Sebanyak 3275 item atau buku ditemukan

Ekonomi Syariah

Konsep Umum Ekonomi Syariah, Konsep Halal dan Haram dalam Ekonomi Syariah, Konsep Bagi Hasil dalam Ekonomi Syariah, Konsep Jual Beli dalam Ekonomi Syariah, Konsep Sewa Menyewa dalam Ekonomi Syariah, Mekanisme Pasar dalam Ekonomi Syariah, Tantangan Ekonomi Syariah, Perkembangan Ekonomi Syariah di Indonesia, Problematika Jual Beli Online Dalam Perspektif Hukum Ekonomi Syariah.

Konsep Umum Ekonomi Syariah, Konsep Halal dan Haram dalam Ekonomi Syariah, Konsep Bagi Hasil dalam Ekonomi Syariah, Konsep Jual Beli dalam Ekonomi Syariah, Konsep Sewa Menyewa dalam Ekonomi Syariah, Mekanisme Pasar dalam Ekonomi Syariah, ...

The Power Of Digital Marketing

Digital marketing adalah suatu kegiatan pemasaran atau promosi sebuah brand atau produk menggunakan media digital atau internet. Tujuan digital marketing adalah untuk menarik konsumen dan calon konsumen secara cepat. Seperti yang kita tahu, penerimaan teknologi dan internet di masyarakat sangat luas sehingga tidak heran kegiatan pemasaran secara digital dijadikan pilihan utama oleh perusahaan-perusahaan.

Digital marketing adalah suatu kegiatan pemasaran atau promosi sebuah brand atau produk menggunakan media digital atau internet.

Digital Marketing Excellence

Planning, Optimizing and Integrating Online Marketing

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.

This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans.

Digital Marketing

Strategy, Implementation & Practice

Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

Digital Marketing

Communicating, Selling and Connecting

Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing, particularly the ways in which customers use digital media, and how technology can be used to fulfil the three key goals of digital marketing:effectively engaging with customers, selling to customers and using the power of networks to make connections with customers.

Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing, particularly the ways in which customers use digital media, and how technology can be used to fulfil the three key goals of digital ...

Emarketing Excellence

Planning and Optimizing Your Digital Marketing

Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.

Built around the CIM e-Marketing Award, this book addresses an important area of marketing.

Digital Marketing Analytics

Making Sense of Consumer Data in a Digital World

Distill 100%–Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing! • Prioritize—because you can’t measure, listen to, and analyze everything • Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors • Measure real social media ROI: sales, leads, and customer satisfaction • Track the performance of all paid, earned, and owned social media channels • Leverage “listening data” way beyond PR and marketing: for strategic planning, product development, and HR • Start optimizing web and social content in real time • Implement advanced tools, processes, and algorithms for accurately measuring influence • Integrate paid and social data to drive more value from both • Make the most of surveys, focus groups, and offline research synergies • Focus new marketing and social media investments where they’ll deliver the most value Foreword by Scott Monty Global Head of Social Media, Ford Motor Company

Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you.

Digital Marketing

Now in its sixth edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

'I have used this book in all its editions since first publication with my undergraduate and postgraduate students.

Sistem Nilai

Alternatif Wajah-wajah Pendidikan

Buku ini mengupas ihwal peran sistem nilai dalam kehidupan manusia, terutama dalam ranah pendidikan. Ada enam sistem nilai yang dibahas di dalamnya, yakni: nilai teologis, nilai etis, nilai estetis, nilai logis, nilai fisik-fisiologis, dan nilai teleologis. Pokok-kajian dalam buku ini diharapkan bisa turut berkontribusi dalam meningkatkan kualitas pendidikan, memperkaya paradigma, dan memperluas cakrawala dunia kependidikan di Indonesia. Buku ini sangat penting disimak oleh para guru, praktisi kependidikan, dan siapa saja yang peduli serta bergelut langsung dalam bidang pendidikan.

Ada enam sistem nilai yang dibahas di dalamnya, yakni: nilai teologis, nilai etis, nilai estetis, nilai logis, nilai fisik-fisiologis, dan nilai teleologis.

Cybersecurity Risk Supervision

This paper highlights the emerging supervisory practices that contribute to effective cybersecurity risk supervision, with an emphasis on how these practices can be adopted by those agencies that are at an early stage of developing a supervisory approach to strengthen cyber resilience. Financial sector supervisory authorities the world over are working to establish and implement a framework for cyber risk supervision. Cyber risk often stems from malicious intent, and a successful cyber attack—unlike most other sources of risk—can shut down a supervised firm immediately and lead to systemwide disruptions and failures. The probability of attack has increased as financial systems have become more reliant on information and communication technologies and as threats have continued to evolve.

This paper highlights the emerging supervisory practices that contribute to effective cybersecurity risk supervision, with an emphasis on how these practices can be adopted by those agencies that are at an early stage of developing a ...