The Basics of Professional Networked Media and File-based Workflows
Audio/Video (AV) systems and Information Technology (IT) have collided. IT is being leveraged to create compelling networked media and file-based workflows. Video Systems in an IT Environment has helped thousands of professionals in broadcast, post and other media disciplines to understand the key aspects the AV/IT "tapeless convergence. World-renowned educator and speaker Al Kovalick adds his conversational and witty style to this text making the book an enjoyable learning experience. Now in its second edition, this book includes: basics of networked media, storage systems for AV, MXF and other file formats, Web services and SOA, software platforms, 14 methods for high availability design, element management, security, AV technology, transition issues, real-world case studies and much more. Each chapter weaves together IT and AV techniques providing the reader with actionable information on the issues, best practices, processes and principles of seamless AV/IT systems integration.
Antologi Esei Komunikasi: Teori, Isu dan Amalan adalah kompilasi artikel yang membincangkan teori dan isu-isu serta amalan komunikasi dalam konteks Malaysia sebagai kajian kes, malah mengaplikasikan kepelbagaian perspektif dalam topik perbincangan. Secara spesifik, buku ini diterbitkan supaya boleh digunakan sebagai bahan bacaan asas dan rujukan untuk penuntut dan penyelidik dalam bidang media dan komunikasi serta bidang yang berkaitan dengannya. Secara am, ia bertujuan menyediakan bahan bacaan kepada masyarakat awam yang berminat dalam bidang komunikasi dan media untuk mendapatkan maklumat, pengetahuan dan kesedaran teoretis yang menghubungkaitkan komunikasi, media dan masyarakat. Buku ini membincangkan kepelbagaian perspektif dan teori yang wujud dalam bidang komunikasi dengan memberikan tinjauan menyeluruh terhadap kumpulan teori yang dihujahkan selama ini sebagai teori komunikasi. Artikel dalam buku ini juga menekankan kewujudan perspektif dan teori yang berbeza berasaskan kepada ideologi dan falsafah yang tertentu, manakala isu-isu tentang komunikasi dan media yang penting telah dikupas dengan teliti. Amalan yang melingkungi bidang-bidang komunikasi dan media juga dikupas bagi menterjemahkan teori ke dalam bentuk praktis serta amalan.
Chicago: University of Chicago Press. ... “Media Globalization and its effect upon international communities: Seeking a communication theory perspective”. ... Setting the Agenda: The Mass Media and Public Opinion. Cambridge: Polity.
Readings on Media, Public Opinion, and Policymaking
The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.
This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public ...
Agenda-Setting asks who sets the agenda that brings social problems into the public arena, on to the policy agenda and, finally, to a change of policy. It provides important practical and theoretical insight into the agenda-setting process.
Agenda-Setting asks who sets the agenda that brings social problems into the public arena, on to the policy agenda and, finally, to a change of policy. It provides important practical and theoretical insight into the agenda-setting process.
Exploring the intellectual Frontiers in Agenda-setting theory
Exciting intellectual frontiers are open for exploration as agenda-setting theory moves beyond its 25th anniversary. This volume offers an intriguing set of maps to guide this exploration over the near future. It is intended for those who are already reasonably well read in the research literature that has accumulated since the publication of McCombs and Shaw's original 1972 Public Opinion Quarterly article. This piece of literature documented the influence of the news media agenda on the public agenda in a wide variety of geographic and social settings, elaborated the characteristics of audiences and media that enhance or diminish those agenda-setting effects, and cataloged those exogenous factors explaining who sets the media's agenda. In the current volume, a provocative set of maps for explicating new levels of agenda-setting theory have been sketched by a new generation of young scholars, launching an enterprise that has significant implications for theoretical research and for the day-to-day role of mass communication in democratic societies. At the first level of agenda setting are agendas of objects--the traditional domain of agenda setting research--represented by an accumulation of hundreds of studies over the past quarter century. At the second level of agenda setting are agendas of attributes--one of the new theoretical frontiers whose aspects are discussed in detail in the opening chapters. Other chapters offer maps of yet other theoretical frontiers, including political advertising agendas and their impact on behavior, the framing of various agendas in the mass media and the differential impact of print and TV, the theoretical role of individual differences in the agenda-setting influence of the news media on the public agenda, methodological advances for determining cause and effect roles in agenda-setting, and the application of agenda-setting theory to historical analysis. This volume is an invitation to others to become active members of the invisible college of agenda-setting scholarship. As such, the goals of this book are threefold: * to introduce a broad set of ideas about agenda-setting; * to enrich the exploration of these ideas by enhancing scholarly dialogue among the members of this invisible college; and * to enhance the discussion of agenda-setting research in seminars and research groups around the world. Agenda-setting has remained a vital and productive area of communication research over a quarter century because it has continued to introduce new research questions into the marketplace of ideas and to integrate this work with other theoretical concepts and perspectives about journalism and mass communication. Understanding the dynamics of agenda- setting is central to understanding the dynamics of contemporary democracy. This book's set of theoretical essays, grounded in the accumulated literature of agenda- setting theory and in the creative insights of young scholars, will help lead the way toward that understanding.
Exciting intellectual frontiers are open for exploration as agenda-setting theory moves beyond its 25th anniversary. This volume offers an intriguing set of maps to guide this exploration over the near future.
This volume explores agenda-setting theory in light of changes in the media environment in the 21st century. In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide. Agenda Setting in a 2.0 World features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public affairs, and a centripetal trend further explicating agenda-setting’s core concepts.
This book will appeal to media and communication and public opinion researchers. It is a corpus-based study of the agenda-setting and framing effects of the print media on public opinion, and examines US and UK newspapers’ use of reporting strategies to shape their readers’ attitude towards the Second Gulf War. These strategies consist of four analytic tools, namely discourse presentation categories, discourse presentation sub-categories, subjectivity markers and reporting signals (mainly verbs). This investigation reveals that the choice of reporting strategies is not only ideologically-driven, but is also highly determined by other parameters such as country, style, and genre.
A Beginner's Guide to Television News Reporting and Production
This book teaches beginning broadcast journalists the basics of researching, writing, and filming news. Topics covered include : finding news ; storytelling ; interviewing important people ; uncovering the truth ; writing all the parts of a news broadcast ; assembling a news package ; video sequencing ; camera usage ; editing ... and much more! --from back cover.
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers.
