Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.
This text is part of the "Managing Colleges Effectively" series that is designed for managers at all levels and governors of colleges in the new further education sector who are undertaking new and enhanced management tasks and responsibilities arising out of incorporation. This book is also relevant to similar areas in schools - particularly grant maintained and independent schools - and higher education generally.; This is an easy-to-read-and-follow practical book for non-specialist staff who have financial/resource management responsibilities as part of their jobs. It is aimed at the manager at all levels of the institutions and for those who want to know more about college finance and require a practical and comprehensive guide.
... and to provide for the whole further education service by the college. 5.3.1 Use of Unit Costing Data 0 setting targets and monitoring performance based on cost of delivery — establishing measures of efficiency; 0 relating the unit ...
Buku Manajemen Pemasaran ini disusun oleh para akademisi dan praktisi dalam bentuk buku kolaborasi. Walaupun masih jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat menjadi referensi atau bahan bacaan dalam menambah khasanah keilmuan khususnya mengenai ilmu Manajemen Pemasaran. Sistematika penulisan buku ini diuraikan dalam tigabelas bab yang memuat tentang Konsep Dasar Manajemen Pemasaran, Perencanaan Pemasaran, Sistem Informasi Pemasaran, Segmentasi Pasar, Ekuitas Merek, Strategi Produk, Strategi Penetapan Harga, Manajemen Saluran Distribusi, Bauran Pemasaran, Analisis Perilaku Konsumen, Menciptakan Kepuasan Pelanggan, Pasar Global, serta bab terakhir mengenai Komunikasi Pemasaran.
Buku ajar ini merupakan suatu kontribusi bagi Program Studi Ilmu Komunikasi terutama bagi mata kuliah Humas Pemerintahan, dan mahasiswa yang mengambil mata kuliah tersebut.
Buku ajar ini merupakan suatu kontribusi bagi Program Studi Ilmu Komunikasi terutama bagi mata kuliah Humas Pemerintahan, dan mahasiswa yang mengambil mata kuliah tersebut.
Emerging Perspectives on the Theory and Practice of Public Governance
Despite predictions that 'new public management' would establish itself as the new paradigm of Public Administration and Management, recent academic research has highlighted concerns about the intra-organizational focus and limitations of this approach. This book represents a comprehensive analysis of the state of the art of public management, examining and framing the debate in this important area. The New Public Governance? sets out to explore this emergent field of research and to present a framework with which to understand it. Divided into five parts, the book examines: Theoretical underpinnings of the concept of governance, especially competing perspectives from Europe and the US Governance of inter-organizational partnerships and contractual relationships Governance of policy networks Lessons learned and future directions Under the steely editorship of Stephen Osborne and with contributions from leading academics including Owen Hughes, John M. Bryson, Don Kettl, Guy Peters and Carsten Greve, this book will be of particular interest to researchers and students of public administration, public management, public policy and public services management.
Buku ini membahas etika bisnis di era teknologi digital menggunakan pendekatan stakeholders. Selain membahas teori etika dan corporate governance secara umum, buku ini juga membahas corporate governance dan corporate social responsibility di era teknologi digital. Selain itu, buku ini juga membahas sharing economy, cyber ethics, dan cybercrime. Salah satu kelebihan buku ini adalah adanya aplikasi berbasis Augemented dan Virtual Reality (AR & VR) sebagai bahan pembelajaran yang merupakan hasil riset penulis. Aplikasi AR & VR ini untuk merespon perubahan gaya belajar mahasiswa dari verbal, visual ke virtual. Aplikasi AR & VRakan memberikan pengalaman virtual pada praktik bisnis. Selain itu, buku ini dilengkapi dengan kasus etika bisnis yang terjadi di Indonesia. Selanjutnya, buku ini juga mendasarkan pada berbagai hasil penelitian yang sudah dipublikasi di jurnal internasional terindeks di database bereputasi tinggi di bidang etika (misal Journal of Business Ethics) dan di bidang pendidikan berbasis komputer (misal Education and Information Technologies). Dengan demikian, selain untuk pembelajaran di kelas, buku ini juga dapat digunakan sebagai referensi penelitian. Meski demikian, buku ini disajikan dengan "pendekatan populer" dan banyak dibantu gambar untuk memudahkan pemahaman pembaca, terutama generasi milenial.
The 2008 global financial crisis represented a pivotal moment that separated prior phases of the development of financial technology (FinTech) and regulatory technology (RegTech) from the current paradigm. Today, FinTech has entered a phase of rapid development marked by the proliferation of startups and other new entrants, such as IT and ecommerce firms that have fragmented the financial services market. This new era presents fresh challenges for regulators and highlights why the evolution of FinTech necessitates a parallel development of RegTech. In particular, regulators must develop a robust new framework that promotes innovation and market confidence, aided by the use of regulatory "sandboxes." Certain RegTech developments today are highlighting the path toward another paradigm shift, which will be marked by a reconceptualization of the nature of financial regulation.
The 2008 global financial crisis represented a pivotal moment that separated prior phases of the development of financial technology (FinTech) and regulatory technology (RegTech) from the current paradigm.
