
Teaching Marketing
Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketing education and provide their own perspectives on these questions while considering a variety of different points of view so encouraging the reader to develop their own opinion.
- ISBN 13 : 1789907896
- ISBN 10 : 9781789907896
- Judul : Teaching Marketing
- Pengarang : Brennan, Ross, Vos, Lynn, Ross, Vos, Lynn, Ross, Vos, Lynn, Ross, Vos, Lynn,
- Kategori : Business & Economics
- Penerbit : Edward Elgar Publishing
- Bahasa : en
- Tahun : 2021
- Halaman : 352
- Google Book : https://play.google.com/store/books/details?id=Oh5QEAAAQBAJ&source=gbs_api
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Ketersediaan :
Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes.