Economic reform - the introduction of elements of the market into a planned economy - has been the central political problem for socialist states for at least three decades. This book seeks to elucidate the nature of the problem through a reconsideration of the general theoretical issues, and through a comparative analysis of the practice of economic reform in two countries - Czechoslovakia and Hungary.
This book seeks to elucidate the nature of the problem through a reconsideration of the general theoretical issues, and through a comparative analysis of the practice of economic reform in two countries - Czechoslovakia and Hungary.
Buku ini terdiri dari beberapa bahasan yang cukup lengkap, mulai dari bahasan tentang konsep dasar dan ruang lingkup Total Quality Management (TQM), manajemen penjaminan mutu, manajemen partisipatory dan team building, hingga bahasan Sertifikasi ISO 9000. Dengan bahasan yang lengkap tersebut, kehadiran buku ini diharapkan dapat menjadi salah satu rujukan dan referensi bagi pihak-pihak yang memerlukannya. Buku ini membahas: Bab 1 Konsep Dasar Dan Ruang Lingkup TQM Bab 2 Manajemen Penjaminan Mutu Produk Bab 3 Manajemen Partisipatory Dan Team Building Bab 4 Manajemen Sdm Dalam TQM Bab 5 Perencanaan Strategis Total Quality Management Bab 6 Implementasi TQM Dalam Bisnis Bab 7 Peranan Dan Kebijakan Manajemen Dalam TQM Bab 8 Peran Etika Bisnis Dalam TQM Bab 9 Peran Budaya Organisasi Dalam TQM Bab 10 Konsep Just In Time (Jit) Dan Kaizen Costing Bab 11 Customer Focus Dalam Total Quality Management Bab 12 Peluang Dan Hambatan Dalam Total Quality Management Bab 13 Sertifikasi ISO 9000
Buku ini terdiri dari beberapa bahasan yang cukup lengkap, mulai dari bahasan tentang konsep dasar dan ruang lingkup Total Quality Management (TQM), manajemen penjaminan mutu, manajemen partisipatory dan team building, hingga bahasan ...
Public Relations: Principles and Practices is a comprehensive textbook designed for under- and post-graduate degree/diploma students of mass communication, corporate communications, and public relations (PR). The core concepts of PR have been explained through numerous examples, exhibits, tables, and illustrations. Divided into five parts, the first part Fundamentals and Emergence gives an overview of PR and acquaints the readers with the emergence of PR. The second part on Process and Practice discusses in detail the PR window for developing a PR program, which includes scanning the environment, creating a communication plan/ strategy, implementing the plan, and measuring its impact. The third part on Skills focusses on key communication and negotiation skills, which are essential for PR professionals. The part on Applications discusses PR relations with several publics like customers, dealers, vendors, employees, investors, and media; and key issues like corporate social responsibility, community relations, event management, crisis management, government PR, lobbying, and institutional advertising. The section also deals with corporate image, corporate identity, house journals, and PR ethics. The final part on Support Service elaborates on the role and structure of PR agencies. Students of media studies aspiring to be public relations professionals will find this book highly useful for its in-depth coverage of the key PR concepts. The book will also serve as a handy tool for practicing PR professionals.
Students of media studies aspiring to be public relations professionals will find this book highly useful for its in-depth coverage of the key PR concepts. The book will also serve as a handy tool for practicing PR professionals.
