Sebanyak 607 item atau buku ditemukan

Visual Public Relations

Strategic Communication Beyond Text

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.

This book brings together a broad, diverse range of radical approaches to PR focussing on the increasingly vital role that visual, sensory and physical elements play in shaping communication.

Social Media and Public Relations

Fake Friends and Powerful Publics

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners--the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies. Winner of the 2016 NCA PRIDE Award for best book

The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping the core concepts and activities of public relations.

Understanding Teacher Education

Case Studies in the Professional Development of Beginning Teachers

This text reports a study of 20 student primary teachers, 10 on a conventional PGCE course and 10 on a school-based articled teacher training course. documenting their learning experiences over a two year period, the authors explore the factors that facilitate or impede the students' learning as teachers. In drawing upon these case studies together with existing theoretical models of professional development, the authors distinguish several key characteristics of learning to teach and discuss the implications of these for the design of effective school- based teacher education courses.

This text reports a study of 20 student primary teachers, 10 on a conventional PGCE course and 10 on a school-based articled teacher training course. documenting their learning experiences over a two year period, the authors explore the ...

Reform, Inclusion and Teacher Education

Towards a new era of special education in the Asia-Pacific Region

This ground-breaking book considers current perspectives on special education reform in the Asia-Pacific region. It has a major focus on a new era of special education, and how this relates to education reform towards inclusive education. With major changes being proposed under current educational reform and confusion as to how to instigate these measures, this book provides ways to better prepare teachers. It is helpfully divided into three different sections of education reform: "Education Reform in the Asia-Pacific region" reviews broad trends and issues in special education across the region, including Taiwan, Korea, Australia, India, China and Hong Kong. "Preparing Teachers to work in Inclusive Classrooms" focuses on curricula and pedagogical practices for teacher education. This section considers different approaches to preparing teachers such as cross-categorical, collaborative, innovations, and the impact of teachers’ attitudes, perceptions and concerns on inclusion. "Effective Special & Inclusive Practices" draws upon evidence–based research to provide best practice models to assist in developing inclusive school communities. Each section addresses a list of objectives and questions; suggests best practice pedagogy; and concludes with a support section with useful websites and suggested professional development activities. This book will interest teachers, teacher educators, university lecturers in education and post graduate students.

This ground-breaking book considers current perspectives on special education reform in the Asia-Pacific region. It has a major focus on a new era of special education, and how this relates to education reform towards inclusive education.

High Quality Teaching and Learning

Changing Policies and Practices

Teachers are the most important single element of the education system but what does it take to create high quality teachers in today’s world? Around the world, countries are struggling to understand how to change their schools to meet global demands. International comparisons have shown that schools in Finland lead the league tables, but why is this, what new policies and practices in teacher education have they developed and how do they support the changes? A number of European and Asian countries also top the list when it comes to providing high quality teacher education, but there is little information about what and how they are doing the work and how they have made changes. The leading international contributors to this book describe the systemic policies and practices of teacher education in eight high-achieving countries and how they are dealing with teacher quality, equity, and the changing global society. Among the countries that are doing well – Finland, Singapore, the Netherlands, the UK, Hong Kong, Canada, Australia and the USA – there is an interesting diversity of policies and practices that support their changes in education, including: emphasis on the preparation, induction, support and assessment of new teachers focus on teacher retention, teachers’ professional knowledge and continuing professional development curriculum change and critical policies. In addition the chapters highlight the local cultural imperatives that influence and shape the preparation of quality teachers and make change both possible and problematic. Teacher Education Around the World examines what can be learned from the different countries, what policies and practices seem transferable; and which seem embedded in the particulars of the culture of the country. It describe themes that cut across all the countries, documenting not only what they are, but how the countries go about supporting and sustaining changes in teacher education. This book will prove itself an absolute essential for all those involved in teacher education, teaching and educational policy.

This book will prove itself an absolute essential for all those involved in teacher education, teaching and educational policy.

Online Education

Foundations, Planning, and Pedagogy

Online Educationis a comprehensive exploration of blended and fully online teaching platforms, addressing history, theory, research, planning, and practice. As colleges, universities, and schools around the world adopt large-scale technologies and traditional class models shift into seamless, digitally interactive environments, critical insights are needed into the implications for administration and pedagogy. Written by a major contributor to the field, this book contextualizes online education in the past and present before analyzing its fundamental changes to instruction, program integration, social interaction, content construction, networked media, policy, and more. A provocative concluding chapter speculates on the future of education as the sector becomes increasingly dependent on learning technologies.

