Sebanyak 685 item atau buku ditemukan

Risk management: how to achieve personal and business goals

Do you want to know how you can best meet your personal or organizational goals? Do you know how to identify and manage the uncertainty and the risks that can affect your life or your company? Risk management: how to achieve personal and business goals is a book with a completely didactic approach that allows you to understand how risk affects both your personal life and the business environment. Risk is the effect of uncertainty on the achievement of objectives; for this reason, it is essential to know how to identify and measure risks and establish controls over them to meet objectives. In general, our treatment of risk is rather intuitive and we all react differently. Using a systematic method will improve your chances of meeting your goals. After reading the book, you will be able to identify diverse situations in your daily life (health, professional career, personal finances, sports practices or risk practices) or business (credit, market, operational, legal, human resources) in which you deal with risk. Managing risk appropriately is the best way to meet your goals and objectives.

... brand. Compliance with a responsible marketing policy. Constant price review. Regular inclusion of promotions and ... business (by changes in the consumer ́s preferences o aggressive Price policies from competitors). 74.

Marketing Management

Ketika Covid-19 menyerang manusia dan secara luas menyebar ke hampir seluruh penjuru dunia termasuk ke wilayah Indonesia, bisnis seketika lumpuh. Bisnis di berbagai sektor bertumbangan. Industri usaha besar mamupun Industri usaha mikro, kecil dan menengah (UMKM) di indonesia semua terdampak pandemi Covid 19. Dengan adanya pembatasan gerak masyarakat dan banyaknya pasar, serta beberapa pusat perbelanjaan, restoran yang harus tutup, mau tidak mau harus memanfaatkan pemasaran digital. Pemasaran digital harus secara cepat dikuasai dan dijalankan sebagai ganti pemasaran konvensional. Promosi baik iklan, promosi penjualan, personal selling, publisitas, dan penjualan langsung dapat dialukan dengan memanfaatkan teknologi digital dengan menggunakan media sosial, dan media yang berbasis internet. Komunikasi bisnis tidak harus bertatap muka secara langsung tapi cukup dengan menggunakan google meet, zoom, dan media digital lainnya. Lewat buku ini, penulis memaparkan bagaimana startegi pemasaran dapat dilakukan dalam situasi pembatasan sosial. Promosi yang efektif dan efisien yang harus ditempuh oleh pebisnis juga kami uraikan. Kasus-kasus perusahaan yang berhasil bertahan di situasi sulit dengan memanfaatkan teknologi digital juga kami jelaskan. Marketing Management ini diterbitkan oleh Penerbit Deepublish dan tersedia juga dalam versi cetak.

Kasus-kasus perusahaan yang berhasil bertahan di situasi sulit dengan memanfaatkan teknologi digital juga kami jelaskan. Marketing Management ini diterbitkan oleh Penerbit Deepublish dan tersedia juga dalam versi cetak.

Business Intelligence and Human Resource Management

Concept, Cases, and Practical Applications

Business Intelligence (BI) is a solution to modern business problems. This book discusses the relationship between BI and Human Resource Management (HRM). In addition, it discusses how BI can be used as a strategic decision-making tool for the sustainable growth of an organization or business. BI helps organizations generate interactive reports with clear and reliable data for making numerous business decisions. This book covers topics spanning the important areas of BI in the context of HRM. It gives an overview of the aspects, tools, and techniques of BI and how it can assist HRM in creating a successful future for organizations. Some of the tools and techniques discussed in the book are analysis, data preparation, BI-testing, implementation, and optimization on GR and management disciplines. It will include a chapter on text mining as well as a section of case studies for practical use. This book will be useful for business professionals, including but not limited to, HR professionals, and budding business students.

It will include a chapter on text mining as well as a section of case studies for practical use. This book will be useful for business professionals, including but not limited to, HR professionals, and budding business students.

