Sebanyak 79 item atau buku ditemukan

Manajemen Pemasaran (Konsep, Fungsi, dan Tujuan)

Buku ini merupakan hasil pemikiran dari para praktisi dan akademisi yang dituangkan dalam buku kolaborasi dengan sistematika penulisan terdiri atas sembilan belas bab, dan diberi judul Manejemen Pemasaran (Konsep, Fungsi, dan Tujuan) dengan subbab: memahami konsep manajemen pemasaran, fungsi dan tujuan manajemen pemasaran, perencanaan kegiatan pemasaran, konsep inti pemasaran, perkembangan pemasaran berorientasi pelanggan, peran dan tugas manajemen pemasaran dalam bisnis, digital marketing dan sosial media marketing, strategi pemasaran yang efektif, membangun loyalitas pelanggan, menciptakan nilai dan kepuasan pelanggan, marketing mix, segmentasi – targeting – positioning, pengambilan keputusan konsumen dalam pembelian, teori kesadaran merek, membangun brand image dan brand loyalty, strategi komunikasi pemasaran yang efektif, penetapan harga produk, siklus hidup produk dan strateginya, dan kreativitas dan inovasi produk.

Buku ini merupakan hasil pemikiran dari para praktisi dan akademisi yang dituangkan dalam buku kolaborasi dengan sistematika penulisan terdiri atas sembilan belas bab, dan diberi judul Manejemen Pemasaran (Konsep, Fungsi, dan Tujuan) dengan ...

A Journey to Unlearn and Learn in Multicultural Education

Multicultural teacher education does not work without attending to the inner landscapes of learners. This collection of essays depicts a journey of unlearning deeply cherished assumptions, and gaining new, difficult understandings of race, ethnicity, gender, sexuality, class, and global issues in teacher education. Foregrounding learners' own voices and highlighting those intimate moments of awakening through a process-oriented and dialogic approach, this book, in its profoundly moving narrative and critically reflective voices, speaks directly to pre-service and in-service teachers and informs teacher educators' multicultural pedagogical theory and practice. Demonstrating the power of multicultural education through the learner's lens, this compelling and inspirational book is a much-needed text for undergraduate and graduate courses in teacher education, multicultural education, curriculum studies, and social foundations of education.

This collection of essays depicts a journey of unlearning deeply cherished assumptions, and gaining new, difficult understandings of race, ethnicity, gender, sexuality, class, and global issues in teacher education.

Intercultural Public Relations

Realities and Reflections in Practical Contexts

This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations contexts examined by the contributing chapter authors—both scholars and practitioners—include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them. Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.

Cases in public relations management: The rise of social media and activism (2nd ed.). Routledge. United States Government Accountability Office. (2016). Workplace safety and health: Additional data needed to address continued hazards ...

Kurikulum Pendidikan

Konsep Dasar, Landasan,Komponen, Pengembangan, Implementasi, Evaluasi dan Dinamika Perkembangannya di Indonesia

Penulisan buku ini terinspirasi dari semakin mendesaknya kebutuhan akan pemahaman komprehensif insan pendidikan pada semua level pendidikan tentang kurikulum di tengah dinamika dan perubahan yang tiada hentinya terjadi. Untuk konteks Indonesia, perubahan kurikulum pada jenjang pendidikan dasar dan menengah, serta jenjang pendidikan tinggi merupakan suatu keniscayaan. Pada jenjang pendidikan dasar dan menengah, kemendikbudristek sedang mengimplementasikan kurikulum baru yakni Kurikulum Merdeka; sedangkan pada jenjang pendidikan tinggi, insan pendidikan sedang disibukkan dengan penerapan kurikulum dengan nama Merdeka Belajar Kampus Merdeka (MBKM). Penerapan kurikulum baru idealnya mengandaikan pemahaman stakeholder dari semua lapisan terhadap kajian paling dasar dan pokok tentang kurikulum. Kehadiran buku ini diharapkan dapat memberikan kesegaran bagi insan pendidikan di tengah hiruk pikuk perubahan yang tak terelakkan. Insan pendidikan kiranya dihantar untuk memahami lebih dalam tentang kurikulum dan akhirnya memiliki kecakapan yang memadai dalam mengimplementasikan kurikulum baru yang sedang diterapkan. Buku ini disusun menurut sistematika sebagai berikut: Bab I membahas tentang konsep dasar kurikulum dan ruang lingkupnya; Bab II membahas tentang landasan-landasan kurikulum; Bab III membahas tentang komponen kurikulum; Bab IV menelusuri tentang pengembangan kurikulum; Bab V berisi tentang implementasi kurikulum; Bab VI membahas tentang evaluasi kurikulum; dan akhirnya, bab VII membahas tentang dinamika perkembangan kurikulum di Indonesia.

