An Introduction to Creative and Strategic Practices
The only textbook built entirely around the guidelines in the 2018 "Commission for Public Relations Education" report, Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can't create success, Freberg shows students how to use choose and implement evidence-based practices to guide their strategic campaigns. This first edition of Discovering Public Relations transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.
This first edition of Discovering Public Relations transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns"--
This text provides comprehensive coverage of the key methods for analyzing, interpreting, and writing up qualitative research in a single volume, and drawing on the expertise of major names in the field. Covering all the steps in the process of analyzing, interpreting, and presenting findings in qualitative research, the authors utilize a consistent chapter structure that provides novice and seasoned researchers with pragmatic, "how-to" strategies. Each chapter introduces the method; uses one of the authors′ own research projects as a case study of the method described; shows how the specific analytic method can be used in other types of studies; and concludes with questions and activities to prompt class discussion or personal study.
This text provides comprehensive coverage of the key methods for analyzing, interpreting, and writing up qualitative research in a single volume, and drawing on the expertise of major names in the field.
Qualitative, Quantitative, and Mixed Methods Approaches
This bestselling text pioneered the comparison of qualitative, quantitative, and mixed methods research design. For all three approaches, John W. Creswell and new co-author J. David Creswell include a preliminary consideration of philosophical assumptions; key elements of the research process; a review of the literature; an assessment of the use of theory in research applications, and reflections about the importance of writing and ethics in scholarly inquiry. New to this Edition Updated discussion on designing a proposal for a research project and on the steps in designing a research study. Additional content on epistemological and ontological positioning in relation to the research question and chosen methodology and method. Additional updates on the transformative worldview. Expanded coverage on specific approaches such as case studies, participatory action research, and visual methods. Additional information about social media, online qualitative methods, and mentoring and reflexivity in qualitative methods. Incorporation of action research and program evaluation in mixed methods and coverage of the latest advances in the mixed methods field Additional coverage on qualitative and quantitative data analysis software in the respective methods chapters. Additional information about causality and its relationship to statistics in quantitative methods. Incorporation of writing discussion sections into each of the three methodologies. Current references and additional readings are included in this new edition.
Human resources is rapidly evolving into a data-rich field but with big data comes big decisions. The best companies understand how to use data to make strategic workforce decisions and gain significant competitive advantage. Human Resource Management: People, Data, and Analytics by Talya Bauer, Berrin Erdogan, David Caughlin, and Donald Truxillo introduces students to the fundamentals of talent management with integrated coverage of data analytics and how they can be used to inform and support decisions about people in an organization. Features tied to SHRM competencies and data exercises give readers hands-on opportunities to practice the analytical and decision-making skills they need to excel in today’s job market. Engaging examples illustrate key HRM concepts and theories, which brings many traditional HRM topics concepts to life. Whether your students are future managers or future HR professionals, they will learn best practices for managing talent across the lifecycle in the changing workplace.
Human Resource Management: People, Data, and Analytics by Talya Bauer, Berrin Erdogan, David Caughlin, and Donald Truxillo introduces students to the fundamentals of talent management with integrated coverage of data analytics and how they ...
A re-issue of the 1967 classic. Since the book was first published, the subculture of violence hypothesis has been widely accepted. The book is a forceful statement of the need to integrate social science knowledge across the artificial boundaries of scholarly disciplines. Literature from sociology, biology, psychiatry and law is drawn together to create a model of criminal behaviour that has proved to be of use to scientist and policy-maker alike. `The work provides a comprehensive survey and analytical discussion of studies concerned with aggression, violence, and homicide.' -- Adolescence `Since the first edition in 1967 this book has become a classic in the criminological literature and has been
Providing a practical, hands-on introduction to data conceptualization, measurement and association, this book gives students step-by-step instruction on data analysis using the latest version of SPSS® and the most current General Social Survey data.
A distinguished cross-cultural researcher presents a brave, heartfelt and exciting challenge to the social sciences: the creation of an international, moral order. He advocates the use of cross-cultural research to uncover a common core of values and morality. This research would then be used to ameliorate problems and guide policy in the light of those values. He shows his procedures at work in the study of ten major social and personal ills, such as mental illness, divorce, sex roles, and child abuse. His research leads him inexorably to the concept of the moralnet -- the social group that provides values and support. When these are disrupted, problems are aggravated or even created. 'The work of Naroll fits in well with
His research leads him inexorably to the concept of the moralnet -- the social group that provides values and support. When these are disrupted, problems are aggravated or even created. 'The work of Naroll fits in well with
