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This Research Handbook argues that the study of entrepreneurs as leaders is a gap in both the leadership and the entrepreneurship literatures. With conceptual and empirical chapters from a wide range of cultures and entrepreneurship and leadership ecosystems, the Research Handbook for the first time produces a systematic overview of the entrepreneurial leadership field, providing a state of the art perspective and highlighting unanswered questions and opportunities for further research. It consolidates existing theory development, stimulates new conceptual thinking and includes path-breaking empirical explorations.
This Research Handbook argues that the study of entrepreneurs as leaders is a gap in both the leadership and the entrepreneurship literatures.
In the context of increasing global economic integration, this book assesses the impact of peripherality on the economic performance of some nations and regions. The contributors argue that despite ICT advances, loacality and contiguity still matter. Poot from University of Waikato, New Zealand.
In the context of increasing global economic integration, this book assesses the impact of peripherality on the economic performance of some nations and regions.
Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketing education and provide their own perspectives on these questions while considering a variety of different points of view so encouraging the reader to develop their own opinion.
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ISBN 13 : 1789907896
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ISBN 10 : 9781789907896
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Judul : Teaching Marketing
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Pengarang :
Brennan,
Ross,
Vos,
Lynn,
Ross,
Vos,
Lynn,
Ross,
Vos,
Lynn,
Ross,
Vos,
Lynn,
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Kategori : Business & Economics
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Penerbit : Edward Elgar Publishing
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Bahasa : en
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Tahun : 2021
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Halaman : 352
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Google Book : https://play.google.com/store/books/details?id=Oh5QEAAAQBAJ&source=gbs_api
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Ketersediaan :
Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes.