| 014979 |
Tersedia di Library of UI BBC
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| 014698 |
Tersedia di Library of UI BBC
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| 013060 |
Tersedia di Library of UI BBC
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Public Relations: Principles and Practices is a comprehensive textbook designed for under- and post-graduate degree/diploma students of mass communication, corporate communications, and public relations (PR). The core concepts of PR have been explained through numerous examples, exhibits, tables, and illustrations. Divided into five parts, the first part Fundamentals and Emergence gives an overview of PR and acquaints the readers with the emergence of PR. The second part on Process and Practice discusses in detail the PR window for developing a PR program, which includes scanning the environment, creating a communication plan/ strategy, implementing the plan, and measuring its impact. The third part on Skills focusses on key communication and negotiation skills, which are essential for PR professionals. The part on Applications discusses PR relations with several publics like customers, dealers, vendors, employees, investors, and media; and key issues like corporate social responsibility, community relations, event management, crisis management, government PR, lobbying, and institutional advertising. The section also deals with corporate image, corporate identity, house journals, and PR ethics. The final part on Support Service elaborates on the role and structure of PR agencies. Students of media studies aspiring to be public relations professionals will find this book highly useful for its in-depth coverage of the key PR concepts. The book will also serve as a handy tool for practicing PR professionals.
Students of media studies aspiring to be public relations professionals will find this book highly useful for its in-depth coverage of the key PR concepts. The book will also serve as a handy tool for practicing PR professionals.
In Kyrgyz religious life , certain practices are widely shared : for instance , the words of prayers and ways of acting during prayers , or ways of giving respect and gifts to ancestors through actions , prayers , food , sacrifices , or ...
Gain a thorough understanding of the key concepts of HRM with this introductory textbook, which gives a comprehensive background for those without practical industry experience.
Gain a thorough understanding of the key concepts of HRM with this introductory textbook, which gives a comprehensive background for those without practical industry experience.
A History of the Muslim World to 1750 traces the development of Islamic civilization from the career of the Prophet Muhammad to the mid-eighteenth century. Encompassing a wide range of significant events within the period, its coverage includes the creation of the Dar al-Islam (the territory ruled by Muslims), the fragmentation of society into various religious and political groups including the Shi'ites and Sunnis, the series of catastrophes in the twelfth and thirteenth centuries that threatened to destroy the civilization, and the rise of the Ottoman, Safavid, and Mughal empires. Including the latest research from the last ten years, this second edition has been updated and expanded to cover the fifteenth to eighteenth centuries. Fully refreshed and containing over sixty images to highlight the key visual aspects, this book offers students a balanced coverage of the Muslim world from the Iberian Peninsula to South Asia, and detailed accounts of all cultures. The use of maps, primary sources, timelines, and a glossary further illuminates the fascinating yet complex world of the pre-modern Middle East. Covering art, architecture, religious institutions, theological beliefs, popular religious practice, political institutions, cuisine, and much more, A History of the Muslim World to 1750 is the perfect introduction for all students of the history of Islamic civilization and the Middle East.
Fully refreshed and containing over sixty images to highlight the key visual aspects, this book offers students a balanced coverage of the Muslim world from the Iberian Peninsula to South Asia, and detailed accounts of all cultures.
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
| 008328 |
Tersedia di Library of UI BBC
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The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers.
