Sebanyak 55 item atau buku ditemukan

Integrated Marketing Communications

Organisations use integrated marketing communications to help achieve a competitive advantage and meet their marketing objectives. This 6th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and coordinate all of a brand’s marketing communications elements to effectively engage the target market. Conceptual framework models demonstrate the integration of theory and practice to help students to better understand the whole IMC process and concept connections. Chapters adopt an integrative approach to examine marketing communications from both a consumer’s and marketer’s perspective. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap

This 6th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today.

Child Custody

Legal Decisions and Family Outcomes

For too long, divorce and remarriage literature has focused only on the outcome in the personal lives of the divorcees during and after divorce. But now, in Child Custody: Legal Decisions and Family Outcomes, you’ll see that divorce is a chain reaction that begins in the courtrooms and branches out into the families of the world, changing the lives of children, parents, and grandparents alike. Child Custody is an incisive, up-to-date collection of studies that addresses both child custody decisions and the varied and often surprising outcomes for those children and their families. Divided into two main sections, one focusing on legislative guidelines and the other on family issues, this unique compilation of recent divorce and remarriage research gives you a rare view of the attitudes some judges have toward divorce. In addition, those people in both law and family research fields will have at their disposal the many aspects of the legal decision-making process and the legislative guidelines that currently hold sway over custody and post-divorce cases. Here are some of the topics you’ll read about: the evolution of three types of residential custody arrangements--father, mother, and joint--followed over a two-year period legal reforms aimed at guaranteeing parental access to children how social research has shaped New Hampshire’s child support policy divorced fathers and mothers in Greece the stigmas on lesbian mothers in custody cases how grandparent involvement shapes post-divorce families Meant as a catalyst for further research and study, this book begins to touch upon the intrinsic flaws in both legal and family systems that continue to exist. Too often, we think of divorce and child custody as merely legal decisions. In Child Custody, however, you’ll find that what matters in court is also a family matter.

Here are some of the topics you’ll read about: the evolution of three types of residential custody arrangements--father, mother, and joint--followed over a two-year period legal reforms aimed at guaranteeing parental access to children ...

Teacher Education and Professional Development in TESOL

Global Perspectives

At the forefront of research on English language teacher education and professional development, this volume presents new empirical research situated in different contexts around the world, including Canada, Denmark, Israel, Japan, Korea, Qatar, Sudan, and the U.S. It is framed by the volume editors’ insightful overview and analyses of previous and ongoing work in a variety of related domains and an epilogue by David Nunan. The chapter studies are organized around three themes: teacher identity in ESL/EFL teacher education and professional development programs, second language teacher education programs for diverse contexts, and professional development for diverse contexts. All chapters focus on the applied nature of the research and include a section on implications. To provide balance and a range of views, the volume includes both chapters reporting on empirical research funded by TIRF grant recipients and several from invited authors who are senior scholars in the field. This is the third volume in the Global Research on Teaching and Learning English Series, co-published by Routledge and TIRF.

At the forefront of research on English language teacher education and professional development, this volume presents new empirical research situated in different contexts around the world, including Canada, Denmark, Israel, Japan, Korea, ...

Handbook of Research on Special Education Teacher Preparation

Compilations of research on teacher preparation often include no more than a cursory mention of the specific roles and needs of special education teachers. Although the work that special education teachers perform does indeed differ from the work of classroom teachers, teacher preparation in the two fields has much in common. The purpose of this seven-part handbook is to expand our knowledge of teacher education broadly by providing an in-depth look at the most up-to-date research on special education teacher preparation. Opening chapters ground the collection in political and economic context, while subsequent sections delve deeply into issues related to the current state of our special education workforce and offer insights into how to best prepare and sustain that workforce. Ultimately, by illuminating the particularities of special education teacher preparation, this landmark handbook addresses the state of current research in the field and sets an agenda for future scholarship.

Educator preparation research is in its infancy, especially in the field of EI/ECSE (Winton & McCollum, 2008). There are a multitude of factors that have hindered professional preparation research in EI/ECSE and the field of education ...

Teacher Training Essentials

Workshops for Professional Development

Ready-to-go activities for teacher trainers running pre- and in-service training courses. For busy teacher trainers who practise what they preach: trainees will benefit from learning about methodology in training sessions which are in themselves models of good teaching practice.

Ready-to-go activities for teacher trainers running pre- and in-service training courses.

News Writing and Reporting

The Complete Guide for Today's Journalist

This text uses a multitude of reporting and writing examples from print, broadcast, and online sources in order to deconstruct and reveal journalistic practices, techniques, and philosophy to today's students. Building on a solid foundation of the three pillars of excellent journalism - process, coaching and storytelling - Chip Scanlan and Richard Craig shape students into successful journalists by providing them with the theoretical background and practical knowledge needed to transitioninto a new age of reporting.

News Writing and Reporting: The Complete Guide for Today's Journalist, Second Edition, uses a multitude of reporting and writing examples from print, broadcast and online sources in order to deconstruct and reveal journalistic practices, ...

Theorizing Communication

Readings Across Traditions

Presents the collection of primary-source readings built around the idea that communication theory is a field with an identifiable history and has developed within seven main traditions of thought - the rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural, and critical traditions.

