Sebanyak 248 item atau buku ditemukan

Strategi Integrated Marketing Communication Organisasi Nirlaba

Komunikasi merupakan aktivitas sehari-hari yang selalu dilakukan oleh manusia sebagai makhluk individu, maupun sebagai makhluk sosial. Komunikasi juga digunakan dunia bisnis dan usaha untuk mengembangkan strategi pemasarannya, tak terkecuali organisasi nirlaba. Meskipun organisasi nirlaba tidak berorientasi pada profit, mereka tetap membutuhkan sebuah strategi komunikasi pemasaran agar tetap eksis dan dipercaya oleh donaturnya. Kepercayaan inilah yang menjadi modal bisnis organisasi nirlaba, agar dapat menciptakan loyalitas pada donatur. Buku ini akan membahas strategi komunikasi pemasaran terpadu (integrated marketing communication) organisasi nirlaba di Indonesia, yang berangkat dari pengembangan hasil penelitian penulis terhadap aktivitas spin off (pemisahan) Yayasan Inisiatif Zakat Indonesia (IZI) dari Pos Keadilan Peduli Umat (PKPU) yang sekarang telah berganti brand menjadi Human Initiatif (HI). Harapannya, buku ini dapat menjadi sumbangsih keilmuan di bidang komunikasi bisnis serta menjadi asupan informasi bagi pejuang kemanusiaan di Indonesia.

Kotler & Amstrong (2001) merumuskan bentukbentuk komunikasi pemasarang langsung yang mencakup penjualan temu muka, pemasaran pengeposan, pemasaran katalog, telemarketing, pemasaran televisi tanggap langsung, pemasaran kios, ...

Emerging Research on Islamic Marketing and Tourism in the Global Economy

"This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research"--Provided by publisher.

"This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, ...

Ekonomi Kreatif : Sharia Marketing Practices With SOAR & QSPM Approach

Ekonomi kreatif indonesia strategi daya saing umkm industri kreatif menuju go global: sebuah risemodel pentahelix Kolaborasi antara para akademis,pelaku bisnis, komunitas, pemerintah dan Pendampingan menjadi dasar untuk pengembangan ekonomi kreatif agar berjalan selaras dan saling tumpang-tindih. Bentuk kolaborasi disesuaikan dengan peraturan perundang-undangan, prosedur dan realitas politik yang ada. Kolaborasi dapat meralisasikan pergerakan ekonomi kreatif ke arah sasaran yang dituju secara lingkup nasional. Buku berbasis penelitian ini dapat menjadi referensi dan dapat menjadi tambahan pengetahuan tentang konsep ekonomi kreatif dan juga pendukung untuk buku teks dan buku ajar serta penelitian mahasiswa ataupun praktisi yang berhubungan dengan ekonomi kreatif

Ekonomi kreatif indonesia strategi daya saing umkm industri kreatif menuju go global: sebuah risemodel pentahelix Kolaborasi antara para akademis,pelaku bisnis, komunitas, pemerintah dan Pendampingan menjadi dasar untuk pengembangan ekonomi ...

Research Methodology in Marketing

Theory Development, Empirical Approaches and Philosophy of Science Considerations

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.

The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.

Marketing Global Justice

The Political Economy of International Criminal Law

A political economy analysis that explains international criminal law's hegemonic status in the understanding of global justice.

A political economy analysis that explains international criminal law's hegemonic status in the understanding of global justice.

Advances in Islamic Finance, Marketing, and Management

An Asian Perspective

Of interest to both academics and practitioners who assist in making Shariah-centric strategies, this work is particularly important as Asia holds a major percentage of Islamic assets in South Asia, Southeast Asia, and the Middle East, with new opportunities opening in Central Asia.

and dynamic scenario of Muslim and non-Muslim's engagement in marketing. 3.1. MARKETING MIX Marketing mix is the concept of 4Ps: product, price, promotion and place. It has been popularised by Borden since 1965 (Ahmed & Rahman, 2015).

Handbook of Islamic Marketing

ÔThis is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. ...zlem Sandõkcõ and Gillian Rice are to be congratulated for having sensed the need for a Handbook that will alert marketers to the vast market opportunities offered by Muslim consumers. It is essential to become attuned to the values and principles of Islamic cultures that will drive consumption, product and service choices, brand preference, and brand loyalty in coming years. The scholars who have contributed to this Handbook come from many different backgrounds to offer a kaleidoscope of research and recommendations on how best to serve this previously overlooked segment of consumers who make up a quarter of world markets.Õ Ð Lyn S. Amine, Saint Louis University, US ÔThis ambitious and timely collection will be enormously valuable to readers in the practice and study of the growing field of Muslim marketing and branding. Essays range expertly across key sectors (notably finance, food, and fashion) and territories (of Muslim majority and minority population). Contributors elaborate the diversity of Muslim experiences, beliefs, and practices that must be taken into account by marketing professionals seeking to exploit this newly recognized market. Academic authors provide helpful postscripts for marketers, making clear the links between their nuanced historicized understanding of contemporary transnational, global, and local forms of Muslim identity and practice. This book provides an essential guide to those who study and those who participate in Muslim branding and marketing.Õ Ð Reina Lewis, London College of Fashion, UK The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets. This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.

This book provides an essential guide to those who study and those who participate in Muslim branding and marketing.Õ Ð Reina Lewis, London College of Fashion, UK The Handbook of Islamic Marketing provides state-of-the-art scholarship on ...

Islamic Marketing

Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.

This book analyzes the current Islamic marketing environment.