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Customer Relationship Management (CRM)

A Holistic Understanding

Forward-looking organizations are investing in customer relationship management (CRM) technology to support the adoption of more customer centric strategies. Results have been mixed. The importance of CRM for the long term success of organizations, coupled with the skewed and incomplete understanding of it by industry, makes it a topic worthy of detailed investigation. Marketing academics too have investigated CRM from varying viewpoints and found that there has been little deliberate attempt to consolidate the conceptualizations into a holistic understanding. This is important given the nascent and evolving nature of CRM. This book takes a holistic look at the emerging issues and trends in CRM, including the effect of computer software and the accompanying new management processes on organizations, and the dynamics of the alignment of marketing, sales and services, and all other functions responsible for delivering customers a satisfying experience. In order to understand CRM better a content analysis of more than a hundred articles and documents from academic and industry sources was undertaken. Results show that there is a lack of holistic thinking and discussion of CRM in both academics and industry which is required to understand how the people, process, and technology in CRM impact each other to affect successful implementation. This book is addressed to both practitioners in a wide range of industries involved in CRM implementation and adoption efforts as well as researchers in CRM.

This book is addressed to both practitioners in a wide range of industries involved in CRM implementation and adoption efforts as well as researchers in CRM.

Creating and Managing a CRM Platform for your Organisation

More than ever, organisations are facing a data avalanche from various sources, be they in electronic or hard copy format. How an organisation manages this ever-increasingly important resource – data – can benefit or hinder its ability to achieve its objectives. Creating and Managing a CRM Platform for Your Organisation not only covers how the principles of data management, including data quality and data security, can be applied to an organisation’s customer relationship management (CRM) platform, but also highlights how aspects of data management, marketing and technology are needed to operate, develop and manage a CRM platform in order to carry out tasks such as reporting and analysis, developing data plans, undertaking data audits, data migrations and campaign mailings which will result in an organisation using data effectively in order to achieve its goals and objectives. The issues and topics covered apply to all organisations that use a CRM platform and the data it contains as part of their business activities, regardless of the industry sector or size of the organisation. A comprehensive overview of the practices that can be effectively implemented when managing a CRM platform, this book is essential reading for professionals involved in the administration of the CRM platform within their organisation and data management.

A comprehensive overview of the practices that can be effectively implemented when managing a CRM platform, this book is essential reading for professionals involved in the administration of the CRM platform within their organisation and ...

Customer Relationship Management

How to Develop and Execute a CRM Strategy

The subject of the book is "Customer Relationship Management (CRM)." The target audience is multi-layered: * Businesses of all types and sizes from SME's upwards. Board Directors, Senior Managers and middle managers in CRM related functions: IT, Marketing, Sales, Customer Service etc. * MBA and masters' students and upper level graduates studying business related degrees. * Students or independent learners seeking CRM education or certification through organisations such as AARM (Association for the Advancement of Relationship Marketing). * Those pursuing professional qualifications in marketing through international organisations such as the Chartered Institute of Marketing. CRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM's strategic importance gained more traction as it was recognised that CRM was, at its heart, a business model in the pursuit of sustainable profit. This was accentuated by the academic community starting to address the subject in the early 2000's.To-day, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the centre of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented. This book is designed to help the reader by stripping CRM down into its component parts under the umbrella of developing and executing a CRM strategy. It delves into and explains the role and relevance of the "C," "R" and "M" in CRM. It is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to go about converting them into delivery. It is written in an easily digestible, non-academic style. It is intended that the reader can relate to the subject as part of "real" business whilst treating the subject with the utmost respect. In so doing, really engaging and involving the reader.

It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy.

Introduction to Radiologic and Imaging Sciences and Patient Care E-Book

Expanded and updated career content addresses professional development and advancement. Patient care content includes information on biomechanics and ergonomics of the radiologic and imaging sciences professional. Information management coverage provides an overview of health informatics for the radiologic and imaging sciences professional. Step-by-step procedures presented in boxed lists throughout the text supply you with easy-to-follow steps for clinical success. Back-of-book review questions and questions to ponder provide opportunities for further review and greater challenge. More than 300 photos and line drawings help you understand and visualize patient-care procedures. Strong pedagogy, including chapter objectives, key terms, outlines, and summaries organize information and ensure you understand what is most important in every chapter.

