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Handbook of New Media

Student Edition

Thoroughly revised and updated, this Student Edition of the successful Handbook of New Media has been abridged to showcase the best of the hardback edition. This Handbook sets out boundaries of new media research and scholarship and provides a definitive statement of the current state-of-the-art of the field. Covering major problem areas of research, the Handbook of New Media includes an introductory essay by the editors and a concluding essay by Ron Rice. Each chapter, written by an internationally renowned scholar, provides a review of the most significant social research findings and insights.

... Media : Social Shaping and Consequences of ICTs . London : Sage , pp . 90-104 . Kress , G. ( 2003 ) Literacy in the New Media Age . London : Routledge . Latour , B. ( 1991 ) ' Technology is society made durable , in J. Law ( ed . ) , A ...

Public Relations

A Managerial Perspective

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world.

Essentials of International Human Resource Management

Managing People Globally

Essentials of International Human Resource Management: Managing People Globally, by David C. Thomas and Mila B. Lazarova, provides concise coverage of key HRM concepts, balancing comparative approaches and US and non-US schools of thought. Not limited to the multinational firm, this book reflects the most current knowledge in the field and considers all types of organizations embedded in the global context. Chapter-opening vignettes (short cases) exemplify the chapter’s core topics and show readers how chapter content can be applied. Extensive references make it easy for readers to explore concepts in more depth.

Not limited to the multinational firm, this book reflects the most current knowledge in the field and considers all types of organizations embedded in the global context.

Public Relations

A Managerial Perspective

Electronic Inspection Copy available for instructors here Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world.

Cognition and Curriculum Reconsidered

'Can give you some idea of the vision you are trying to transmit amidst all those examination results' - "Management in Education " 'The powerful ideas ... in the First Edition have gained ... urgency from the realities of the political policies for education which the intervening years have witnessed in both the USA and the UK. ..... the book s main theme - the narrowness of the concept of education encapsulated in those policies - gains added force from the growing predominance of technicist approaches to curriculum planning' - "Professor A V Kelly, Goldsmiths College, University of London " Cognition and Curriculum became a seminal book which was essential reading for students of education over the last decade. Now, as the back-to-basics curriculum and standardized modes of evaluation - whose very foundations Elliot W Eisner was questioning a decade ago - are again finding favour with politicians, Eisner has revised his classic work. The result is Cognition and Curriculum Reconsidered, a substantially revised edition that adds two new chapters, including a critique of the reform efforts of the intervening years.

'Can give you some idea of the vision you are trying to transmit amidst all those examination results' - "Management in Education " 'The powerful ideas ... in the First Edition have gained ... urgency from the realities of the political ...

Science Education

Policy, Professionalism and Change

`This book does provide a useful, concise discussion of the legislative background to science in schools from the nineteenth century to the present day′ - Colette Murphy, British Journal of Educational Studies `This book makes a fascinating and compelling read, particularly for anyone who has a professional involvement or interest in the ′National Curriculum′.... For anyone with an interest in teaching science as a professional enterprise this book is a must′ - Joe McDowall, School Science Review `This book makes a fascinating and compelling read.... The insights provided are fascinating and reminded me of how, as a bust teacher, it is often difficult to see the wood for the trees!... For anyone with an interest in teaching science as a professional enterprise this book is a must′ - Joe McDowell, Science Education, Research and Practice Who wants to change school science education and why? What mechanisms exist to effect change? What implications do they have for teachers′ professionalism? These are the principal questions explored in this book. The authors focus on strategies for effecting change, including decentralized and statutory mechanisms, and the use of systems of assessment. The authors question the effectiveness of centralized programmes in improving the quality of students′ science education. They suggest that this arises from a failure to acknowledge the contribution that the science teaching profession must make to reform. They argue that sustained and effective change, embodying improvements in standards, depends upon promoting the initiative, authority and expertise of science teachers themselves, and upon finding a new balance between these professional characteristics and the political demand for accountability. Science Education will be of interest to teachers, policy-makers and researchers in any educational system which strives to raise the quality of science education in its schools.

For anyone with an interest in teaching science as a professional enterprise this book is a must′ - Joe McDowell, Science Education, Research and Practice Who wants to change school science education and why?