Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketing education and provide their own perspectives on these questions while considering a variety of different points of view so encouraging the reader to develop their own opinion.
Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes.
During the last 20 years, governments around the world have paid increasing attention to the recruitment, preparation, and retention of teachers. Teacher supply and teacher quality have become significant policy issues, taken up by policy-makers at the highest levels. This is because teachers are now seen by many governments as the ‘lynch-pin’ of educational, economic and social reform. This volume grew out of a recognition by the Editors of the growing significance of teacher education policy and a curiosity about international trends and differences. The book brings together nine papers from leading academics around the world: from the UK (England and Scotland), the USA, Australia, Singapore and Belgium, plus a joint paper comparing Namibia and the USA. Taken together, the papers reveal the complexities and contradictions of international trends. On the one hand, they demonstrate that there is indeed a common direction of travel along the lines encouraged by international bodies such as the OECD. At the same time however, the papers also reveal important differences among countries in terms of how they are addressing common aspirations as well as some apparent contradictions within the policies of individual nations. This book was based on the special issue of Teachers and Teaching.
Recently recruited teachers: Their views and experiences of preservice education, professional development and teaching. Canberra: Australian Government Publishing Service. Berliner, D.C. (2000). A personal response to those who bash ...
Key Concepts in Philosophy is a series of concise, accessible and engaging introductions to the core ideas and subjects encountered in the study of philosophy. Specially written to meet the needs of students and those with an interest in, but little prior knowledge of, philosophy, the books open up fascinating, yet sometimes difficult ideas. The series builds to give a solid grounding in philosophy and each book is also ideal as a companion to further study. An understanding of logic is fundamental to the study of philosophy. This stimulating and thorough guidebook offers clear explanation and exploration of the central issues and questions addressed when studying logic. The topics covered include: Reason and unreason; Proving a point; Entailment; Truth; The logic of components of speech and language. An invaluable resource for those studying logic for the first time, this text provides a sound grasp of a fascinating, but often complex - and even daunting - component of philosophy.
Innocent people could be found guilty as a result of poor legal reasoning . Sloppy scientific reasoning can lead to the propagation of false theories . It would therefore be of value to have some system of reasoning that was ...
Responding to an initiative in the university's revised core curriculum to address life-long learning skills, a collaborative effort involving parties from the Library and Information Technologies was formed resulting in a program for faculty entitled "Information Literacy and Technology Across the Curriculum." The purpose of the program, which consists of a semester-long series of workshops, is to assist faculty in the development of class assignments and projects for their students that utilize both information literacy and technology skills. After a successful pilot run involving volunteer faculty members, the program is now designed to accommodate approximately fifteen faculty members for the semester sessions. This paper will describe the format of the program, the resources made available, the exercises employed and some surprising results. [For complete proceedings, see ED490093.].
Responding to an initiative in the university's revised core curriculum to address life-long learning skills, a collaborative effort involving parties from the Library and Information Technologies was formed resulting in a program for ...
