Sebanyak 3453 item atau buku ditemukan

Applied Qualitative Research Design

A Total Quality Framework Approach

"This unique text provides a comprehensive framework for creating, managing, and interpreting qualitative research studies that yield valid and useful information. Examples of studies from a wide range of disciplines illustrate the strengths, limitations, and applications of the primary qualitative methods: in-depth interviews, focus group discussions, ethnography, content analysis, and case study and narrative research. Following a consistent format, chapters show students and researchers how to implement each method within a paradigm-neutral and flexible Total Quality Framework (TQF) comprising four interrelated components: Credibility, Analyzability, Transparency, and Usefulness. Unlike other texts that relegate quality issues to one or two chapters, detailed discussions of such crucial topics as construct validity, inter-researcher reliability, researcher bias, and verification strategies are featured throughout. The book also addresses applications of the TQF to the writing, review, and evaluation of qualitative research proposals and manuscripts. KEY WORDS/SUBJECT AREAS: case study, content analysis, ethnographic, ethnography, focus groups, interviews, narrative, proposal writing, qualitative research, reliability, research designs, research methods, standards, studies, the literacy, total quality framework, transparency AUDIENCE: Graduate students and instructors in education, sociology, psychology, social work, management, communications, and nursing; researchers and evaluators seeking guidance for their qualitative research work. "--

"This unique text provides a comprehensive framework for creating, managing, and interpreting qualitative research studies that yield valid and useful information.

Strategi Marketing Melalui Corporate Rebranding

pemasaran perusahaan harus dapat memberikan kepuasan kepada pelanggan dan pelanggan mempunyai pandangan yang baik terhadap perusahaan (Dharmmesta dan Handoko, 2008:3). Perusahaan yang memahami bahwa pemasaran merupakan faktor penting ...

Strategi Marketing Mix Politik dalam Pemenangan Pilkada - Suatu Pendekatan Praktik dan Akademik

Ada dua hal yang harus diperhatikan oleh kandidat politik: persepsi nilai kandidat dan positioning. Dari aspek persepsi nilai, kandidat harus memiliki keunggulan daya saing, atribut politik, kualitas figur, dan brand name; dan dari aspek positioning, kandidat mesti memiliki keunikan, ciri khas, perbedaan dengan kandidat lain, kebaruan/inovasi dalam memimpin, dan karakter dinamis dalam memimpin. Jika dua aspek itu baik, maka akan berdampak positif terhadap keputusan pemilih. Buku berjudul STRATEGI MARKETING MIX POLITIK DALAM PEMENANGAN PILKADA Suatu Pendekatan Praktik dan Akademik karya Dr. Asep Ferry Bastian, S.E., M.M. ini merupakan karya ilmu manajemen yang dikhususkan lagi dalam aspek pemasaran politik. Selain lolos uji dalam disertasi pada program doktor ilmu manajemen pascasarjana Fakultas Ekonomi dan Bisnis Universitas Brawijaya, Malang, pengalaman praktikal penulis dalam mendampingi hingga memenangkan tokoh politik, yakni: wakil walikota Tangerang (2008-2013) hingga kemudian walikota Tangerang dua periode (2013-2018 dan 2018-2023) menjadi nilai tambah bagi kebergunaan resep buku ini bagi para calon kontestan politik lainnya di Indonesia.

Buku berjudul STRATEGI MARKETING MIX POLITIK DALAM PEMENANGAN PILKADA Suatu Pendekatan Praktik dan Akademik karya Dr. Asep Ferry Bastian, S.E., M.M. ini merupakan karya ilmu manajemen yang dikhususkan lagi dalam aspek pemasaran politik.

Criminal Procedure

A Contemporary Perspective

"Provides a comprehensive introduction to the rules and principles of criminal procedure law. This text uses a case study approach with a focus on the U.S. Supreme Court to help readers develop the analytical skills necessary to understand the origins, context, and evolution of the law. With an emphasis on federal constitutional law, all cases and accompanying discussions have been updated throughout"--P. [4] of cover.

This text uses a case study approach with a focus on the U.S. Supreme Court to help readers develop the analytical skills necessary to understand the origins, context, and evolution of the law.

