This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electronic commerce
This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services.
This paper examines key considerations around central bank digital currency (CBDC) for use by the general public, based on a comprehensive review of recent research, central bank experiments, and ongoing discussions among stakeholders. It looks at the reasons why central banks are exploring retail CBDC issuance, policy and design considerations; legal, governance and regulatory perspectives; plus cybersecurity and other risk considerations. This paper makes a contribution to the CBDC literature by suggesting a structured framework to organize discussions on whether or not to issue CBDC, with an operational focus and a project management perspective.
“Wholesale Digital Tokens,” Committee on Payments and Market Infrastructures, Basel: Bank for International Settlements. ----. 2020. "Payment Aspects of Financial Inclusion in the Fintech Era,” Committee on Payments ...
With social and digital media reshaping the way business is conducted, and the number of companies embracing the new social medium, this book revisits CSR practices from a digital perspective. The volume explores the impact and influence of the new 'social' on responsibility and its feasibility, measurability and success in a boundary-less world.
European Commission. (2011). ... Retrieved from http://ec.europa.eu/enterprise/newsroom/cf/_getdocument.cfm?doc_id=7010. ... Concepts and definitions of CSR and corporate sustainability: Between agency and communion.
-- Focuses exclusively on the integration of ATM and Ethernet technologies. -- First networking book from Adaptec Press, a cutting-edge Silicon Valley giant ($800M annual sales).
-- Focuses exclusively on the integration of ATM and Ethernet technologies. -- First networking book from Adaptec Press, a cutting-edge Silicon Valley giant ($800M annual sales).
"David Ginsburg's book covers ATM technology and services from an implementor's point of view. It explores ATM, not as a standalone technology, but as a part of a total internetwork. The focus is on the practical aspects of ATM: how to deploy ATM in support of data, voice, and video traffic as part of a total enterprise, and the various methods of supporting applications and services across the ATM network.
In the past two years, ATM has been adopted by many Fortune 500 companies and most telecommunication carriers. The current challenge for network managers and administrators is to deploy ATM efficiently and effectively in a corporate setting. Through abundant examples and illustrated step-by-step guidance, "Hands-On ATM" reveals how to implement and operate an ATM network to best advantage.
Solve all your networking problems and improve overall performance using this detailed guide to ATM and IP technologies. You’ll get full coverage of circuits, multiplexing, switching, frame relay, bridging, routing, signaling, and much more. This practical guide also covers ATM hardware, software, and high-layer protocols.
This practical guide also covers ATM hardware, software, and high-layer protocols. High-speed networking--explained Tap into the power of ATM and MPLS technology with this definitive guide.
The bestselling first edition of this title sold more than 20,000 copies. The new Signature Edition is updated and expanded to provide the latest information on ATM in the enterprise and its application on the Internet, LANs and WANs, and in multimedia services and real-time support.
