The CRM Handbook

A Business Guide to Customer Relationship Management

CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.

• ISBN 13 : 9780201730623
• ISBN 10 : 0201730626
• Judul : The CRM Handbook
• Sub Judul : A Business Guide to Customer Relationship Management
• Pengarang : Jill Dyché,   Mary Mary O'Brien,   Mary Mary O'Brien,  
• Kategori : Business & Economics
• Penerbit : Addison-Wesley Professional
• Bahasa : en
• Tahun : 2002
• Halaman : 338
• Google Book : http://books.google.co.id/books?id=2E6S1_vqTKwC&dq=intitle:CRM&hl=&source=gbs_api
• Ketersediaan :

This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.