Introduction to Law and Criminal Justice

Introduction to Law and Criminal Justice provides undergraduate students with a comprehensive overview of the foundational legal issues in criminal justice. Written in an easy-to-understand format, it examines the history and principles of law and will prepare students for further study of the criminal justice system. By carefully explaining judicial decisions, this text offers students an excellent introduction to legal analysis and the case method of study. Key Features: -Provides a student-friendly introduction to criminal justice -Presents carefully edited judicial decisions with accompanying explanation, to offer case material that is accessible to undergraduate introductory-level students. -Includes comprehensive coverage of three areas of law relevant to criminal justice--substantive criminal law, constitutional issues evoking tensions between governmental authority and individual liberties that relate generally to criminal justice, and constitutional criminal procedure. -Every new copy is packaged with full student access to the companion website featuring a variety of interactive study tools. Instructor Resources: -PowerPoint Lecture Outlines -Instructor's Manual -Test Bank -Sample Syllabi for an Introductory-level Criminal Justice course, Criminal Law, and Criminal Procedure undergraduate courses

By carefully explaining judicial decisions, this text offers students an excellent introduction to legal analysis and the case method of study.

Strategi Pengembangan Layanan E-Banking Syariah

Perkembangan teknologi yang semakin hari semakin maju dan berkembang dengan cepat telah membawa dampak perubahan pada pola perilaku masyarakat saat ini. Masyarakat mulai beralih ke arah digitalisasi yang membuat aktivitas semakin mudah cepat dan efisien. Bagi dunia perbankan sendiri, digitalisasi merupakan suatu keharusan karena setiap nasabah mengharapkan pelayanan dengan kecepatan, kemudahan, kenyamanan dalam bertransaksi. Teknologi informasi begitu penting dalam dunia bisnis tidak terkecuali sektor perbankan. Pemanfaatan penggunaan teknologi untuk memberikan pelayanan yang lebih baik kepada para nasabahnya bank meluncurkan media layanan transaksi perbankan berbasis teknologi informasi yaitu electronic banking (e-banking). Layanan e-banking membuka kesempatan bagi nasabah untuk melakukan transaksi perbankan melalui perangkat ponsel atau Personal Data Asistent (PDA).

Perkembangan teknologi yang semakin hari semakin maju dan berkembang dengan cepat telah membawa dampak perubahan pada pola perilaku masyarakat saat ini.

Senior Citizens’ Perceptions on E-banking Services

Senior Citizens' Perceptions On E-Banking Services presents the evolution of banking, the influence of information and communication technologies on banking and its products, and the quintessential role played by computer science in fulfilling banks' marketing objective of servicing senior customers at a lower cost, reaping more profits. It also highlights the use of advanced statistics and computer science to measure, mitigate and manage various risks associated with banks' business with its customers and other banks. In addition, the book reveals the growing influence of customer relationship management and data mining in tackling various marketing-related problems and fraud detection problems in the banking industry. Over recent years there has been a lack of a comprehensive and accessible textbook that deals with the broad spectrum of banking issues. This book will be insightful for students, academicians, and banking professionals.

Over recent years there has been a lack of a comprehensive and accessible textbook that deals with the broad spectrum of banking issues. This book will be insightful for students, academicians, and banking professionals.

HUMAS & KEPROTOKOLAN

Fungsi humas dan keprotokolan bagi organisasi menjadi penting. Baik organisasi bisnis—laba, maupun organisasi pemerintahan—nonlaba memerlukan hubungan kemasayarataan yang menjembatani komunikasi organisasi kepada para pemangku kepentingan (stakeholder). Agar fungsi ini bisa berjalan baik, maka diperlukan pemahaman dan kompetensi bagi mahasiswa yang kelak menjadi bekal mereka dalam bekerja di bidang kehumasan dan keprotokolan. Dengan adanya buku ajar ini, mahasiswa diharapkan mampu memiliki pemahaman, dan kompetensi terkait humas dan keprotokolan. Buku ini berisi tigabelas bagian yang dapat dipelajari oleh mahasiswa komunikasi yang mengambil mata kuliah kehumasan.

Fungsi humas dan keprotokolan bagi organisasi menjadi penting.

Management Analysis in Public Organizations

History, Concepts, and Techniques

A comprehensive guide to help public analysts, managers, and administrators understand how management analysis can improve output, productivity, and bottom line performance.

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice.