Sebanyak 2914 item atau buku ditemukan

Langkah Membangun Merek / Branding Bisnis

Banyak para entrepreneur maupun masyarakat yang hanya fokus pada proses bisnisnya, namun melupakan hal yang paling penting dalam dunia bisnis yaitu Pengembangan Merek / Branding Bisnis yang dijalaninya. Harapan hadirnya buku ini sebagai solusi kepada siapapun yang membutuhkan untuk membangun Merek / Branding Bisnisnya.

Banyak para entrepreneur maupun masyarakat yang hanya fokus pada proses bisnisnya, namun melupakan hal yang paling penting dalam dunia bisnis yaitu Pengembangan Merek / Branding Bisnis yang dijalaninya.

Teknik Mengelola Produk dan Merek

“Mengembangkan produk dan merek merupakan tugas yang tidak mudah dilakukan oleh seorang pemasar. Begitu banyak produk dan merek mengalami kegagalan, bahkan sebelum mencapai penetrasi pasar yang diharapkan. Oleh karenanya memahami prinsip-prinsip keduanya dengan baik sangatlah diperlukan. Buku ini membantu para pemasar agar memiliki dasar-dasar yang tepat dalam pengembangan produk dan merek. Dikemas dalam lima prinsip yang sederhana, buku ini membuat para pembaca dapat mencerna setiap langkah dengan baik. Selamat menikmati kesuksesan lewat buku ini!” —PJ. Rahmat Susanta Pengamat Marketing dan Pemimpin Redaksi Majalah Marketing “Buku yang tidak hanya memberikan konsep tetapi juga aplikasi nyata pada produk-produk FMCG. Buku ini menarik dan saya yakin sangat berguna bagi para mahasiswa dan brand/ marketing manager.” —Dian Sunardi Munaf Director CGV blitz Cinema “Buku ini mengarahkan para pelaku bisnis dibidang FMCG untuk selalu berinovasi sehingga memiliki produk dengan brand equity yang tinggi.” —dr. Gracecielia, MKK Professional Marketing - Lifebuoy (PT. Unilever) “Sebuah buku yang menyajikan pendekatan proaktif untuk produk dan merek agar menguasai benak pelanggan dan pasar serta mengarahkan kita untuk memiliki produk inovatif dengan brand equity yang lebih tinggi.” —Myrna Lavinia Utomo Executive Assistant - McKinsey & Company

“Mengembangkan produk dan merek merupakan tugas yang tidak mudah dilakukan oleh seorang pemasar.

Manajemen Merek

Buku ini dapat menjadi referensi dan bahan bacaan untuk menambah pengetahun para pembaca khususnya yang berkaitan eksistensi merek dalam pemasaran produk. Sistematika buku Pemasaran Era Kini: Pendekatan Berbasis Digital ini mengacu pada pendekatan konsep teoritis dan contoh penerapan. Buku ini terdiri atas 16 bab yang dibahas secara rinci, diantaranya: Bab 1 Pengantar dan Konsep Manajemen Merek, Bab 2 Sejarah dan perkembangan Merek, Bab 3 Pengelolaan Merek dan Brand Equity, Bab 4 Sistem Identitas Merek Produk, Bab 5 Pengembangan Identitas Merek, Bab 6 Alternatif Strategi Pengembangan Merek, Bab 7 Perspektif Komunikasi dalam Branding, Bab 8 Brand Reputation dan Brand Promise, Bab 9 Brand Attitude dan Brand Awareness, Bab 10 Brand Image dan Brand Personality, Bab 11 Brand Visibility dan Brand Integrity, Bab 12 Brand Love dan Brand Emotional, Bab 13 Brand Trust and Brand Value, Bab 14 Brand Gender dan Brand Engagement, Bab 15 Brand Performance dan Brand Loyalty, dan Bab 16 Customer-Based Brand Equity (CBBE).

Buku ini terdiri atas 16 bab yang dibahas secara rinci, diantaranya: Bab 1 Pengantar dan Konsep Manajemen Merek, Bab 2 Sejarah dan perkembangan Merek, Bab 3 Pengelolaan Merek dan Brand Equity, Bab 4 Sistem Identitas Merek Produk, Bab 5 ...

Too-Big-to-Fail in Banking

Impact of G-SIB Designation and Regulation on Relative Equity Valuations

This book provides a comprehensive summary of the latest academic research on the important topic of too-big-to-fail (TBTF) in banking. It explains TBTF from various perspectives including the range of regulatory measures proposed to counter TBTF, most notably the globally accepted regulation of global-systemically important banks (G-SIBs) and its main tool of capital surcharges. The empirical analysis quantifies the shareholder value of the G-SIB attribution by using quarterly observations from more than 750 global banks between Q2 2008 and Q3 2015. The main finding is that G-SIBs are confronted with a substantial relative valuation discount compared to non-G-SIBs. From the end of 2011 until the end of 2015, a stable discount of 0.6x–0.8x price-to-tangible common equity (P/TCE) is statistically highly significant. The results suggest that the G-SIB designation effect, which positively impacts G-SIBs’ share prices because of funding benefits from IGGs, is dominated by the regulatory G-SIB burden effect, which negatively impacts G-SIBs’ share prices because of lower profitability due to capital surcharges and other regulatory requirements placed on G-SIBs. The findings re-open the debate about whether breaking up G-SIBs would unlock shareholder value and whether G-SIBs are regulated efficiently.

