Sebanyak 3499 item atau buku ditemukan

Desain Penelitian Bisnis: Pendekatan Kuantitatif

Buku ini memberikan bahasan yang cukup lengkap mengenai desain (metode) penelitian kuantitatif dan aplikasinya dalam bidang bisnis. Penulisan buku ini juga telah diupayakan sesuai dengan langkah-langkah sistematis metode ilmiah, sehingga akan lebih mudah untuk dipahami secara konseptual dan dapat diterapkan dalam kancah penelitian yang sesungguhnya. Buku ini membahas: Bab 1 Hakikat Penelitian Bab 2 Pengertian dan Tujuan Penelitian Bab 3 Teori dan Hipotesis Bab 4 Desain Penelitian Bab 5 Permasalahan Penelitian Bab 6 Mengkaji Pustaka Bab 7 Pengukuran Variabel Bab 8 Instrumen Penelitian Bab 9 Sampel dan Teknik Pengumpulan Data Bab 10 Teknik Analisis Data dan Menginterpretasikan Hasil Penelitian Bab 11 Simpulan dan Keterbatasan dalam Riset Bab 12 Menyusun Proposal Penelitian Bab 13 Menyusun Laporan Penelitian

Buku ini memberikan bahasan yang cukup lengkap mengenai desain (metode) penelitian kuantitatif dan aplikasinya dalam bidang bisnis.

Konsep dan Aplikasi Ilmu Komunikasi

Strategi berkomunikasi adalah suatu cara atau taktik penyampaian suatu pesan yang dilakukan seorang komunikator kepada komunikan sehingga menimbulkan efek tertentu. Pesan yang disampaikan komunikator adalah pernyataan sebagai kerangka berpikir, berperasaan tentang suatu objek, ide, informasi, serta keyakinan yang diterima otak, diterjemahkan maknanya serta dirangkum menjadi suatu kesimpulan untuk dilakukan atau ditindaklanjuti.

Strategi berkomunikasi adalah suatu cara atau taktik penyampaian suatu pesan yang dilakukan seorang komunikator kepada komunikan sehingga menimbulkan efek tertentu.

Komunikasi Pemasaran Terpadu

Pendekatan Tradisional Hingga Era Media Baru

Buku ini memberikan pemahaman kontekstual dan keterampilan komprehensif terkait komunikasi pemasaran terpadu, yang bisa digunakan sebagai strategi oleh pelaku bisnis dalam menciptakan keunggulan bersaing mempengaruhi khalayak konsumennya.

Buku ini memberikan pemahaman kontekstual dan keterampilan komprehensif terkait komunikasi pemasaran terpadu, yang bisa digunakan sebagai strategi oleh pelaku bisnis dalam menciptakan keunggulan bersaing mempengaruhi khalayak konsumennya.

Komunikasi Pemasaran

Buku “Komunikasi Pemasaran” ini menyediakan ilmu pengetahuan yang bisa berkontribusi untuk kesuksesan seorang enterpreneur melalui pengembangan proses komunikasi pemasaran suatu produk kepada target konsumen. Buku ini menyajikan beberapa konsep, proses dan strategi komunikasi pemasaran yang efektif. Secara detil buku ini menjelaskan tentang: Konsep dan Proses Komunikasi Pemasaran Komunikasi Pemasaran dalam Perspektif Konsumen Isu Lingkungan, Peraturan dan Etika Komunikasi Pemasaran Persuasi dalam Komunikasi Pemasaran Manajemen Periklanan: tinjauan umum Strategi Kreatif Iklan Analisis Media Periklanan Manajemen Promosi Penjualan Promosi Penjualan: Berorientasi Perdagangan Promosi Penjualan: Berorientasi Konsumen Penjualan Personal Hubungan Masyarakat Pemasaran Sponsor

Buku “Komunikasi Pemasaran” ini menyediakan ilmu pengetahuan yang bisa berkontribusi untuk kesuksesan seorang enterpreneur melalui pengembangan proses komunikasi pemasaran suatu produk kepada target konsumen.

Komunikasi Keperawatan

Sistematika buku komunikasi keperawatan ini mengacu pada konsep dan aplikasi nyata dalam melaksanakan proses pembelajaran baik di kelas, laboratorium maupun klinik atau lapangan. Buku ini terdiri dari 13 bab yang dijelaskan secara rinci dalam pembahasan yang meliputi konsep komunikasi keperawatan, komunikasi efektif, perspektif, trend dan issue komunikasi, komunikasi dalam konteks sosial dan budaya, komunikasi pada berbagai tingkatan usia, komunikasi terapeutik pada klien di UGD, ICU dan model komunikasi SBAR.

Sistematika buku komunikasi keperawatan ini mengacu pada konsep dan aplikasi nyata dalam melaksanakan proses pembelajaran baik di kelas, laboratorium maupun klinik atau lapangan.

BUKU AJAR ILMU KOMUNIKASI

Sebagai mana diketahui, dalam kehidupan sehari-hari proses komunikasi sangatlah penting, entah itu Komunikasi secara langsung ataupun melalui media. Mempelajari ilmu Komunikasi akan memberikan kita pengetahuan tentang proses berkomunikasi secara benar, mulai dari memberi pesan, menerima pesan, dan lain sebagainya. Mata kuliah ini mengajarkan tentang bagaimana cara berkomunikasi dengan baik, entah itu secara pribadi maupun kepada publik dengan efektif atau teknik public speaking.

