Publisher description
Publisher description
Publisher description
Publisher description
Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge. Personal branding and personal knowledge are critical assets of knowledge workers and key drivers of their development and innovative performance. Both strongly influence the individual success of knowledge workers in the networked and knowledge-driven economy. Personal brands are dynamically shifting from the side-lines to the center of the modern economy and the authenticity of the brands of personal ingredients for their ability to create value. They are one of the three key pillars of value creation in the social media environment, therefore significantly contribute to digital business models. The book will be of interest to researchers, academics, professionals, and students in the fields of organizational branding, marketing, management, and communications.
The book will be of interest to researchers, academics, professionals, and students in the fields of organizational branding, marketing, management, and communications.
Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.
As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.
This volume is a collection of articles by scholars across disciplines to create a discourse of family law independent of Religious Personal Law, whilst striving for fairness and justice to all. It demonstrates the artificiality of the public–private divide and seeks the systematic development of ideas for a fair and just family law in contemporary India. The book does not merely document the pathologies of power within the family but also makes proposals for remedying these inequities. It is not confined to considering what changes need to be inducted into existing family law to make it more just, but also strategises on the means and methods of effecting the change. It lifts the familial veil and scrutinises the status, rights and disabilities of some of the subordinated members of the family. The volume is an invitation to redefine family law with the twin tools of reflection and responsibility. It will interest those in law judges, legislators, law reformers as well as those in women and family studies, policy makers and policy analysts, apart from the general reader.
This volume is a collection of articles by scholars across disciplines to create a discourse of family law independent of Religious Personal Law, whilst striving for fairness and justice to all.
Edu.net builds upon, and extends, a series of research studies of education policy networks and global policy mobilities. It draws on comprehensive data resulting from a Leverhulme Trust research study focused on Africa, and a study funded by the British Academy focused on India, which explored the way in which global actors and organisations bring policy ideas to bear and are joined up in a global education policy network. This timely and cutting-edge new work develops concepts, analyses and methods deployed in Education Plc (2008), Networks, New Governance and Education (2012) and Global Education Inc. (2012). The research is framed by an elaboration of Network Ethnography, an innovative method of policy research. Edu.net presents the substantive findings of the authors’ research by focusing on various kinds of policy movement – people, ideas, practices, methods, money. The book is about both global education policy and ways of researching policy in a global setting. It is an essential read for policy analysts, educational academic researchers and postgraduate education students alike.
The book is about both global education policy and ways of researching policy in a global setting. It is an essential read for policy analysts, educational academic researchers and postgraduate education students alike.
Attempts at Market Repositioning -- Conclusion -- Note -- References -- Chapter 10 The Influence of Neoliberalism in South African and U.S. Education Reform: Desegregation, Choice, and Inequalities -- Introduction -- Privatization, Marketization, and Equity -- School Segregation and Quasi-choice in South Africa -- Post-apartheid Education Reforms and School Choice -- Concluding Remarks -- Notes -- References -- Index
Attempts at Market Repositioning -- Conclusion -- Note -- References -- Chapter 10 The Influence of Neoliberalism in South African and U.S. Education Reform: Desegregation, Choice, and Inequalities -- Introduction -- Privatization, ...
Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.
This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans.
This book introduces theories of educational leadership and management and provides examples of their translation into practice. Many students studying education no longer go directly into teaching, but instead follow a diverse range of careers associated with the education sector more widely: local authorities, think tanks, charities, school trusts, administrative, and managerial roles. This book highlights and explores these diverse pathways. For staff in schools who are currently on a National Professional Qualification (NPQ) this book gives an overview of differing leadership pathways, including senior leadership (NPQSL) and headship (NPQH), whilst also discussing the impact of system reforms (NPQEL). Topics covered include: strategies for leadership across primary, secondary, and higher education settings; school leadership and management through the challenges of the pandemic and beyond; equality and diversity and inclusive practice; non-teaching leadership roles. By offering an introduction to leadership and management discourse not usually encountered until postgraduate study, this lively and accessible book is an essential read for all students of Education Studies as well as those embarking on CPD or National Professional Qualifications.
New management theories After the 1970s , the increase in the need for fresh perspectives and innovative management methods brought new ways of organising individuals and work . These new approaches can be termed ' the System Approach ' ...
This groundbreaking book filters down the wealth of information on cybersecurity to the most relevant and highly applicable aspects for coaches, therapists, researchers and all other practitioners handling confidential client conversations and data. Whether working with clients online or face to face, practitioners today increasingly rely on the cyberspace as part of their practice. Through a solutions-focused lens, the book provides easy-to-apply practical advice and guidelines using non-technical language, enabling practitioners to mitigate the rising threat of cybercrime, which can no longer be ignored. By the last page the reader will have knowledge and awareness towards: securing devices, spotting financial fraud, mitigating the risks of online communications, operating more securely from a home office and handling a cyber event if one occurs. Clear, concise, and easy to follow, this guide is a pivotal resource for coaches, therapists, researchers and all other practitioners protecting their clients and businesses.
e following information and actions are there to help protect your bank accounts. Mu of this will also transfer to protecting your personal accounts as well as those you use for work. Remember to reframe the friction of any of the ...
