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Public Relations and Communication Management

Current Trends and Emerging Topics

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig.

A Political Economy Of The Middle East

Second Edition

This integrated, analytic text presents a comprehensive analysis of the transformation of the political economy of the entire contemporary Middle East region over the past several decades. As did the first edition, this new edition, extensively rewritten and revised, stresses how different development strategies have contributed to the creation of powerful interests that now often block needed change. The book also retains its focus on the interaction of economic development processes, state systems, and social actors. The revisions not only include much new data and evidence but also take into account emerging issues, such as youth unemployment, impending water shortages, the experience with structural adjustment, pressures for democratization, and the rise of political Islam. The authors also give special attention to the impact of such recent international events as the collapse of the oil boom, the end of the Cold War, and Operation Desert Storm.

This integrated, analytic text presents a comprehensive analysis of the transformation of the political economy of the entire contemporary Middle East region over the past several decades.

Pemasaran Pariwisata Internasional

Sebuah Pendekatan Strategis

Pariwisata yang pada dasarnya ada “people to people business merupakan industri jasa yang padat karya. Oleh karena itu, masalah sumber daya manusia sangat menentukan suksesnya sebuah industri pariwisata. Di samping usaha perhotelan, buku ini juga membahas pemasaran strategis biro perjalanan dan agen perjalanan dalam hubungan globalisasi dan implikasi dari perkembangan teknologi informasi, sistem distribusi global, dan sistem pemesanan langsung dengan komputer. Biro perjalanan dan agen perjalanan yang pada dasarnya adalah jasa perantara, akan sangat terpengaruh eksistensinya. Untuk itu, kemampuan untuk mengadakan antisipasi dan penyesuaian sebagai bagian dari langkah pemasaran pariwisata internasional yang strategis, akan menentukan peran biro perjalanan dan agen perjalanan di masa mendatang.

Pariwisata yang pada dasarnya ada “people to people business merupakan industri jasa yang padat karya. Oleh karena itu, masalah sumber daya manusia sangat menentukan suksesnya sebuah industri pariwisata.

Foundation for Broadband Networks

Explains how ATM fits into WANs and LANs with chapters on architecture, switching elements, and traffic management. The second edition covers new ATM enhancements, including MPOA, LAN emulation, frame-based ATM, layer 3 switching, and wireless ATM. Intended for systems engineers. Annotation copyrighted by Book News, Inc., Portland, OR.

The second edition covers new ATM enhancements, including MPOA, LAN emulation, frame-based ATM, layer 3 switching, and wireless ATM. Intended for systems engineers. Annotation copyrighted by Book News, Inc., Portland, OR.

New Edition Big Book Bahasa Indonesia SMP Kelas VII, VIII & IX

New Edition Big Book Bahasa Indonesia SMP/MTs Kelas VII, VIII, & IX hadir sebagai solusi bagi siswa SMP dan MTs yang ingin memahami bahasa Indonesia secara mendalam dan menyeluruh. Siswa akan mendapatkan: • Kumpulan Ringkasan Materi Lengkap disusun secara jelas dan mendalam dari materi yang diajarkan di kelas VII, VIII, & IX untuk memudahkan siswa dalam mempelajari materi yang ada. Materi yang disajikan sesuai dengan kehidupan sehari-hari dalam berbahasa. • Ratusan Soal dan Pembahasan dibahas sesuai materi yang disampaikan sehingga memberikan gambaran bagi siswa tentang soal-soal yang diberikan pada setiap babnya. • Ratusan Soal Latihan dibuat berdasarkan soal-soal yang sering muncul dalam ujian untuk melatih siswa dalam memahami materi yang telah diberikan dalam setiap bab. • Paket Soal Evaluasi merupakan kumpulan soal-soal dari setiap bab yang dikumpulkan di bagian akhir buku sebagai evaluasi akhir terhadap pemahaman siswa. Dengan keunggulan-keunggulan tersebut, siswa dapat memahami bahasa Indonesia sehingga memudahkan siswa menjalani ulangan harian, ujian tengah semester, ujian akhir semester, ujian sekolah berstandar nasional, dan ujian nasional. Buku persembahan Penerbit Cmedia

New Edition Big Book Bahasa Indonesia SMP/MTs Kelas VII, VIII, & IX hadir sebagai solusi bagi siswa SMP dan MTs yang ingin memahami bahasa Indonesia secara mendalam dan menyeluruh.

Handbook of Islamic Banking

The Handbook of Islamic Banking comprises 25 studies by leading international experts on Islamic banking and finance specially commissioned to analyse the various debates and the current state of play in the field. From its origins thirty years ago, Islamic banking has expanded rapidly to become a distinctive and fast growing segment of the international banking and capital markets. Despite this expansion, Islamic banking still remains poorly understood in many parts of the Muslim world and continues to be a mystery in much of the West. This comprehensive Handbook provides a succinct analysis of the workings of Islamic banking and finance, accessible to a wide range of readers. At the same time, it seeks to bring the current research agenda and the main issues on Islamic banking before a wider audience. Islamic banking offers, as an alternative to conventional interest-based financing methods, a wide variety of financial instruments and investment vehicles based on profit-and-loss sharing arrangements. These are all explored in detail along with other subjects such as governance and risk management, securities and investment, structured financing, accounting and regulation, economic development and globalization. M. Kabir Hassan, Mervyn Lewis and the other contributors have created an authoritative and original reference work, which will contribute to a wider understanding of Islamic banking as well as provoking further discussion and research. It will be invaluable to all scholars, researchers and policymakers with an interest in this subject.

Each of these segments requires different marketing strategies , and a certain percentage of annual revenue should be set ... financial institutions employ classical marketing tools encompassing the four Ps of marketing - mix ( product ...

International Studies

An Interdisciplinary Approach to Global Issues

This core text is the first to provide a much-needed interdisciplinary approach to international studies. Emphasizing the interconnected nature of history, geography, anthropology, economics, and political science, International Studies details the methodologies and subject matter of each discipline then applies these discipline lenses to seven regions: Europe; East Asia and the Pacific; South and Central Asia; sub-Saharan Africa; the Middle East and North Africa; Latin America; and North America. This disciplinary and regional combination provides an indispensable, cohesive framework for understanding global issues. The fully updated fourth edition includes four new global issues chapters: The Refugee Crisis in Europe; The Syrian Civil War and the Rise of the Islamic State; Global Climate Change; and The Globalization of Modern Sports.

This core text is the first to provide a much-needed interdisciplinary approach to international studies.