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The Principles of Islamic Marketing

The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one fifth of the world's population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for firms, establishing harmony and meaningful cooperation between international marketers and their Muslim target markets. His book provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into the various aspects of promoting to the Islamic markets such as franchising, distribution channels, and retailing practices, branding, positioning, and pricing issues; all within the Muslim legal and cultural norms. Above all, The Principles of Islamic Marketing will lay the foundation of, and advance, Islamic Marketing as a new social science.

Moreover, Islamic businesses have concentrated on one aspect of the conventional marketing mix: the product. These businesses kept on developing and introducing new products under the Islamic banner and somehow forgot, or came to the ...

Islamic Marketing Strategy

Eradicating Rural Poverty in Malaysia

... that all businesses in Muslim countries , including industry and agriculture , currently operating on the basis of a mix of 88 Marketing Strategy - An Islamic Perspective Steps to be taken to transform to an Equity Financing System.

Contemporary Issues in Islamic Social Finance

The development of Islamic banking and finance (IBF) previously centred around three regions of the world: the Middle East, Southeast Asia, and South Asia. However, in recent years, this has expanded, as interest in IBF has gained momentum in Australia, the USA, and Europe, especially in the UK. Several Western market players have established their own Islamic window or subsidiaries to cater to the need of growing Muslim populations in these regions. This book examines the recent developments in IBF, particularly in the context of Islamic social finance instruments, such as Islamic microfinance, halal education, takaful, mutual funds, and waqf. It covers the religiosity, spirituality, and tawhid index, which promotes social well-being and empowerment. The book is interdisciplinary, and theories, practice, and key issues are presented simultaneously, introducing new ideas and techniques to the IBF community. Moreover, the book examines topics such as innovation in Islamic social finance instruments, advanced techniques of risk mitigation in Islamic capital markets, marketing and the halal industry, and shari’ah-compliant instruments, which are critical to Islamic finance. The book is an essential reference text for academics and research students at the master’s and doctorate levels in IBF.

Religion and culture are important factors in formulating any robust marketing strategy. For Muslim consumers, their religion, Islam, and culture have a great value and play a critical role in decision-making. Islamic marketing is based ...

Islamic Finance in Europe

Towards a Plural Financial System

Highlighting the impact of current globalization on financial markets, this topical book challenges the universality of Western property rights and interprets Islamic finance in Europe as part of a plural financial system, where different conceptions of economic justice(s) co-exist and influence each other. The contributing authors analyse key economic development and social integration issues from an Islamic perspective and outline the European approach to accommodating Islamic finance, with particular regard to the peculiarities of individual nation-states. Set in this context, the book presents financial pluralism as a device to enhance a level playing field in the global marketplace, as well as to foster a plural open society. Providing a comprehensive and methodological guide to Islamic finance in Europe, this book will prove an illuminating and informative read for academics, students and policymakers with an interest in the impact on financial regulation of an increasingly globalized world.

Highlighting the impact of current globalization on financial markets, this topical book challenges the universality of Western property rights and interprets Islamic finance in Europe as part of a plural financial system, where different ...

Encyclopedia of Islamic Insurance, Takaful and Retakaful

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Arial} The model of Islamic insurance policy is based on the principles of mutual cooperation, brotherhood and solidarity. This timely volume contradicts the widely-held belief that insurance policies oppose the teachings of Islam, exploring ways in which it coheres with Shari’ah law. The book explores Takaful, an insurance paradigm that is in accordance with Islamic principles and suits the needs of modern Islamic economies and communities.

The key success factors of a marketing plan can be described as follows: ○ ○ ○ ○ ○ ○ ○ take into account technical and management constraints; integrate the network dimension into product design and marketing actions; ...

Principles of Islamic Ethics for Contemporary Workplaces

Contemporary workplaces are subject to numerous challenges due to the absolute technological takeover of real-time working platforms. Though significant developments to the modern workforce have changed the face of industry significantly, there is a thirst for workplaces where people may achieve material objectives while attaining spiritual satisfaction through their daily activities both at the office and home. Principles of Islamic Ethics for Contemporary Workplaces is an essential reference source that discusses organizational behaviors in relation to Islamic values, beliefs, and work ethics, as well as managerial strategies that follow the Islamic way of life. Featuring research on topics such as contemporary business, diverse workforce, and organizational behavior, this book is ideally designed for managers, business professionals, administrators, HR personnel, academicians, researchers, and students.

The implications of these categories on the marketing aspect of business are very thorough and encompass the entire marketing mix for both services and goods. The first component of the conventional marketing mix, the product.

Islamic Tourism

Management of Travel Destinations

Islamic tourism is not purely motivated by religion; it also includes participants pursuing similar leisure experiences to non-Muslims, within the parameters set by Islam. Destinations are therefore not necessarily locations where Shari'a or full Islamic law is enforced. Demand for Islamic tourism destinations is increasing as the Muslim population expands, with the market forecast to be worth around US$238 billion. This book explores the ever-widening gap between the religious, tourism, management and education sectors. It provides practical applications, models and illustrations of religious tourism and pilgrimage management from a variety of international perspectives, and introduces theories and models in an accessible structure. The book: - Includes a range of contemporary case studies of religious and pilgrimage activities. - Covers ancient, sacred and emerging tourist destinations. - Reviews new forms of pilgrimage, faith systems and quasi-religious activities. This book offers an engaging assessment of the linkages and interconnections between Muslim consumers and the places they visit. It provides an important analysis for researchers of religious tourism, pilgrimage and related subjects.

STIMULI Macro and micro environmental factors TOURIST BLACKBOX (internal factors) Service marketing mix Product/service Price Place Promotion RESPONSES Information processing Consumer decision making processes Tourist decisions People ...

Islamic Marketing

Islamic marketing bertujuan untuk menciptakan dan menerapkan prinsip dan nilai islam pada bisnis yang dilaksanakan pada perusahaan dalam rangka menangkap peluang konsumen berbasis produk islami. Di satu sisi lainnya islamic marketing tidak hanya semata-mata kegiatan marketing yang bertujuan untuk meningkatkan laba perusahaan, tetapi juga merupakan sebuah dakwah yang menegakkan ajaran islam dalam kehidupan sehari-hari terutama dalam kegiatan bisnis.

Islamic marketing bertujuan untuk menciptakan dan menerapkan prinsip dan nilai islam pada bisnis yang dilaksanakan pada perusahaan dalam rangka menangkap peluang konsumen berbasis produk islami.