Radiologic and imaging sciences professionals are peopleoriented, hands-on individuals, who require proficiency in a wide variety of communication techniques. Educational programs in these sciences should strive to assist students in ...

Introduction to Information Science and Technology

This guide to information science and technology presents a clear, concise, and approachable account of the fundamental issues, with appropriate historical and theoretical background.

An Introduction to Models in the Social Sciences

What is a model? How do you construct one? What are some common models in the social sciences? How can models be applied in new situations? What makes a model good? Focusing on answers to these and related questions, this multidisciplinary introduction to model building in the social sciences formulates interesting problems that involve students in creative model building and the process of invention. The book describes models of individual choice, exchange, adaptation, and diffusion. Throughout, student participation in analytical thinking is encouraged. Originally published in 1975 by HarperCollins Publishers.

The book describes models of individual choice, exchange, adaptation, and diffusion. Throughout, student participation in analytical thinking is encouraged. Originally published in 1975 by HarperCollins Publishers.

Pemikiran politik proklamator negara Islam Indonesia S.M. Kartosoewirjo

fakta dan data sejarah Darul Islam

Analysis of thoughts of Sekarmadji Maridjan Kartosuwirjo, 1907-1962, activist of Darul Islam; includes articles by and on Kartosuwirjo.

Dalam Masyumi juga terjadi pertikaian antara tokoh ' moderat seperti Natsir dengan Sukiman . Atau antara Natsir dengan K.H. Isa Anshari , tokoh radikal Masyumi Jawa Barat . Keduanya berselisih paham tentang metode menghadapi Komunisme ...

Bisnis Syariah dan Filantropi Islam

Buku ini berisi tiga tema, yaitu filantropi Islam, pesantren, dan bisnis syariah. Kajian filantropi berisi tentang lembaga zakat dan Usaha Mikro Kecil dan Menengah (UMKM). Keterbukaan informasi bagi muzakki berdampak posistif pada konsistensi pembayaran zakat, infaq, dan shodaqah. Infaq produktif berkontribusi pada pemberdayaan umat. Intinya, filantropi Islam bermanfaat bagi perekonomian umat. Kajian pesantren berisi tentang unit bisnis pesantren serta peran pesantren dalam pengembangan industri halal. Di Pekalongan, pesantren telah menjalankan unit usaha yang mampu menopang keuangan pesantren. Di sisi lain, pesantren memiliki peran penting dalam pengembangan industri halal. Di antara peran itu adalah sebagai pemberi fatwa dan juga produsen sekaligus konsumen produk halal. Tidak terkecuali pesantren, lembaga keuangan berbasis syariah juga memberi dampak positif bagi ekonomi umat. Sebab, dalam operasionalnya lembaga tersebut menjunjung tinggi kepatuhan syariah (syariah compliance).

Buku ini berisi tiga tema, yaitu filantropi Islam, pesantren, dan bisnis syariah.

The Rise of Islam and the Bengal Frontier, 1204-1760

Eaton ranges over all the important aspects of that community's history, whether political and social, or cultural and religious...This study must rank among the finest contributions to South Asian scholarship to appear for some while.

Eaton ranges over all the important aspects of that community's history, whether political and social, or cultural and religious...This study must rank among the finest contributions to South Asian scholarship to appear for some while.

Penyelesaian Sengketa Pelanggaran Merek

Apabila berjalan-jalan ke sebuah pasar tradisional, super market, mall maupun plaza sudah dapat dipastikan bertemu dengan para pedagang yang menjual barang dagangannya di sana sini. Pada umumnya para pedagang di dalam memperdagangkan barang dagangannya sengaja menggunakan merek. Walaupun demikian selalu ada sebagian dari barang dagangan mereka yang tidak menggunakan merek. Sebelum membicarakan perdagangan dengan memakai merek lebih lanjut, perlu diketahui dahulu apakah merek itu? Secara umum tentang pengertian merek adalah sebuah tanda yang dilekatkan atau ditempel pada pembungkus produk yang diperdagangkan biasanya berupa gambar yang isinya dapat berbentuk huruf, kata, angka, warna, lukisan, dan kombinasi dari angka dengan warna. Buku Penyelesaian Sengketa Pelanggaran Merek ini diterbitkan oleh penerbit deepublish dan tersedia juga versi cetaknya.

Buku Penyelesaian Sengketa Pelanggaran Merek ini diterbitkan oleh penerbit deepublish dan tersedia juga versi cetaknya.