Penulisan buku ini terinspirasi dari semakin mendesaknya kebutuhan akan pemahaman komprehensif insan pendidikan pada semua level pendidikan tentang kurikulum di tengah dinamika dan perubahan yang tiada hentinya terjadi.

ICSSIET CONGRESS 3st International Congress on Social Sciences, Innovation and Educational Technologies PROCEEDINGS BOOK

ICSSIET CONGRESS 3st International Congress on Social Sciences, Innovation and Educational Technologies PROCEEDINGS BOOK

All types of activities and activities of modern society are almost inseparable from the digital world. Today's humans are born until they die, from waking up to sleeping, it seems that it is inseparable from the concept of the Internet ...

Technology and Its Impact on Educational Leadership: Innovation and Change

Innovation and Change

Educational leadership draws upon interdisciplinary literature, but distinguishes itself through its focus on pedagogy, epistemology, and human development. As a field of study, it has prescribed pertinent philosophies and practices and has specified specific roles for school administrators and teachers. Technology and Its Impact on Educational Leadership: Innovation and Change covers not only K-12 and higher education leadership, but also the relationship between Web 2.0 technologies and educational leadership. Contributions within this book discuss chronic issues in the study of to technology and its impact on educational leadership that have perplexed educational establishments. This work promotes learning and further research for professors, scholars, researchers, and graduate students involved in educational leadership and related fields.

Innovation and Change Wang, Victor C.X. ... Fertik and Thompson (2010) label this next series of events as the Wild West of the Internet. “The similarity between the original Wild West and the Internet of today is striking.

Digital Robbery

ATM Hacking and Implications

This book begins with a broader discussion of cybercrime and attacks targeting ATMs and then focuses on a specific type of cybercrime named “ATM Hacking.” It discusses ATM Hacking from a more full scope of aspects, including technology, modus operandi, law enforcement, socio-economic and geopolitical context, and theory development. After unpacking a classic case of ATM Hacking and its modus operandi, implications for cybersecurity and prevention, intra- and inter-agency collaboration, and theory development are presented. This book also demonstrates the analysis of extensive qualitative data collected from a high-profile case in which European criminal group hacked into a London voice mail server belonging to a Taiwanese financial institution – First Commercial Bank,. Then it programmed dozens of ATMs to “spit out” millions of dollars of cash. The successful crackdown on this type of crime is rare, if not unique, while the number of similar crimes has increased enormously in recent years and the trend seem to continue unabatingly. Further, the implications go beyond a country or a continent. Intra- and inter-agency collaboration among players of law enforcement is essential to the case especially in the police context of “turf jealousies.” The authors seek to document the ways in which agencies collaborate, as well as the perceived benefits and challenges of cooperation. Whether the broader political and contextual climates in which these agencies operate, limit the extent to which they can cooperate. This book is useful as a reference for researchers and professionals working in the area of cybercrime and cybersecurity. University professors can also use this book as a case study for senior seminars or graduate courses.

This book is useful as a reference for researchers and professionals working in the area of cybercrime and cybersecurity. University professors can also use this book as a case study for senior seminars or graduate courses.

Sistem pemajemukan bahasa Bugis

kajian morfologi lingkup kata majemuk

Study of morphology on compound words of Bugis language.

Study of morphology on compound words of Bugis language.

History of Brunei in Brief

This is one of the tragedies that befall the Muslims under the secular influence and pressure of the non - Muslim ... Mengenai Ugama Islam bagi Penuntut - Penuntut Sekolah Menengah Misi dan Kerajaan yang Bukan Islam , Pusat Da'wah ...