Presents the collection of primary-source readings built around the idea that communication theory is a field with an identifiable history and has developed within seven main traditions of thought - the rhetorical, semiotic, ...

Learning and Doing Policy Analysis in Education: Examining Diverse Approaches to Increasing Educational Access

This book originated in a policy analysis class at Michigan State University taught during 2010. Using Professor Tatto’s unique approach to teaching policy analysis, the professor and students agreed to construct a class that represented a reflective and grounded experience in the policy analysis of a current and relevant issue with global ramifications; we began exploring policies that were developed at the global level and that were implemented locally. We investigated the surge of globally developed standards and regulations in an effort to improve education. Our goal was to learn cross-nationally about policies that seek to reform curriculum and instruction under efficiency and global competitiveness arguments, such as Education for All (EFA) and its USA cousin No Child Left Behind (NCLB). We knew our work would be bounded by the time available in a one-semester class, and by resource constraints. We did exploratory inquiry supported by literature reviews, reports on rigorous research studies, and in one case an exploratory case study. The policies we chose to explore, such as EFA and NCLB, offered us the opportunity to examine current reform tendencies that are intended to provide access to quality education for all children, the preparation of teachers to support diverse populations, the organization of schools to accommodate these children in response to vague policy mandates, and power issues affecting the different constituencies and stakeholders. The effects of these and other policies were difficult to track because research is scant and decisions are frequently made based on ideology or political persuasion. Our purpose was to explore the critical issues that originated such policies, and to search for documented evidence regarding policy implementation and effectiveness. We investigated the factors that seemed to interfere with successful implementation, from conceptual, theoretical, and methodological perspectives. In this class we learned that there are not ready-set frameworks for policy analysis, but rather that these have to be constructed according to the issues that emerge as policies are conceptualized and implemented to fit local contexts and needs. The book pays particular attention to the contexts of policy, including the evolving conceptualization of global and local systems of governance, knowledge regimes, and policy spaces. The book is designed for faculty and doctoral students in education who are interested in understanding diverse frameworks for policy analysis, and for those in the general public who are interested in the policies we analyze here.

This book is not a synthesis of the policy analysis literature. With the exception of the section that immediately follows this section and the course syllabus included in the appendix to this chapter, the book does not provide a ...

Pengungkapan Kinerja Ekonomi, Sosial, Lingkungan Pada Financial Performance Perusahaan Manufaktur

Perusahaan telah melaksanakan kinerjanya sebagai bentuk kepedulian, melaksanakan kewajiban ekonomi, melakukan kegiatan kesejahteraan sosial masyarakat sebagai wujud kesetiakawanan sosial dalam menjaga keseimbangan eksosistem di sekeliling perusahaan. Penilaian kinerja pada perusahaan sangat penting karena menjadi salah satu alasan utama yang mendasari investor untuk membeli saham sebagai bentuk investasi pada perusahaan. Pengungkapan kinerja ekonomi, kinerja sosial, dan kinerja lingkungan mempengaruhi kinerja keuangan. Kinerja lingkungan yang paling mempengaruhi kinerja keuangan. Sedangkan, kinerja ekonomi dan sosial lebih rendah mempengaruhi kinerja keuangan perusahaan. Namun demikian, pengungkapan kinerja ekonomi yang paling mempengaruhi terhadap nilai perusahaan. Sedangkan, kinerja sosial lebih rendah mempengaruhi nilai perusahaan dan kinerja lingkungan tidak dapat mempengaruhi nilai perusahaan. Serta, kinerja keuangan yang diukur dengan menggunakan Return on Assets menunjukkan bahwa kinerja keuangan mampu memediasi pengaruh kinerja ekonomi, sosial, dan lingkungan terhadap nilai perusahaan. Buku ini mampu memberikan wacana baru bahwa kinerja ekonomi, kinerja sosial, dan kinerja lingkungan memiliki pengaruh terhadap variabel lain selain kinerja keuangan dan nilai perusahaan.

Insiden ketidakpatuhan terkait komunikasi pemasaran secara Item kinerja sosial berikutnya yang memiliki nilai 7,02% adalah insiden ketidakpatuhan terkait pemasaran. Pemasaran merupakan metode komunikasi antara perusahaan dengan ...

Internal Audit

Buku ini diharapkan dapat hadir memberi kontribusi positif dalam ilmu pengetahuan khususnya terkait dengan Internal Audit. Sistematika buku Internal Audit ini mengacu pada pendekatan konsep teoritis dan contoh penerapan. Buku ini terdiri atas 12 bab yang dibahas secara rinci, diantaranya: Konsep Dasar Internal Audit, Standar Praktik Dan Kodek Etik Internal Audit, Pengendalian Internal Dan Manajemen Risiko, Penentuan (Perencanaan) Penilaian Risiko, Perencanaan Audit, Pelaksanaan Penugasan Audit, Pekerjaan Lapangan (Field Work), Audit Program, Temuan Audit (Audit Finding), Kertas Kerja, Quality Assurance, Dan Laporan Audit.

(2019). Manajemen Risiko dan Asuransi. Tangerang Selatan: Universitas Terbuka. Suseno, Priyonggo. (2014). Manajemen Risiko dan Asuransi Syariah. Tangerang Selatan: Universitas Terbuka. Profil Penulis Medina Almunawwaroh, S.Mn., M.Ak., ...