Sebanyak 43 item atau buku ditemukan

Dakwah Pemberdayaan Masyarakat ; Paradigma, Aksi, Metodologi

Buku ini mendekatkan dunia teoritik dengan dunia praktik pemberdayaan masyarakat. Setiap upaya pembangunan sebagai kebijakan nasional sudah sepatutnya apabila berhakikat sebagai pengembangan kualitas manusia seutuhnya sebagai subjek yang penuh komitmen. Dan, bahwa dakwah adalah sebuah proses rekayasa sosial untuk membangun kesejahteraan masyarakat baik secara material maupun spiritual.

... ekonomi. Dalam Islam, tatanan ekonomi bersendikan pada beberapa nilai dasar. Pertama, kepemilikan dalam ekonomi Islam dipahami dalam pengertian asas kemanfaatan. Nilai kemanfaatan suatu harta merupakan nilai fundamental yang ditentukan ...

Understanding Digital Marketing

Marketing Strategies for Engaging the Digital Generation

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.

One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing.

Combating Fake News with Computational Intelligence Techniques

This book presents the latest cutting-edge research, theoretical methods, and novel applications in the field of computational intelligence techniques and methods for combating fake news. Fake news is everywhere. Despite the efforts of major social network players such as Facebook and Twitter to fight disinformation, miracle cures and conspiracy theories continue to rain down on the net. Artificial intelligence can be a bulwark against the diversity of fake news on the Internet and social networks. This book discusses new models, practical solutions, and technological advances related to detecting and analyzing fake news based on computational intelligence models and techniques, to help decision-makers, managers, professionals, and researchers design new paradigms considering the unique opportunities associated with computational intelligence techniques. Further, the book helps readers understand computational intelligence techniques combating fake news in a systematic and straightforward way.

[15] stated, fake news publishers usually have an intent to mislead the reader and influence a larger group of people, and for that purpose, a specific style of writing is used, thus it is reasonable to make use of linguistic features ...

Mass Communication Theory: Foundations, Ferment, and Future

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces students to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. Plus, this text helps students develop a better understanding of media theory so they can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help increase exam performance and overall success in the course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Plus, this text helps students develop a better understanding of media theory so they can play a role in the media industry's future.

Hadith

Origins and Developments

Hadith is understood here in its broader meaning as the bulk of the texts which contain information on the prophet Muhammad and his Companions, having the form of transmissions from them. The reliability of this material as a source for early Islam is still a highly debated issue. This selection of articles presents the different points of view in this debate and the varying methodological approaches with which scholars trained in modern secular sciences have tried to find a solution to the problem.

Hadith is understood here in its broader meaning as the bulk of the texts which contain information on the prophet Muhammad and his Companions, having the form of transmissions from them.

Qualitative Research Methods for the Social Sciences

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Qualitative Research Methods - collection, organization, and analysis strategies This text shows novice researchers how to design, collect, and analyze qualitative data and then present their results to the scientific community. The book stresses the importance of ethics in research and taking the time to properly design and think through any research endeavor. Learning Goals Upon completing this book, readers should be able to: Effectively design, collect, organize, and analyze data and then to present results to the scientific community Use the Internet as both a resource and a means for accessing qualitative data Explore current issues in the world of researchers, which include a serious concern about ethical behavior and protocols in research and a more reflexive and sensitive role for the researcher Recognize the importance of ethical concerns before they actually begin the research collection, organization, and analytic process Understand basic elements associated with researcher reflexivity and research voice Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab with eText (at no additional cost). ValuePack ISBN-10: 0205824617 / ValuePack ISBN-13: 9780205824618

This text shows novice researchers how to design, collect, and analyze qualitative data and then present their results to the scientific community.

Armstrong's Essential Human Resource Management Practice

A Guide to People Management

HR managers have to serve the interests of their organizations, comprising employees, customers and the community at large as well as shareholders, or, in the public or voluntary sectors, those who have the ultimate responsibility for what the organization does. It also means exercising social responsibility, being concerned for the interests (well-being) of employees and acting ethically with regard to the needs of people in the organization and the community. Armstrong's Essential Human Resource Management Practice provides a complete overview of the practices and processes fundamental to managing people. The text provides a thorough introduction to the core areas of HR including: people resourcing, performance management, learning and development and rewarding people. It also examines the contribution of HR to organizational aims and objectives and how it is integrated within the business. The book is accompanied by online resources for both lecturers and students and adopts an increased focus on employee engagement, a concept which is becoming increasingly prominent in people management, but which is often presented as a mantra without being properly understood; this is examined in detail with reference to recent research. Michael Armstrong's original Handbook of Human Resource Management is the classic text for all those studying HR or who are entering the profession for the first time. In this new title Michael Armstrong provides a condensed text which has been rewritten with the non-HR student or professional in mind, describing and evaluating key HRM concepts such as: HRM itself; strategic HRM; the resource-based view; the choice between best practice and best fit; human capital measurement; motivation theory; emotional intelligence; the flexible firm; the learning organization; and financial rewards.

Online supporting resources for this book include lecture slides, an instructor's manual, case examples and a literature review.

Advances in Cross-National Comparison

A European Working Book for Demographic and Socio-economic Variables

As the European Union grows together we are faced with an increasing number of European surveys and statistics that rely on national instruments or questionnaires. We lack valid instruments with functional equivalence that allow international comparative analysis. This problem is especially important in the case of demographic and socio-economic variables. The usual practice in comparative social research is to work with national questionnaires and classifications thereby making meaningful comparisons questionable. To overcome these problems this book offers rules of comparison, tested instruments and examples for the measurements of basic demographic and socio-economic variables. The book consists of five parts and a concluding chapter. Part 1 covers general problems and presents solutions for the harmonisation of data from different national and/or cultural contexts. In the second part EUROSTAT and ESOMAR present their established standard instruments. Tested instruments each covering one variable (i.e. occupation, education) are presented in the third part. The fourth part again includes suggested tools for the harmonisation of single variables for which standardised instruments are not yet available (i.e. age, religion, ethnicity, household, family, income). The last part presents selected empirical analyses demonstrating the use and fruitfulness of instruments presented before. This book is mainly written for two groups. First, researchers and practitioners involved in comparative research in Europe. Second, researchers working with data of the statistical offices of European countries and data from institutions of the European Union.

To overcome these problems this book offers rules of comparison, tested instruments and examples for the measurements of basic demographic and socio-economic variables. The book consists of five parts and a concluding chapter.