Total Quality Management in Education

This text has been written for managers in higher education as well as for headteachers and deputy heads in the school sector.;"Total quality management" (TQM) is a philosophy and a methodology that is widely used in business, and increasingly in education, to manage change or other processes. With the pressure for change and quality in education never more acute, this book provides an opportunity for readers in education to acquaint themselves with TQM.;Revised and updated, this edition introduces the key concepts of TQM in the education context. It discusses organizational, leadership and teamwork issues and the tools and techniques of TQM. This text should help educators develop a framework for quality management in their school, college, department or university.

This text has been written for managers in higher education as well as for headteachers and deputy heads in the school sector.

Teori & Aplikasi Green Operation Management (Sebuah Pendekatan Green Management system di Era 4.0)

Judul : Teori & Aplikasi Green Operation Management (Sebuah Pendekatan Green Management system di Era 4.0) Penulis : Uli Wildan Nuryanto, Cindy Prettita, Zia’ul Fatwa Andini Yusuf, Zakiyah Sohari, Ahmad Adrian Hanafiyah, Maulana Ainul Yakin, Fridho Hermawan, Yudhi Akhyudin, Mochamad Saefullah, Cepy Nurhayana, Yusuf Wibisono, Samsidik, Novi Lestari, Elvitdra, Prihatiawati, Joni Prihatin Ukuran : 14.5 x 21.0 cm Tebal : 324 Halaman No ISBN : 978-623-497-330-3 Tahun Terbit : Januari 2023 Sinopsis Keterbatasan sumber daya alam yang tidak dapat diperbaharui yang berasal dari bahan baku fosil, ditambah dengan eksploitasi yang tidak terkendali belum lagi terjadinya peningkatan suhu bumi akibat efek gas rumah kaca telah sangat mengkawatirkan dan berdampak langsung terhadap keberlangsungan umat manusia yang hidup di era modern saat ini. Untuk itulah diperlukannya sebuah terobosan dalam hal manajemen dengan menggunakan pendekatan green management system yang mampu meningkatkan kesadaran seluruh pihak baik industri, pemerintahan dan juga masyarakat secara luas untuk ikut serta dalam mengaplikasikan green operations management sebagai bentuk kontribusi keilmuan. Buku ini membahas teori dan perbandingan antara manajemen operasional konvensional dengan green operations manajemen di era modern saat ini. Disertai dengan implementasi nyata pada berbagai sektor seperti pada sektor industri, sektor pemerintahan, dan juga sektor jasa pelayanan. Green operations management merupakan suatu pendekatan yang sangat jitu dan mampu menjawab permasalahan yang terus meningkat dan kian kompleks saat ini di era yang serba kompetitif saat ini. Strategi green operational yang komprehensif yang diterapkan pada berbagai sektor dengan pendekatan green supply chain management, green manufacturing, green hospital, smart city, emission reductions, energy management system, Risk management, project resilience, TPM, Safety Behavior, Lean management, inventory management dan Six Sigma akan sangat cocok digunakan sebagai panduan oleh para praktisi baik di kalangan manajerial perusahaan, pimpinan pemerintahan, akademisi dan juga para peneliti. Buku ini sejalan dengan visi misi dunia saat ini dalam menuju sustainability development goals serta menjaga keberlangusngan jangka panjang tanpa harus mengorbankan masa kini, hak-hak generasi yang akan datag, Akhir kata penulis mengucapkan selamat membaca dan menikmati buku ini. Terima Kasih

Judul : Teori & Aplikasi Green Operation Management (Sebuah Pendekatan Green Management system di Era 4.0) Penulis : Uli Wildan Nuryanto, Cindy Prettita, Zia’ul Fatwa Andini Yusuf, Zakiyah Sohari, Ahmad Adrian Hanafiyah, Maulana Ainul ...

Exploring Public Relations and Management Communication

Exploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations.

Reputation Management

The Key to Successful Public Relations and Corporate Communication

Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.

This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization.

Public Relations Management

A Team-Based Approach

Public Relations Management features discussions of new developments, including social media and the Internet. Uniquely, the book addresses the team structure in which public relations is typically practiced.

Strategic Communications Management

Making Public Relations Work

Examples of the best practices.

Examples of the best practices.

Reputation Management Techniques in Public Relations

Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.

Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on ...