Sebanyak 3579 item atau buku ditemukan

Creating and Managing a CRM Platform for your Organisation

More than ever, organisations are facing a data avalanche from various sources, be they in electronic or hard copy format. How an organisation manages this ever-increasingly important resource – data – can benefit or hinder its ability to achieve its objectives. Creating and Managing a CRM Platform for Your Organisation not only covers how the principles of data management, including data quality and data security, can be applied to an organisation’s customer relationship management (CRM) platform, but also highlights how aspects of data management, marketing and technology are needed to operate, develop and manage a CRM platform in order to carry out tasks such as reporting and analysis, developing data plans, undertaking data audits, data migrations and campaign mailings which will result in an organisation using data effectively in order to achieve its goals and objectives. The issues and topics covered apply to all organisations that use a CRM platform and the data it contains as part of their business activities, regardless of the industry sector or size of the organisation. A comprehensive overview of the practices that can be effectively implemented when managing a CRM platform, this book is essential reading for professionals involved in the administration of the CRM platform within their organisation and data management.

A comprehensive overview of the practices that can be effectively implemented when managing a CRM platform, this book is essential reading for professionals involved in the administration of the CRM platform within their organisation and ...

Essentials of CRM

A Guide to Customer Relationship Management

ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. "Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand." —Michael Cusack, author of Online Customer Care: Strategies for Call Center Excellence "Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership." —John Glaser, PhD, Vice President and CIO, Partners Healthcare System The Wiley Essentials Series-because the business world is always changing...and so should you.

This book provides a fabulous and actionable grounding in CRM for organizational leadership." —John Glaser, PhD, Vice President and CIO, Partners Healthcare System The Wiley Essentials Series-because the business world is always changing. ...

Strategic use of CRM

Inhaltsangabe:Abstract: CRM is a buzzword nowadays. This catchphrase has become the revenue driver for the consultants and a nightmare for the people responsible for its implementation. Although this topic receives broad media attention, the presented strategic CRM issues are very fuzzy. Attracted by the enormous revenue potential, there is a vast of CRM experts giving tips on the CRM strategies, which results in a very unclear and even contrary coverage of this subject. The companies feel that they need CRM, but as soon as they try to find out what that is and how could it be beneficial for their business, they get very diverse and vague answers. This work will seek to provide a consistent picture of CRM strategy and the underlying technology The focus of this paper is to offer a critical analysis of different strategic CRM concepts and integrate them into one CRM framework. As CRM is made possible by the technology developments, the understanding of opportunities provided by the underlying technology is necessary. Therefore the center of attention will be in the explanation of the interaction between the customer oriented strategy and the enabling technology. In order to uncover the essence of CRM, this paper will provide a look at the roots of CRM. It will explain the theoretical background of CRM and the new market challenges, which have been pushing the development of the CRM concept. Also the relationship between the customer satisfaction and the customer profitability must be evaluated, as satisfied customers is one of the main intentions of CRM. I want also to approach some practical issues of CRM. This study will seek to outline the findings about the bottom line impact of CRM and the issues on the accessibility of the customer information. Finally, with the last chapter I will try to close with useful recommendations regarding CRM strategy development and provide a conclusion on the results achieved in this work. Inhaltsverzeichnis:Table of Contents: List of Abbreviations CHAPTER 1 1.1Introduction1 1.2Problem Definition2 1.3Objectives of the study2 1.4Relevance of the study3 1.5Research methodology3 1.6Limitations of study3 CHAPTER 2 -The new challenges 2.1Changing customers5 2.2Theoretical background of CRM6 2.2.1The marketing paradigm shift6 2.2.2Relationship marketing7 2.2.3One-to-one marketing8 2.2.4Critics on relationship marketing9 2.2.5The new marketing model10 2.3Customer satisfaction and [...]

This work will seek to provide a consistent picture of CRM strategy and the underlying technology The focus of this paper is to offer a critical analysis of different strategic CRM concepts and integrate them into one CRM framework.

Special Edition Using Microsoft CRM

A sophisticated yet easy-to-use software program, Microsoft CRM handles the full range of Sales and Customer Service functions, and allows the user to access key customer and sales information from Microsoft Outlook and the Web. It is designed for rapid deployment, ease of use, and integration with Microsoft Office and Microsoft Great Plains' back-office solutions, increasing information reliability, employee usage and productivity. Special Edition Using Microsoft CRM shows sales, service, and business development specialists how to manage small businesses with the sophisticated technology that, until now, has been reserved for large corporations. Based on the author's real-world experience building CRM systems, this book provides the expert advice that MS CRM users need. To make the move to customer-centric operations using MS CRM, companies need an in-depth guide to managing the process, using the software, and making the implementation decisions that are required.

Based on the author's real-world experience building CRM systems, this book provides the expert advice that MS CRM users need.

The CRM Handbook

A Business Guide to Customer Relationship Management

CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.

This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.