Sebagai mana diketahui, dalam kehidupan sehari-hari proses komunikasi sangatlah penting, entah itu Komunikasi secara langsung ataupun melalui media.

In Search of a Simple Introduction to Communication

This book is a philosophical introduction to the field of communication and media studies. In search of the philosophical backgrounds of that relatively young field, the book explores why this overwhelmingly popular discipline is in crisis. The book discusses classic introductions on communication, provides an update on lessons learned, and re-evaluates the work of pioneers in the light of up-to-date philosophical standards. It summarizes various debates surrounding the foundations of system theory and especially its applicability to the Social Sciences in general and to Communication Studies in particular. Communication schools promise their students an understanding of the source of a principal and dynamical power in their lives, a power shaping societies and identities, molding aspirations, and deciding their fates. They also promise students a practical benefit, a chance to learn the secret of controlling that dynamical power, improving a set of skills that would ensure them a critical edge in the future job market: become better media experts for all media. Yet no one seems to know how such promises are met. Can there be a general theory of communication? If not, what can (should) communication students learn? This book looks at the problem from a philosophical perspective and proposes a framework wherein critical cases can be tested.

This book looks at the problem from a philosophical perspective and proposes a framework wherein critical cases can be tested. This book is a philosophical introduction to the field of communication and media studies.

Science Communication: An Introduction

'The book provides a concise, informative, comprehensive, and current overview of key issues in the field of science communication, the background of science communication, its theoretical bases, and its links to science communication practice. Especially the link between theory / research and practice is very well developed in the book and in the individual chapters. I think that is valuable for both readers new to the field of science communication, but also for those who identify with only one of these sides … it is indeed a comprehensive and concise overview, convincing in its aim to link theory, research, and practice and I will definitely use it for my lectures on science communication.'JCOM - Journal of Science CommunicationA concise, coherent and easily readable textbook about the field of science communication, connecting the practice of science communicators with theory. In the book, recent trends and shifts in the field resonate, such as the transition from telling about science to interacting with the public and the importance of science communication in health and environmental communication. The chapters have been written by experts in their disciplines, coming from philosophy of science and communication studies to health communication and science journalism. Cases from around the world illustrate science communication in practice. The book provides a broad, up-to-date and coherent introduction to science communication for both, students of science communication and related fields, as well as professionals.Related Link(s)

'The book provides a concise, informative, comprehensive, and current overview of key issues in the field of science communication, the background of science communication, its theoretical bases, and its links to science communication ...

Introduction to Information Science

This landmark textbook takes a whole subject approach to Information Science as a discipline. Introduced by leading international scholars and offering a global perspective on the discipline, this is designed to be the standard text for students worldwide. The authors' expert narrative guides you through each of the essential building blocks of information science offering a concise introduction and expertly chosen further reading and resources. Critical topics covered include: foundations: - concepts, theories and historical perspectives - organising and retrieving information - information behaviour, domain analysis and digital literacies - technologies, digital libraries and information management - information research methods and informetrics - changing contexts: information society, publishing, e-science and digital humanities - the future of the discipline. Readership: Students of information science, information and knowledge management, librarianship, archives and records management worldwide. Students of other information-related disciplines such as museum studies, publishing, and information systems and practitioners in all of these disciplines.

Theories and models Information behaviour is the area within the information sciences which has led to the ... science researchers, there is some overlap with models originating in communication science (Robson and Robinson, 2012; ...

Introduction to Communicative Disorders

The newly revised INTRODUCTION TO Communication DISORDERS, Fourth Edition contains current and extensive information on both the science of communication and the profession of COMMUNICATIVE DISORDERS. It is an indispensable resource both for professors and students interested in this exciting interdisciplinary field. All chapters of this popular text have been revised. A new chapter on literacy skills in children and the role of the speech-language pathologists in literacy intervention has been added. The chapter on medical speech-language pathology now includes extended discussions of swallowing and its DISORDERS, childhood apraxia of speech, and dementia. The chapter on language acquisition and DISORDERS now includes school-age and older children in addition TO preschool children. The single chapter of audiology and audiologic rehabilitation has now been increased TO two chapters. Expanded information is provided on autism spectrum DISORDERS and other special TOpics in speech-language pathology. This edition also includes several supplemental resources TO enhance teaching and learning: 1. Student DVD features a host of rich learning opportunities through phoTOs, videos, audio clips, Web links, and Student Interactive Tests. Students can print images or insert them inTO Microsoft Word documents TO help them learn the concepts. The Student DVD also includes speech samples from real clients with various communication DISORDERS and brief demonstrations of treatment procedures with real clinicians and clients. The Student DVD also has a search function. 2. Student Coursebook (sold separately) features outlines of the textbook chapters, definitions of basic terms, summaries of important information, clinical procedures, and typical test questions and answers. Students find the Student Coursebook particularly helpful for integrating information from the text, instrucTOr's lectures, and outside reading materials inTO a single, coheren

Expanded information is provided on autism spectrum DISORDERS and other special TOpics in speech-language pathology. This edition also includes several supplemental resources TO enhance teaching and learning: 1.