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Reputation Management

The Key to Successful Public Relations and Corporate Communication

Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.

This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization.

TOTAL QUALITY MANAGEMENT

This book presents a comprehensive view of concepts, principles and practices of Total Quality Management (TQM) from basics through advanced tools and techniques for practical implementation.It is well known that ‘Total Organization Involvement’ in understanding and implementing TQM, along with the integrated business strategy, provided Japanese organizations with a strong platform for a meteoric rise to world-class performance and global leadership in every sphere of their operation. The success of TQM therefore depends a lot on the strong foundation and infrastructure of an organization. This is the crux of the author’s theory of ‘Holistic Management System for World-class Performance and Leadership’ expounded in this book. It is a TQM-based model that helps create a world-class management system for performance excellence and global leadership. The concluding part of the book cites several examples of practical implementation of TQM principles and practices in various manufacturing and service sectors of the Indian industry, providing elaboration and analysis of each case study. The book is aimed at undergraduate and postgraduate students of management as well as students of most engineering disciplines. It can also be used by the industries as a valuable guide to continuous improvement and implementation of a world-class management system in line with the TQM principles and practices. In a nutshell, the book provides wide coverage of areas related to TQM and integrates all its processes, tools and techniques under one management system to help businesses grow and excel. This is indeed the unique feature of the book.

In a nutshell, the book provides wide coverage of areas related to TQM and integrates all its processes, tools and techniques under one management system to help businesses grow and excel. This is indeed the unique feature of the book.

Analyzing Genres in Political Communication

Theory and Practice

Offers a survey of research in genres in political discourse. This book offers methodological, theoretical and empirical insights in both the long-established genres (speeches, interviews, policy documents, and more), and the modern, rapidly-evolving generic forms, such as online political ads or weblogs

Offers new methodological, theoretical and empirical insights in both the long-established genres (speeches, interviews, policy documents, etc.), and the modern, rapidly-evolving generic forms, such as online political ads or weblogs.

Prospek perekonomian Indonesia tahun 1969

hasil2 konperensi kerdja, diselenggarakan oleh Lembaga Penjelidikan Ekonomi dan Masjarakat, Tugu, 24-26 Djanuari 1969

... selain memberi hasil pro- duksi per HA jang lebih tinggi ( rata2 10 % lebih tinggi ) dju- ga lebih tahan serangan penjakit . Sebaliknja keadaan penga- iran djauh lebih tidak terawat dan teratur daripada sebelum perang , dan hampir ...

The Origin of All Religious Worship

but people were not satisfied with it : they imagined , that they could evade the punishments and merit the recompenses of a future life , by religious practices , by pilgrimages , by austerities , which certainly are by no means ...

EDC Providers in Pharmaceutical Industry

This book groups providers of electronic data capture (EDC) services per country and allows to find a proper vendor close to sponsor or CRO, or close to research sites, if necessary. Each entry briefly lists EDC products, used by the vendor and its EDC services, such as EDC itself (ability to provide on-line access to the study database for data collection and data management), eDiary - electronic patient diaries, ePRO - electronic patient recorded outcome (questionnaires, etc.), IVRS - interactive voice record service, and ability to maintain information, collected via stand alone mobile devices.

This book groups providers of electronic data capture (EDC) services per country and allows to find a proper vendor close to sponsor or CRO, or close to research sites, if necessary.