Strategic Public Relations Management
Planning and Managing Effective Communication Programs
Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.
- ISBN 13 : 1135603634
- ISBN 10 : 9781135603632
- Judul : Strategic Public Relations Management
- Sub Judul : Planning and Managing Effective Communication Programs
- Pengarang : Erica Weintraub Austin, Bruce E. Pinkleton,
- Kategori : Business & Economics
- Penerbit : Routledge
- Bahasa : en
- Tahun : 2006
- Halaman : 428
- Google Book : http://books.google.co.id/books?id=vvyPAgAAQBAJ&dq=intitle:Public+Relation+Management/+Public+Relation+Management&hl=&source=gbs_api
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Ketersediaan :
This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.