11.4.1 Database Requirements This empirical study requires two types of micro data for banks: 1. Market data is necessary for share prices, i.e., for the P in the dependent variable. 2. Fundamental data, in particular balance sheet and ...

Fintech with Artificial Intelligence, Big Data, and Blockchain

This book introduces readers to recent advancements in financial technologies. The contents cover some of the state-of-the-art fields in financial technology, practice, and research associated with artificial intelligence, big data, and blockchain—all of which are transforming the nature of how products and services are designed and delivered, making less adaptable institutions fast become obsolete. The book provides the fundamental framework, research insights, and empirical evidence in the efficacy of these new technologies, employing practical and academic approaches to help professionals and academics reach innovative solutions and grow competitive strengths.

The curse of regulations is that they make banks more rigid, allowing little innovation. ... 4.1.1 Performance of AI Techniques in the Banking Industry Data envelopment analysis (DEA) is a data-oriented approach that evaluates financial ...

Big Data Analytics

5th International Conference, BDA 2017, Hyderabad, India, December 12-15, 2017, Proceedings

This book constitutes the refereed conference proceedings of the 5th International Conference on Big Data Analytics, BDA 2017, held in Hyderabad, India, in December 2017. The 21 revised full papers were carefully reviewed and selected from 80 submissions and cover topics on big data analytics, information and knowledge management, mining of massive datasets, computational modeling, data mining and analysis.

This aspect involves core banking, internet and mobile banking, e-wallets, m-wallets, Omni-channel data warehouse, Data Lake and service oriented architecture. Data. The data dimension deals with the quality of the data that is present ...

Handbook of Big Data Privacy

This handbook provides comprehensive knowledge and includes an overview of the current state-of-the-art of Big Data Privacy, with chapters written by international world leaders from academia and industry working in this field. The first part of this book offers a review of security challenges in critical infrastructure and offers methods that utilize acritical intelligence (AI) techniques to overcome those issues. It then focuses on big data security and privacy issues in relation to developments in the Industry 4.0. Internet of Things (IoT) devices are becoming a major source of security and privacy concern in big data platforms. Multiple solutions that leverage machine learning for addressing security and privacy issues in IoT environments are also discussed this handbook. The second part of this handbook is focused on privacy and security issues in different layers of big data systems. It discusses about methods for evaluating security and privacy of big data systems on network, application and physical layers. This handbook elaborates on existing methods to use data analytic and AI techniques at different layers of big data platforms to identify privacy and security attacks. The final part of this handbook is focused on analyzing cyber threats applicable to the big data environments. It offers an in-depth review of attacks applicable to big data platforms in smart grids, smart farming, FinTech, and health sectors. Multiple solutions are presented to detect, prevent and analyze cyber-attacks and assess the impact of malicious payloads to those environments. This handbook provides information for security and privacy experts in most areas of big data including; FinTech, Industry 4.0, Internet of Things, Smart Grids, Smart Farming and more. Experts working in big data, privacy, security, forensics, malware analysis, machine learning and data analysts will find this handbook useful as a reference. Researchers and advanced-level computer science students focused on computer systems, Internet of Things, Smart Grid, Smart Farming, Industry 4.0 and network analysts will also find this handbook useful as a reference.

Bank User Should change password every 3 months. Use virtual keyboard to enter password rather than keyboard to Use trusted device and avoid using public network for e banking successfully login. enlisted on the banking website avoid ...

A Cognitive Psychology of Mass Communication

In a constantly changing media landscape, A Cognitive Psychology of Mass Communication is the go-to text for any course that examines mass communication from a psychological perspective. Now in its seventh edition, the book continues its exploration of how our experiences with media affect the way we acquire and process knowledge about the world and how this knowledge influences our attitudes and behavior. Updates include end-of-chapter suggestions for further reading, new research and examples for a more global perspective, as well as an added emphasis on the power of social media in affecting our perceptions of reality and ourselves. While including real-world examples, the book also integrates psychology and communication theory along with reviews of the most up-to-date research. The text covers a diversity of media forms and issues, ranging from commonly discussed topics such as politics, sex, and violence, to lesser-studied topics, such as emotions and prosocial media. The accompanying companion website also includes resources for both instructors and students. For students: Chapter outlines and review questions Useful links For instructors: Guidelines for in-class discussions Sample syllabus Summaries Readers will be challenged to become more sensitized and to think more deeply about their own media use as they explore research on behavior and media effects. Written in an engaging, readable style, the text is appropriate for graduate or undergraduate audiences.

In a constantly changing media landscape, A Cognitive Psychology of Mass Communication is the go-to text for any course that examines mass communication from a psychological perspective.

The Social Psychology of Nonverbal Communication

The Social Psychology of Nonverbal Communication gathers together leading nonverbal communication scholars from around the world to offer insight into a range of issues within the nonverbal literature with the aim to rethink current approaches to the subject.

The Social Psychology of Nonverbal Communication gathers together leading nonverbal communication scholars from around the world to offer insight into a range of issues within the nonverbal literature with the aim to rethink current ...