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Motion Leadership

The Skinny on Becoming Change Savvy

Cycling from practice to theory and back again, this concise book provides the skinny on motion leadership, or how to “move” individuals, institutions, and whole systems forward.

Cycling from practice to theory and back again, this concise book provides the skinny on motion leadership, or how to “move” individuals, institutions, and whole systems forward.

Personality Marketing

Targeting, Creativity and Performance Basics for Traditional, Owned, and Social Media Plus Video Sites and Personal Contacts

This primer covers marketing elements and media strategies, plus communication and performance techniques. These can be used with traditional and social media, websites, videos, and personal selling. The book is a foundational text and reference for businesspeople, broadcasters, webcasters, agencies and other content creators on the fundamentals of writing copy, producing ads, and preparing for any contacts that are designed to entertain, teach or persuade others. It addresses the use of traditional media, the web, and mobile devices as promotional vehicles and also covers the principles of good video and audio for content marketing, training, and advertising. The book begins with the elements of the marketing mix from conception to consumption. It then explores how creative communication can help with competition against those with larger budgets, by planning and then transferring the right ideas, images and feelings to targeted individuals. The text looks at general human motivations plus consumer behavior, and outlines creative techniques including the use of visualization, wit and humor. The book concludes with vocal techniques, the subtext, and characterization methods for performing as personalities and marketers, and for training personnel throughout the company to project the right qualities in all of their contacts.

The book concludes with vocal techniques, the subtext, and characterization methods for performing as personalities and marketers, and for training personnel throughout the company to project the right qualities in all of their contacts.

The News Media

What Everyone Needs to Know

The business of journalism has an extensive, storied, and often romanticized history. Newspaper reporting has long shaped the way that we see the world, played key roles in exposing scandals, and has even been alleged to influence international policy. The past several years have seen the newspaper industry in a state of crisis, with Twitter and Facebook ushering in the rise of citizen journalism and a deprofessionalization of the industry, plummeting readership and revenue, and municipal and regional papers shuttering or being absorbed into corporate behemoths. Now billionaires, most with no journalism experience but lots of power and strong views, are stepping in to purchase newspapers, both large and small. This addition to the What Everyone Needs to Know(r) series looks at the past, present and future of journalism, considering how the development of the industry has shaped the present and how we can expect the future to roll out. It addresses a wide range of questions, from whether objectivity was only a conceit of late twentieth century reporting, largely behind us now; how digital technology has disrupted journalism; whether newspapers are already dead to the role of non-profit journalism; the meaning of "transparency" in reporting; the way that private interests and governments have created their own advocacy journalism; whether social media is changing journalism; the new social rules of old media outlets; how franchised media is addressing the problem of disappearing local papers; and the rise of citizen journalism and hacker journalism. It will even look at the ways in which new technologies potentially threaten to replace journalists.

The business of journalism has an extensive, storied, and often romanticized history.

My Social Media for Seniors

Learn how to get the most out of social media! We've identified the essential skills you need to stay connected with the people you care about; reconnect with old friends and classmates; and share your life with loved ones near and far. Our crystal-clear instructions respect your smarts but never assume you're an expert. Big, colorful photos on nearly every page make this book incredibly easy to read and use! Learn the pros and cons of social media and how to use it safely Find out what to share--and what not to share--on social media Distinguish between fake news and real news online Use social media to find friends, family, schoolmates, and co-workers Keep in touch with friends and family on Facebook(R) Save and share interesting images on Pinterest(TM) Connect with people and businesses on LinkedIn(R) Tweet and retweet on Twitter(TM) Share photos on Instagram(TM) Use Skype to participate in video chats with friends and family members Step-by-step instructions for the tasks you care about most Large, full-color, close-up photos show you exactly what to do Common-sense help whenever you run into problems Tips and notes to help you along the way

Big, colorful photos on nearly every page make this book incredibly easy to read and use!"-- This third edition recognizes and is updated to cover several evolving trends in how people (especially seniors) use social media.

Sosialisme

Sebuah Pengantar Singkat

Karakteristik sosialisme yang paling mendasar adalah komitmennya untuk menciptakan masyarakat yang egaliter. Saat ini, sebagian besar orang beranggapan bahwa sosialisme adalah ideologi yang usang. Dalam pengantar singkat ini, Michael Newman berupaya menempatkan gagasan sosialisme dalam konteks modern untuk para pembaca masa kini. Newman menjelaskan ide-ide sosialis dalam kerangka evolusi historisnya, dari Revolusi Prancis hingga saat ini, dan menelaah upaya-upaya praktis untuk menerapkan sosialisme. Bukan hanya sejarah ide sosialis, buku ini menyajikan pendekatan yang berbeda yang melihat praktik serta teori yang berpusat pada perbedaan antara komunisme dan sosial demokrasi. Hubungan antara sosialisme dan gagasan demokrasi, kebebasan, dan kesetaraan juga dibahas. Newman mengajukan persoalan yang sepenuhnya baru dengan mengaitkannya dengan bentuk sosialisme kontemporer. Sementara fokus buku ini adalah Eropa dan Uni Soviet, buku ini diatur dalam konteks geografis yang lebih luas. Pendekatan baru Newman terhadap persoalan tentang sosialisme memungkinkan pembaca untuk mengevaluasi kembali sosialisme.

Saat ini, sebagian besar orang beranggapan bahwa sosialisme adalah ideologi yang usang. Dalam pengantar singkat ini, Michael Newman berupaya menempatkan gagasan sosialisme dalam konteks modern untuk para pembaca masa kini.