Sebanyak 79 item atau buku ditemukan

Public Relations Writing: Strategies & Structures

Combining the practical approach of a trade book with fundamental principles and theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, equips readers with the essential techniques and methods needed to write with understanding -- and purpose. The book thoroughly explains the different styles and techniques behind writing principles. Taking a decidedly strategic focus, the Eleventh Edition guides readers through a logical progression of PR writing. After exploring the roles and responsibilities of the PR writer, the book provides comprehensive coverage of writing principles, preparing to write, writing for select audiences and—finally—writing for crisis situations. The new edition also includes a new chapter on writing for social media, which focuses on the latest information in this changing arena. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The book thoroughly explains the different styles and techniques behind writing principles. Taking a decidedly strategic focus, the Eleventh Edition guides readers through a logical progression of PR writing.

Mass Communication Theory: Foundations, Ferment, and Future

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces students to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. Plus, this text helps students develop a better understanding of media theory so they can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help increase exam performance and overall success in the course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Plus, this text helps students develop a better understanding of media theory so they can play a role in the media industry's future.

Bank Management

Closely examine the impact of today's changing, competitive environment on commercial banks and banking services, as well as the entire financial services industry, with Koch/MacDonald's BANK MANAGEMENT, 8E. This new edition reflects the latest changes and developments, from complete regulatory updates to details of the many programs evolving amidst today's financial crises. Whether your students are practicing or future professionals, they will gain a better understanding of the risks associated with loans and securities, the process of securitization, excessive leverage and inadequate liquidity. Core business models demonstrate value core operating earnings versus trading as well as price- and volume-driven profits. The book provides a framework for developing effective strategies that ensure a proper balance between management's profit targets and allowable risk taking. The book's unique approach to understanding commercial bank management from a decision-making perspective presents actual bank managers making strong financial decisions. Your students clearly see how decisions in one area affect performance and opportunities in other areas. Students gain a solid foundation in the key issues confronting managers today as they become familiar with basic financial models used to formulate decisions and better understand the strengths and weaknesses of data analysis. With the help of this latest edition, students develop the logical thought processes needed to achieve strong financial and management results. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The book's unique approach to understanding commercial bank management from a decision-making perspective presents actual bank managers making strong financial decisions.

Fundamentals of Law Office Management

FUNDAMENTALS OF LAW OFFICE MANAGEMENT, Fifth Edition delivers the skills and knowledge you need to keep a law office running smoothly. In addition to an overview of the legal industry and the many roles paralegals play, the book takes an in-depth look at how legal environments differ from other businesses, including the ethical issues you may face. Discussions on law-specific office functions, such as managing the client funds account, timekeeping, docketing, and maintaining a law library help you understand the scope of a legal practice, while chapters on technology, client relations, and billing reveal the business side. Practical and skills-focused, FUNDAMENTALS OF LAW OFFICE MANAGEMENT, Fifth Editiont provides ample, in-text learning features, such as key words, ethics alerts, side bars, tech tips, and the latest Web references, along with supplemental, online tools for hands-on practice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

In addition to an overview of the legal industry and the many roles paralegals play, the book takes an in-depth look at how legal environments differ from other businesses, including the ethical issues you may face.

Administrative Office Management, Complete Course

Administrative Office Management continues to provide students with the most up-to-date information reflecting contemporary management thinking, issues, and trends that every office employee needs to know. The text provides a strong management-based background while utilizing a humanistic approach for managing and supervising staff in an office environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The text provides a strong management-based background while utilizing a humanistic approach for managing and supervising staff in an office environment.

Writing and Reporting News: A Coaching Method

Pulling examples straight from recent headlines, WRITING AND REPORTING NEWS: A COACHING METHOD, 8e uses tips and techniques from revered writing coaches and award-winning journalists to help you develop the writing and reporting skills you need to succeed in the changing world of journalism. Full-color photographs and a strong storytelling approach keep you captivated throughout the book. An entire chapter is devoted to media ethics, while ethical dilemmas in each chapter give you practice working through ethical issues before you face them on the job. Offering the most up-to-date coverage available, the Eighth Edition fully integrates multimedia content into the chapters-reflecting the way the news world actually operates. It also includes an all-new book glossary featuring many of the newer terms used in Journalism. Integrating new trends in the convergence of print, broadcast, and online media, WRITING AND REPORTING NEWS equips you with the fundamental skills you need for media careers now-and in the future. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Chapter 10 Storytelling CoaChing Tips and Feature Techniques Gather details and take notes of your observations. Use show-in-action techniques. Describe what people are doing. Use vivid action verbs. For narrative writing, get a ...

Student Workbook for Rich's Writing and Reporting News: A Coaching Method

The Student Workbook features several exercises in each chapter to reinforce the concepts taught in Writing and Reporting News, Seventh Edition. These include quizzes, exercises designed to give students more opportunities to improve their reporting and writing skills, and exercises designed to encourage critical thinking by asking students to critique news stories and analyze websites. This edition of the workbook also includes practice in using social media skills. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

That's what The Washington Post decided to explore, and the result was the 2008 Pulitzer Prize for feature writing. Analyze this story for feature writing techniques. Discuss the feature writing techniques such as the use of detail, ...

Criminal Procedure for the Criminal Justice Professional

CRIMINAL PROCEDURE FOR THE CRIMINAL JUSTICE PROFESSIONAL, Twelfth Edition, is the most accurate, up-to-date, and readable criminal procedure text available. Authors John N. Ferdico, Henry F. Fradella, and Christopher Totten clarify potentially confusing and obscure legal matters using clear and concise explanations of criminal procedure law and the reasoning behind the law. They translate the complexity of the subject matter into simple, straightforward guidelines and recommendations, illustrated with interesting examples of actual cases. The book's uniquely practical, real-life approach makes it an ideal reference book for current and future criminal justice professionals. From individual rights to arrest, search and seizure, confessions, and pretrial identifications, this best seller provides students with all the information they need to understand the legal rights, duties, and liabilities of law enforcement professionals. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The book's uniquely practical, real-life approach makes it an ideal reference book for current and future criminal justice professionals.

Criminal Law and Procedure

CRIMINAL LAW AND PROCEDURE is an effective resource for learning all substantive and procedural aspects of criminal law. This practical, up-to-date text features important updates to criminal laws and statutes in the post-9/11 world, including white-collar crime, cybercrime, terrorism, standards of proof, the PATRIOT Act, and much more. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Criminal Procedure

Building on the strengths of prior editions, CRIMINAL PROCEDURE, Seventh Edition, includes updated cases and added real-world examples. This successful and time-tested text couples a classic organization and traditional presentation of case law with cutting-edge coverage of recent trends in law and procedure. The authors' combined academic and practical legal experience provides students with firsthand insights into the American legal system, while ample pedagogy and uniquely accessible writing make the text very student friendly. Utilizing extensive case material, this book covers the historical background of criminal procedure and includes the latest Supreme Court decisions and other developments in criminal justice today. This is one of two updated splits of the combined CRIMINAL LAW AND PROCEDURE, Eighth Edition (c. 2014), by the same authors. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Utilizing extensive case material, this book covers the historical background of criminal procedure and includes the latest Supreme Court decisions and other developments in criminal justice today.