Sebagaimana kita ketahui bahwa digitalisasi yang terjadi ternyata telah banyak mengubah cara konsumen dalam memenuhi kebutuhannya. Berbagai studi tentang konsumen telah banyak disajikan untuk memahami konsumen dan perilaku konsumen. Melalui penyajian tentang perilaku konsumen, diharapkan dapat memberikan gambaran bagi pembaca tentang bagaimana pasar, konsumen telah bergeser dari tradisional menjadi konsumen digital. Buku ini menguraikan secara sistemaitis tentang: Bab 1 Lingkungan Dan Perilaku Konsumen di Era Digital Bab 2 Motivasi Konsumen di Era Digital Bab 3 Pola Perilaku Konsumen di Era Digital Bab 4 Persepsi dan Sikap Konsumen di Era Digital Bab 5 Kepribadian, Konsep Diri, dan Gaya Hidup di Era Digital Bab 6 Merek, Citra Merek dan Ekuitas Merek Bab 7 Konsumen dalam Lingkungan Sosial dan Budaya Bab 8 Pengambilan Keputusan Pembelian Konsumen Bab 9 Kepuasan dan Loyalitas Konsumen Bab 10 Strategi Pemasaran Digital Bab 11 Etika dan Perlindungan Konsumen
ketika hal ini berkaitan dengan strategi bersaing sekalipun tetap melibatkan peran konsumen di dalamnya. Sebagai contoh keterlibatan konsumen dalam strategi bersiang, yaitu manfaat seperti apa yang dirasakan konsumen atas produk pesaing ...
dkk. adalah konsep utama dalam pemasaran memiliki hubungan siginifikan antara nilai dan tanggap konsumen dari segi kepuasan ataupun loyalitas. Dari beberapa pemaparan deinisi nilai konsuem secara umum dapat diartikan antara nilai total ...
Buku referensi ini berjudul Pengaruh Literasi Ekonomi dan Modernitas Terhadap Perilaku Konsumtif Mahasiswa. Sistematika penyusunan buku referensi ini adalah sebagai berikut: Bab I Pengaruh Literasi Ekonomi Dan Modernitas Terhadap Perilaku Konsumtif Mahasiswa Program Studi Pendidikan Ekonomi Fakultas Ekonomi Universitas Negeri Manado, Bab II Kajian Teori, Bab III memuat Metodologi Penelitian, Bab IV Fakultas Ekonomi sebagai salah satu Lembaga Pendidikan di Sulawesi Utara, Bab V tantang hasil penelitian dan pembahasan dan Bab VI memuat Kesimpulan dan saran.
Abstract : This book shows how Deming's Total Quality Management ( TQM ) theory for organizational management can be integrated with the effective - schools literature . ( 21 references ) ( LMI ) ERIC No .
This book focuses on strategic staff development in higher education, a sector in which it has been largely viewed as an operational activity with little organizational relevance. The book demonstrates how staff development needs to be based on modern theories of 'organizational learning', aligning itself with institutional and departmental needs as well as the wants and needs of individual staff. The book takes a broad definition of staff development and seeks to cover all aspects of the academic role and the interests of all staff. The traditional focus on teaching and learning is covered but not to the exclusion of other aspects or the interface between different roles. In order to achieve a strategic focus, authors are drawn from a range of backgrounds, including senior staff with strategic leadership roles. The book is, therefore, directed to a wider readership than the community of staff development professionals and designed partly to challenge the dominant discourse and established priorities of staff developers. Towards Strategic Staff Development in Higher Education seeks to combine scholarly review of relevent literature with practical strategies and suggestions for the intended readership, principally senior staff, heads of department and staff development professionals.
This integration of discrete human resource practices as part of corporate strategy first came to prominence in the US ... Guest (1992b) explicitly argued that total quality management (TQM) was inextricably linked to HRM through the ...
This proceedings contains the best contributions to the series of seminars held in Vienna (1992), Miskolc, Hungary (1993 and 1994) and Vienna (1995) and provides a valuable resource for those concerned with the teaching of fracture and fatigue. It presents a wide range of approaches relevant to course and curriculum development. It is aimed particularly at those concerned with graduate and post-graduate education.
Other challenges come from "smart" or "intelligent" materials with integrated sensors and actuators made from ... The latest phrase "total quality management (TQM)" encompasses the two major interrelated aspects: humanity and technology ...
This text sets out to challenge the traditional power basis of the policy decision makers in education. It contests that others who have an equal right to be consulted and have their opinions known have been silenced, declared irrelevant, postponed and otherwise ignored. Policies have thus been formed and implemented without even a cursory feminist critical glance. The chapters in this text illustrate how to incorporate critical and feminist lenses and thus create policies to meet the lived realities, the needs, aspirations and values of women and girls. A particular focus is the primary and secondary sectors of education.
What is missing from postsecondary education is women-centered policy analysis. This chapter provides the theoretical and methodological tools to produce policy analysis that redresses this absence. In order to provide a stage for the ...
