Sebanyak 9 item atau buku ditemukan

Digital Marketing

Now in its sixth edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

'I have used this book in all its editions since first publication with my undergraduate and postgraduate students.

Advances in Big Data Analytics

Theory, Algorithms and Practices

Today, big data affects countless aspects of our daily lives. This book provides a comprehensive and cutting-edge study on big data analytics, based on the research findings and applications developed by the author and his colleagues in related areas. It addresses the concepts of big data analytics and/or data science, multi-criteria optimization for learning, expert and rule-based data analysis, support vector machines for classification, feature selection, data stream analysis, learning analysis, sentiment analysis, link analysis, and evaluation analysis. The book also explores lessons learned in applying big data to business, engineering and healthcare. Lastly, it addresses the advanced topic of intelligence-quotient (IQ) tests for artificial intelligence. /divSince each aspect mentioned above concerns a specific domain of application, taken together, the algorithms, procedures, analysis and empirical studies presented here offer a general picture of big data developments. Accordingly, the book can not only serve as a textbook for graduates with a fundamental grasp of training in big data analytics, but can also show practitioners how to use the proposed techniques to deal with real-world big data problems.

Portfolio models were derived from measurement of risk in portfolio of security, and extend to the measurement of systemic risk for a portfolio of banks [7]. The portfolio models follow two routines to measure a bank's systemic ...

Critical Systems Thinking and the Management of Complexity

From the winner of the INCOSE Pioneer Award 2022 The world has become increasingly networked and unpredictable. Decision makers at all levels are required to manage the consequences of complexity every day. They must deal with problems that arise unexpectedly, generate uncertainty, are characterised by interconnectivity, and spread across traditional boundaries. Simple solutions to complex problems are usually inadequate and risk exacerbating the original issues. Leaders of international bodies such as the UN, OECD, UNESCO and WHO — and of major business, public sector, charitable, and professional organizations — have all declared that systems thinking is an essential leadership skill for managing the complexity of the economic, social and environmental issues that confront decision makers. Systems thinking must be implemented more generally, and on a wider scale, to address these issues. An evaluation of different systems methodologies suggests that they concentrate on different aspects of complexity. To be in the best position to deal with complexity, decision makers must understand the strengths and weaknesses of the various approaches and learn how to employ them in combination. This is called critical systems thinking. Making use of over 25 case studies, the book offers an account of the development of systems thinking and of major efforts to apply the approach in real-world interventions. Further, it encourages the widespread use of critical systems practice as a means of ensuring responsible leadership in a complex world. The INCOSE Pioneer Award is presented to someone who, by their achievements in the engineering of systems, has contributed uniquely to major products or outcomes enhancing society or meeting its needs. The criteria may apply to a single outstanding outcome or a lifetime of significant achievements in effecting successful systems. Comments on a previous version of the book: Russ Ackoff: ‘the book is the best overview of the field I have seen’ JP van Gigch: ‘Jackson does a masterful job. The book is lucid ...well written and eminently readable’ Professional Manager (Journal of the Chartered Management Institute): ‘Provides an excellent guide and introduction to systems thinking for students of management’

This is called critical systems thinking. Making use of over 25 case studies, the book offers an account of the development of systems thinking and of major efforts to apply the approach in real-world interventions.

Human Resource Management

People, Data, and Analytics

Human resources is rapidly evolving into a data-rich field but with big data comes big decisions. The best companies understand how to use data to make strategic workforce decisions and gain significant competitive advantage. Human Resource Management: People, Data, and Analytics by Talya Bauer, Berrin Erdogan, David Caughlin, and Donald Truxillo introduces students to the fundamentals of talent management with integrated coverage of data analytics and how they can be used to inform and support decisions about people in an organization. Features tied to SHRM competencies and data exercises give readers hands-on opportunities to practice the analytical and decision-making skills they need to excel in today’s job market. Engaging examples illustrate key HRM concepts and theories, which brings many traditional HRM topics concepts to life. Whether your students are future managers or future HR professionals, they will learn best practices for managing talent across the lifecycle in the changing workplace.

Human Resource Management: People, Data, and Analytics by Talya Bauer, Berrin Erdogan, David Caughlin, and Donald Truxillo introduces students to the fundamentals of talent management with integrated coverage of data analytics and how they ...

Intelijen Ekonomi

"""Pada masa lalu, pola hubungan antarnegara dunia yang bersifat bipolar didominasi oleh isu-isu geopolitik dan geostrategi, seperti pengembangan kekuatan militer serta hegemoni kekuasaaan antara satu negara dan negara lainnya. Namun saat ini globalisasi mengubah sifat pola hubungan itu menjadi ekonomis, dalam arti keamanan nasional suatu negara cenderung dilihat dari aspek kekuatan ekonominya, bukan dari kapabilitas militer dan persenjataannya. Kompleksitas globalisasi tersebut menciptakan tantangan yang khas bagi dunia intelijen dan sudah saatnya pengamat intelijen di Indonesia merespons hal itu dengan memusatkan perhatiannya pada perkembangan ekonomi nasional dan global. Masalah keamanan yang lebih bersifat ekonomis–seperti energi, ketahanan pangan, finansial, terorisme yang sangat asimetrik, perompakan, pembajakan, penyelundupan manusia, pencucian uang, dan bentuk-bentuk kejahatan transnasional lainnya–begitu kompleks sehingga memerlukan pendekatan informasi yang lengkap, menyeluruh, dan sempurna agar pemerintah dapat mengambil posisi yang tepat. Dalam hal ini, dukungan informasi intelijen ekonomi sebagai upaya early warning dan early detection yang tajam dan akurat sangat dibutuhkan agar langkah kebijakan pemerintah untuk meresponsnya tidak merugikan negara. Buku ini merupakan referensi yang amat bermanfaat bagi komunitas intelijen di segala bidang, baik dalam lingkup pemerintah maupun swasta, dalam memperluas wawasan agar mereka tetap mampu menjaga kepentingan nasional dan menjawab tuntutan perkembangan zaman. Di sisi lain, buku ini memberikan pemahaman kepada masyarakat luas tentang visi, misi, posisi, dan fungsi intelijen demi kepentingan keamanan masyarakat, bangsa, dan negara yang sering kali tidak mudah dilaksanakan mengingat berbagai risiko yang harus dihadapi."""

Jika dilihat dari orientasi kebijakan, dapat dikatakan bahwa ekonomi kerakyatan merupakan pengembangan dari ekonomi sosialis atau modifikasi dari sosialis. Sosialis murni berpendapat bahwa kapitalisme telah mengonsentrasikan kekuasaan ...