E-Commerce and Egg PLC

Seminar paper from the year 2003 in the subject Business economics - Trade and Distribution, University of Phoenix, 10 entries in the bibliography, language: English, abstract: In this paper, a brief overview of the financial services sector in the United Kingdom will be had, including the current state of e-commerce in the industry. A summary of Egg’s business to date will then be provided. Next, how e-commerce may change the industry and effect Egg will be presented, as well as an assessment of the effectiveness of Egg’s current e-commerce strategy. And, finally a recommendation for potential strategies for Egg will be given. In the end, it will be clear that the Internet is a powerful force in the financial services sector, in the United Kingdom, and Egg is positioned to remain a leader in the industry.

Seminar paper from the year 2003 in the subject Business economics - Trade and Distribution, University of Phoenix, language: English, abstract: In this paper, a brief overview of the financial services sector in the United Kingdom will be ...

Komunikasi Bisnis - Konsep dan Praktik

Buku ini merupakan satu di antara begitu banyak buku komunikasi bisnis yang memberikan penguatan pada keterampilan berkomunikasi bagi para mahasiswa dan calon komunikator bisnis, termasuk mereka yang sudah terlebih jauh menekuni dunia komunikasi bisnis secara praktis. Pada ruang lingkup yang lebih luas, penulis memberikan gambaran bagaimana secara konsep maupun praktik buku ini memudahkan komunikator menyampaikan pesan bisnisnya sesuai dengan harapan. Oleh karena itu, pada proses penyusunannya, buku ini tak terlepas dari hasil pengalaman selama menjadi praktisi komunikator bisnis di beberapa perusahaan, demikian pula dengan referensi yang disusun secara sistematis dan logis.

Buku ini merupakan satu di antara begitu banyak buku komunikasi bisnis yang memberikan penguatan pada keterampilan berkomunikasi bagi para mahasiswa dan calon komunikator bisnis, termasuk mereka yang sudah terlebih jauh menekuni dunia ...

KOMUNIKASI PEMASARAN: Konsep dan Aplikasi di Era Digital

Buku ini dibuat dengan harapan agar pembaca khususnya para mahasiswa dapat lebih mudah memahami dan mempelajari Ilmu Komunikasi terutama dalam bidang Komunikasi Pemasaran Digital.

Buku ini dibuat dengan harapan agar pembaca khususnya para mahasiswa dapat lebih mudah memahami dan mempelajari Ilmu Komunikasi terutama dalam bidang Komunikasi Pemasaran Digital.

Analisis Jaringan Komunikasi

Buku ini tidak saja menyajikan teori dan analisis jaringan, namun juga memberikan strategi praktis dalam penelitian Ilmu Komunikasi dan ilmu sosial lainnya. *** Persembahan penerbit Kencana (Prenadamedia Group)

Buku ini tidak saja menyajikan teori dan analisis jaringan, namun juga memberikan strategi praktis dalam penelitian Ilmu Komunikasi dan ilmu sosial lainnya. *** Persembahan penerbit Kencana (Prenadamedia Group)

Komunikasi Pemasaran

Pemasaran sebagai Gejala Komunikasi Komunikasi sebagai Strategi Pemasaran

Pemasaran pada dasarnya adalah tentang komunikasi. Sejak produk dirancang dan dikemas, hingga penyebaran informasi produk kepada masyarakat luas, tidak terlepas dari komunikasi. Dari sekian banyak peranan komunikasi, menggeser “kebutuhan” menjadi “keinginan” adalah peran krusial komunikasi dalam pemasaran. Ketika muncul ide bisnis baru, timbul pertanyaan apakah produk yang hendak dipasarkan masih dibutuhkan masyarakat? Seandainya masyarakat tidak terlalu membutuhkan atau kurang membutuhkan, apakah lantas ide tersebut berhenti begitu saja? Jawabannya: Tidak selalu, sebab peluang pasar tidaklah selalu berhubungan dengan kebutuhan (need). Begawan pemasaran dunia, Philip Kotler, menyatakan dewasa ini orang mengonsumsi sesuatu bukan karena kebutuhan, melainkan karena imajinasi bahwa dirinya merasa membutuhkan. Lantas bagaimana menciptakan imajinasi “kebutuhan” tersebut? Salah satunya melalui terpaan informasi kepada masyarakat. Transformasi informasi dengan kecepatan dan kelipatan yang meningkat puluhan bahkan ratusan kali menyebabkan individu mengalami gegar informasi. Hingga akhirnya masyarakat tidak menyadari bahwa sikap, pikiran, selera, preferensi terhadap sesuatu telah dikendalikan, dan menciptakan pola konsumsi yang tidak lagi berdasarkan kebutuhan, melainkan berdasarkan keinginan (wants). Buku Komunikasi Pemasaran tidak hanya sekadar mengupas tuntas peranan krusial komunikasi pemasaran, juga menyajikan ide-ide kreatif komunikasi pemasaran. Karenanya buku ini penting bagi mahasiswa dan dosen program studi ilmu komunikasi, komunikasi bisnis, komunikasi pemasaran, humas, jurnalistik, kajian media, m\anajemen pemasaran, manajemen komunikasi, maupun komunikasi dakwah; serta bagi para praktisi di bidang marketing, periklanan, dan usaha mikro. Buku persembahan penerbit PrenadaMediaGroup

Buku Komunikasi Pemasaran tidak hanya sekadar mengupas tuntas peranan krusial komunikasi pemasaran, juga menyajikan ide-ide kreatif komunikasi pemasaran.