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Reputation Management Techniques in Public Relations

Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Management Techniques in Public Relations is a critical scholarly resource that examines public relations strategies, such as employing media plans, determining communication channels, setting objectives, choosing the right promotional programs and message strategies, budgeting and assessing the overall effectiveness of a company’s public relations strategy. Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.

Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on ...

Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices

Technological Considerations and Practices

Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

Handbook of Research on Advancing Cybersecurity for Digital Transformation

Cybersecurity has been gaining serious attention and recently has become an important topic of concern for organizations, government institutions, and largely for people interacting with digital online systems. As many individual and organizational activities continue to grow and are conducted in the digital environment, new vulnerabilities have arisen which have led to cybersecurity threats. The nature, source, reasons, and sophistication for cyberattacks are not clearly known or understood, and many times invisible cyber attackers are never traced or can never be found. Cyberattacks can only be known once the attack and the destruction have already taken place long after the attackers have left. Cybersecurity for computer systems has increasingly become important because the government, military, corporate, financial, critical infrastructure, and medical organizations rely heavily on digital network systems, which process and store large volumes of data on computer devices that are exchanged on the internet, and they are vulnerable to “continuous” cyberattacks. As cybersecurity has become a global concern, it needs to be clearly understood, and innovative solutions are required. The Handbook of Research on Advancing Cybersecurity for Digital Transformation looks deeper into issues, problems, and innovative solutions and strategies that are linked to cybersecurity. This book will provide important knowledge that can impact the improvement of cybersecurity, which can add value in terms of innovation to solving cybersecurity threats. The chapters cover cybersecurity challenges, technologies, and solutions in the context of different industries and different types of threats. This book is ideal for cybersecurity researchers, professionals, scientists, scholars, and managers, as well as practitioners, stakeholders, researchers, academicians, and students interested in the latest advancements in cybersecurity for digital transformation.

Internet banking sites currently score low in design and technology use compared to other retail websites, thus available. The current financial analysis indicates that the bank customers are the most satisfying ones if they are allowed ...

Stability and Creativity as Contradicting Values in Information Management

Two departments are dedicated to consulting, research and management education services: Business Research and Development center andFinland Futures Research center. Beyond these departments, information services units (the library, ...

Success and Pitfalls of Information Technology Management

Some of the most powerful tools in the hands of educators, researchers and managers are documented cases based on real-life experiences of others. This is particularly true for IT implementation and implications. Success and Pitfalls of Information Technology Management is a collection of actual, real-life cases dealing with a variety of issues in the overall utilization of IT in organizations.

... and university - wide licensed , communications software was offered to all university individuals and units . ... Systems Department Educational Services Corporate Support Alliance Team Division of Research Corporate Partners ...

Socio-Cybernetic Study of God and the World-System

In any field—whether scientific, business, or social—ethics plays a critical role in determining what is acceptable in a particular community and what is considered taboo. The source of these preconditions is often a complex interweaving of tradition and rational thought. Socio-Cybernetic Study of God and the World-System investigates morality in a socio-scientific worldview, examining the epistemology of existence in conjunction with Islamic monotheistic law to generate a world-system that governs action and reaction in the context of a variety of cognitive and social environments. Readers with backgrounds in finance and economics can utilize this book to construct a more thorough theoretical understanding of their societal and professional associations.

Readers with backgrounds in finance and economics can utilize this book to construct a more thorough theoretical understanding of their societal and professional associations.

Principles of Islamic Ethics for Contemporary Workplaces

Contemporary workplaces are subject to numerous challenges due to the absolute technological takeover of real-time working platforms. Though significant developments to the modern workforce have changed the face of industry significantly, there is a thirst for workplaces where people may achieve material objectives while attaining spiritual satisfaction through their daily activities both at the office and home. Principles of Islamic Ethics for Contemporary Workplaces is an essential reference source that discusses organizational behaviors in relation to Islamic values, beliefs, and work ethics, as well as managerial strategies that follow the Islamic way of life. Featuring research on topics such as contemporary business, diverse workforce, and organizational behavior, this book is ideally designed for managers, business professionals, administrators, HR personnel, academicians, researchers, and students.

The implications of these categories on the marketing aspect of business are very thorough and encompass the entire marketing mix for both services and goods. The first component of the conventional marketing mix, the product.

Global Perspectives on Inclusive Teacher Education

Inclusive teacher preparation varies greatly in format and practice, yet programs grapple with the same underlying challenges: which practices work and where do they work. As children with disabilities are increasingly being included in schools, it is essential that guidance is put into place on how best to adapt inclusive practices into the classroom and create new practices based on the cultural context. Global Perspectives on Inclusive Teacher Education summarizes existing research on inclusive practices globally while presenting emerging research and opportunities for cementing change in inclusive teacher education locally, including examples of how inclusive practices are integrated in and adapted to diverse cultural contexts. Covering topics that include critical pedagogy, religious schooling, and teacher education, this publication is designed for curriculum developers, instructional designers, administrators, higher education faculty, educators, policymakers, and students.

Global Perspectives on Inclusive Teacher Education summarizes existing research on inclusive practices globally while presenting emerging research and opportunities for cementing change in inclusive teacher education locally, including ...

Handbook of Research on Cybersecurity Issues and Challenges for Business and FinTech Applications

Digital transformation in organizations optimizes the business processes but also brings additional challenges in the form of security threats and vulnerabilities. Cyberattacks incur financial losses for organizations and can affect their reputations. Due to this, cybersecurity has become critical for business enterprises. Extensive technological adoption in businesses and the evolution of FinTech applications require reasonable cybersecurity measures to protect organizations from internal and external security threats. Recent advances in the cybersecurity domain such as zero trust architecture, application of machine learning, and quantum and post-quantum cryptography have colossal potential to secure technological infrastructures. The Handbook of Research on Cybersecurity Issues and Challenges for Business and FinTech Applications discusses theoretical foundations and empirical studies of cybersecurity implications in global digital transformation and considers cybersecurity challenges in diverse business areas. Covering essential topics such as artificial intelligence, social commerce, and data leakage, this reference work is ideal for cybersecurity professionals, business owners, managers, policymakers, researchers, scholars, academicians, practitioners, instructors, and students.

Most banks are now adopting FinTech due to personalizing offerings, generating new income streams, improving customer service, and targeting cross-selling (Kumari & Devi, 2022) (Aaron et al., 2017). Now digital banking is moving towards ...

FinTech as a Disruptive Technology for Financial Institutions

Financial institutions are tasked with keeping businesses of all sizes financially sounds while also providing accessible banking options to everyday individuals. Fintech, or financial technology, is an emerging disruptive technology in financial transaction that will change banking behavior for stakeholders and enable better traceability of funds against specific assets. FinTech as a Disruptive Technology for Financial Institutions is an essential reference source that discusses applications of FinTech in financial institutions in small, medium, and large businesses and through cultural and religious filters. Featuring research on topics such as machine learning, market development, crypto-currency, financial security, blockchain, and financial technology, this book is ideally designed for bankers, business managers, economists, computer scientists, academicians, researchers, financial professionals, and students.

Featuring research on topics such as machine learning, market development, crypto-currency, financial security, blockchain, and financial technology, this book is ideally designed for bankers, business managers, economists, computer ...