Written by a major contributor to the field, this book contextualizes online education in the past and present before analyzing its fundamental changes to instruction, program integration, social interaction, content construction, networked ...

Planning For Higher Education

Background And Application

This book focuses on some of the last decade's more significant writing about developments in higher education planning, organizing the wide-ranging commentaries and studies to show the administrator, the faculty member and the informed layman what the current status of higher education appears to be.

Another approach to assisting students to meet expenses emerged early in 1971, the so-called deferred tuition plan. The Ford Foundation announced that it would support for a limited trial run a plan that would enable students to meet ...

Strategic Planning for Private Higher Education

With Strategic Planning for Private Higher Education you will improve your effectiveness in strategic planning to ensure the growth, success, and viability of your institution. The book’s emphasis on tested techniques and the examples from the authors’experiences in leading several private educational organizations give you the practical insight you need to learn how to benefit from strategic planning. The entire strategic planning process is covered--from vision casting to evaluation--for all types of private educational institutions, including colleges, universities, seminaries, graduate schools in education and business, and even K-12 academies. Strategic Planning for Private Higher Education will inspire you to make planning happen in a manner that will change the future and make a difference in the life of your institution. You’ll see the strategic planning process from a senior administrator’s perspective in real-time, with the idea of empowering all participating stakeholders for input and ownership of the process. This book shows education administrators, faculty, and students how to: develop a vision that is understood, shared, and acted upon create a mission that adequately communicates “who we are,” to be used in guiding every decision of the institution meet accreditation requirements of institutional effectiveness scan and analyze the external environment for changes that create either opportunities or threats to the institution establish and implement strategy, tactics, and action plans evaluate and control the strategic planning process assess the cultural and internal situation The book’s end-of-chapter questions provide projects and assignments that reinforce the text materials. Also included are sample strategic plans for departments, schools, and colleges illustrating how to apply textual concepts and principles. Yet another valuable feature of Strategic Planning for Private Higher Education is its presentation of a “master” case study illustrating a number of key points, including: interaction between a college president and board of trustees, the use of a strategic planning task force to collect primary data and to expand participation, rewriting the mission statement of the college, and an illustration of a strategic planning calendar in relation to the budgeting calendar.

Strategic planning can become a means of renewal in the life of an organization if the following five significant points (McKinnon, 1994) about planning are remembered: 1. A unifiedmission canbeachieved only whenall segments of the ...

Strategic Planning in Higher Education

Implementing New Roles for the Academic Library

In this refreshing new volume, strategic planning of budget management is looked at with a broad, positive perspective. Whether because of cuts in funding, enrollment decline, or academic cutbacks, the necessity for strategic planning in a university comes out of unfavorable circumstances. The chapters cover the planning process from start to finish, with an emphasis on a final goal of bringing the library’s status from one of an economic competitor to a deserving equal in the eyes of the academic community. The development of programs and long--term goals for various programs with realistic results in mind are stressed in this timely book. Strategic planning can be an effective managing tool in the midst of uncertainty and constant change. Cooperation, collaboration, and communication are all essentials for reaching this goal, and the authors of the 13 chapters describe in detail past instances in which these were successful. Readers will find that several major themes tie the diverse chapters of this book together, such as becoming successful in applying for limited institutional resources; giving the library’s goals a more prominent position among the members of the campus administration; and using the planning exercise to help the members of the academic community better understand the administrative decision-making process. Written by college and university presidents, campus planners, and librarians, this book clearly outlines the methods and benefits of strategic planning and provides an encouraging picture of what can be achieved when the process is used.

chancellor issued the call for plans and distributed a Planning Handbook that included the “University Long-Range Goals,” mission statement, institutional trends data, and a description of the planning and budgeting processes.

Institutional Research and Planning in Higher Education

Global Contexts and Themes

Globalization, demographic shifts, increase in student enrollments, rapid technological transformation, and market-driven environments are altering the way higher education operates today. Institutional Research and Planning in Higher Education explores the impact of these changes on decision support and the nature of institutional research in higher education. Bringing together a diverse set of global contributors, this volume covers contemporary thinking on the practices of academic planning and its impact on key issues such as access, institutional accountability, quality assurance, educational policy priorities, and the development of higher education data systems.

In response to these and other trends and developments, strategic planning is on the rise. Strategic planning can take a variety of forms, and for current purposes, we affirm the conception advanced by Crisp (1991, p.