, and the description of artefact classifications. Eventually, both the references in each chapter and the companion web site were updated to reflect recent findings.

This book is an introductory text on design science, intended to support both graduate students and researchers in structuring, undertaking and presenting design science work.

The New St. Gallen Management Model

Basic Categories of an Approach to Integrated Management

First published in German, this book starts from the premise that managers' understanding and theories of organizations determine how they decide to act. It therefore scrutinises management's basic tasks, and examines the most important concepts of management science, prompting questions for a company's 'health check'. The management tasks and scientific concepts are presented on the basis of an integrated framework which allows the reader to easily recognize their interdependencies and interlinkages.

First published in German, this book starts from the premise that managers' understanding and theories of organizations determine how they decide to act.

Evaluasi Pada Pembelajaran Era Society 5.0

Buku ini merupakan refleksi dari berbagai pemikiran oleh para praktisi pendidikan, akademisi dan peneliti yang bekecimpung di dunia pendidikan. Dunia pendidikan yang begitu dinamis menuntut kita agar selalu meng-upgrade skill dan wawasan terhadap perubahan yang terjadi. Demikian halnya dalam dalam pembelajaran, berawal dari kegiatan input, proses, dan outputnya harus di desain sedemikian rupa agar menyesuaikan dengan perkembangan kemajuan ilmu pengetahuan dan teknologi. Gambaran umum tentang evaluasi pembelajaran dan bagaimana melakukan evaluasi di era society 5.0 merupakan isi yang dibahas dalam buku ini. Buku ini dapat digunakan sebagai salah satu acuan dan atau pembanding dalam melakukan dan menyusun evaluasi pada pembelajaran era society 5.0.

Pembelajaran harus menghasilkan belajar pada peserta didik dan harus dilakukan suatu perencanaan yang sistematis, sedangkan mengajar hanya salah satu penerapan strategi pembelajaran di antara strategistrategi pembelajaran yang lain ...

Leadership and Management: Case Studies in Training in Higher Education in Africa

There has been a resurgence of interest in training programmes for higher education leaders and management (HELM) at African universities in recent times. Although there have been a few cases of evaluation studies of such programmes in Africa, a more systematic review of the lessons learnt through these programmes has not been done. This book aims to document and reflect on the learnings from intervention programmes at three African higher education councils. It is clear that university leaders face many leadership and management challenges. This is the starting point of the book.

The Fund's core mandate is to provide funding to supplement government efforts in the provision of educational infrastructure and facilities within the public sector, from the pre-tertiary to the tertiary level.