Buku digital ini berjudul "Penelitian Agenda-Setting (Isu, Atribut, dan Pengaruh)", merupakan buku yang berisi tentang "Penelitian Komunikasi Politik" yang dapat memberikan tambahan wawasan pengetahuan dan pencerahan bagi pembaca. Semangat untuk berbagi terutama dalam literasi khazanah pengetahuan sosial politik yang mendasari penerbit menghadirkan konten-konten di buku digital ini. Penerbit berdoa semoga buku digital yang diterbitkan ini bisa bermanfaat dan menjadi bahan pembelajaran serta panduan bagi siapapun juga.
Buku digital ini berjudul "Penelitian Agenda-Setting (Isu, Atribut, dan Pengaruh)", merupakan buku yang berisi tentang "Penelitian Komunikasi Politik" yang dapat memberikan tambahan wawasan pengetahuan dan pencerahan bagi pembaca.
Agenda-Setting asks who sets the agenda that brings social problems into the public arena, on to the policy agenda and, finally, to a change of policy. It provides important practical and theoretical insight into the agenda-setting process.
Agenda-Setting asks who sets the agenda that brings social problems into the public arena, on to the policy agenda and, finally, to a change of policy. It provides important practical and theoretical insight into the agenda-setting process.
This book will appeal to media and communication and public opinion researchers. It is a corpus-based study of the agenda-setting and framing effects of the print media on public opinion, and examines US and UK newspapers’ use of reporting strategies to shape their readers’ attitude towards the Second Gulf War. These strategies consist of four analytic tools, namely discourse presentation categories, discourse presentation sub-categories, subjectivity markers and reporting signals (mainly verbs). This investigation reveals that the choice of reporting strategies is not only ideologically-driven, but is also highly determined by other parameters such as country, style, and genre.
The impacts of media effects and agenda-setting have been the subject of debate since the inception of television news programming in the mid-twentieth century. McCombs and Shaw (1972) assert that mass communication may have modest direct effects on opinions and attitudes, and can set the agenda people think about. Their studies and my own personal experiences have prompted me to examine if media exposure (no matter how accurate or inaccurate) does correlate with memory of events transpired, specifically with Hurricane Katrina. This study particularly examines how the Agenda-Setting theory played a role in the reporting of the event and if people only remember what was given the most coverage time. Two questionnaires were given to students at the University of Wyoming to see if memory strength did indeed correlate with prominent coverage. Results indicate that agenda-setting effects are long term (this study is 5 years after prominent coverage has ended), and that new media and old media have the same effects.
The impacts of media effects and agenda-setting have been the subject of debate since the inception of television news programming in the mid-twentieth century.
