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Excellent Public Relations and Effective Organizations

A Study of Communication Management in Three Countries

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the value of relationships? *How do relationships affect reputation? *What does it mean to practice communication strategically? *How can we measure and evaluate the effects of public relations programs? *Should communication programs be integrated? *How does the new female majority in the profession affect communication Excellence? This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation.

Practical Oracle E-Business Suite

An Implementation and Management Guide

Learn to build and implement a robust Oracle E-Business Suite system using the new release, EBS 12.2. This hands-on, real-world guide explains the rationale for using an Oracle E-Business Suite environment in a business enterprise and covers the major technology stack changes from EBS version 11i through R12.2. You will learn to build up an EBS environment from a simple single-node installation to a complex multi-node high available setup. Practical Oracle E-Business Suite focuses on release R12.2, but key areas in R12.1 are also covered wherever necessary. Detailed instructions are provided for the installation of EBS R12.2 in single and multi-node configurations, the logic and methodology used in EBS patching, and cloning of EBS single-node and complex multi-node environments configured with RAC. This book also provides information on FMW used in EBS 12.2, as well as performance tuning and EBS 12.2 on engineered system implementations. What You Will Learn:/bbr/pdivp/pulliUnderstand Oracle EBS software and the underlying technology stack componentsbr/liliInstall/configure Oracle E-Business Suite R12.2 in simple and HA complex setupsbr/liliManage Oracle EBS 12.2br/liliUse online patching (adop) for Installation of Oracle EBS patchesbr/liliClone an EBS environment in simple and complex configurationsbr/liliPerform and tune Oracle EBS in all layers (Application/DB/OS/NW)br/liliSecure E-Business Suite R12.2br/li/ul/divbrbWho This Book Is For:/bp/pp/pp/pp/pp/pp/p Developers, data architects, and data scientists looking to integrate the most successful big data open stack architecture and how to choose the correct technology in every layer

This book also provides information on FMW used in EBS 12.2, as well as performance tuning and EBS 12.2 on engineered system implementations.