This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory--the social scientific, interpretive, and critical approaches--and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider's glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.
"S for Sufi explores the beautiful way of achieving our truenature and guides true seekers towards transformation." – Azim Jamal, co-author of The Power of Giving For many, Sufism remains an exotic and little-understood subject.S for Sufi has been specifically written to lift the veil off from Sufism by providing an introductory yet comprehensive overture on the subject. Replete with popular Sufi stories, proverbs, and anecdotes, the book decodes the wisdom hidden in the literature, philosophies, doctrines, and practices of Sufism. By drawing upon the works of some of the most prominent Sufi masters, including Rumi, Ghazali, and Hallaj, the author offers compelling and fresh insights into key themes of Sufism. He breaks down all the proponents of this mystical tradition in a way that is at once inspiring, stimulating, and digestible. This book is ideal for all those who are seeking to understand the universal truths about life and higher consciousness. It also offers profound learnings on how to unlock one’s spiritual potential and break from the narrow confines of the material world. On the whole, S for Sufi is an accessible and authoritative compendium that invites you into the Sufi way of life.
'Introducing Research Methodology' gives readers the fundamental data collection and analysis skills that they need for their first project, as well as a good understanding of the research process as a whole.
'Introducing Research Methodology' gives readers the fundamental data collection and analysis skills that they need for their first project, as well as a good understanding of the research process as a whole.
A Beginner's Guide to Television News Reporting and Production
This book teaches beginning broadcast journalists the basics of researching, writing, and filming news. Topics covered include : finding news ; storytelling ; interviewing important people ; uncovering the truth ; writing all the parts of a news broadcast ; assembling a news package ; video sequencing ; camera usage ; editing ... and much more! --from back cover.
SPSS syntax is the command language used by SPSS to carry out all of its commands and functions. In this book, Jacqueline Collier introduces the use of syntax to those who have not used it before, or who are taking their first steps in using syntax. Without requiring any knowledge of programming, the text outlines: - how to become familiar with the syntax commands; - how to create and manage the SPSS journal and syntax files; - and how to use them throughout the data entry, management and analysis process. Collier covers all aspects of data management from data entry through to data analysis, including managing the errors and the error messages created by SPSS. Syntax commands are clearly explained and the value of syntax is demonstrated through examples. This book also supports the use of SPSS syntax alongside the usual button and menu-driven graphical interface (GIF) using the two methods together, in a complementary way. The book is written in such a way as to enable you to pick and choose how much you rely on one method over the other, encouraging you to use them side-by-side, with a gradual increase in use of syntax as your knowledge, skills and confidence develop. This book is ideal for all those carrying out quantitative research in the health and social sciences who can benefit from SPSS syntax's capacity to save time, reduce errors and allow a data audit trail.
In this book, Jacqueline Collier introduces the use of syntax to those who have not used it before, or who are taking their first steps in using syntax.
