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The Fundamentals of Personal Branding and Marketing

When it comes to building a personal brand, some people dismiss the process as being too time-consuming, or not that important. To be honest, you will have to devote time and energy to self-branding properly. Consistency and quality are key to getting the best out of your branding exercise. But the idea that building a personal brand is not essential is just false, and here's why: People are Googling you at every stage of your career. Regardless of your age or professional stage, someone is screening you online. What they find can have significant implications for your professional (and personal) well-being. Personal branding gives you the chance to control how clients and prospects see you. It gives you the opportunity to ensure that no one but you manipulate and control the narrative. This book discusses all about personal branding and marketing.

It gives you the opportunity to ensure that no one but you manipulate and control the narrative. This book discusses all about personal branding and marketing.

Aligning a Strong Business Brand With Growth

Have you wondered what a Business Brand is? Have you tried to lay hands on a significant Business growth piece with Lessons from the Most Unlikely Places for Rapid Growth? Have you wondered getting to know how to align a Strong Business Brand with Growth? Or, have you tried all your best to find measures to lay your hands on the major pain point that most entrepreneurs face? Then, this guide is all you need to find the peace of mind you crave, so keep reading. In your business, making yourself effective requires commitment, experience, time, and technique. Being a good entrepreneur is getting difficult in today's online business world. Due to the unrestricted participation of people in the industry, it is becoming highly competitive, and it is rising day by day in this field. Therefore, everyone follows some successful online business tips to achieve excellent success in the shortest possible period. From day one of business, most entrepreneurs have a lot of responsibilities on their plate. It can be difficult to juggle too many things, and this contributes to a lot of tension. As an entrepreneur that wants to become more competitive, profitable, and effective, passive income should be a top priority. Keep your expectations practical. If you are an existing company, maybe operating in a highly saturated and abused market, it might simply not be possible to double your sales over a year. It may be the most challenging part of this phase to find the sweet spot where you challenge your organization to achieve new heights while holding the bar at a height you can reach. As a company owner or main stakeholder, the essential resource for getting this mission right would be your insight and experience. In this book, you’ll learn: • Pursuing Your Business Goals. • Business Growth and Goals with Measurable Objectives. • Personal Business Branding. • The Most Effective Method to Build a Brand. • Eliminating The Limited Mindset. So, if you’re willing to bring the desire to lay hands on a significant piece to learn about the Mastery of “Aligning a Strong Business Brand with Growth,” Give it a go!

Or, have you tried all your best to find measures to lay your hands on the major pain point that most entrepreneurs face? Then, this guide is all you need to find the peace of mind you crave, so keep reading.

Marketing Strategy, 1st Edition

​Marketing Strategy: Theory and Cases, Canadian Edition, enables students to think and act like marketers and disruptors in a dynamic and fast paced environment. Current events and examples provided through this text serve as reminders of the necessity for marketers to be proactive and adaptable. Students will learn a systematic process for developing long-term, customer-orientated marketing strategies and plans. This edition provides a truly Canadian perspective, including cases that relate to the unique Canadian environment.​

Students will learn a systematic process for developing long-term, customer-orientated marketing strategies and plans. This edition provides a truly Canadian perspective, including cases that relate to the unique Canadian environment.​

Marketing Management

Ketika Covid-19 menyerang manusia dan secara luas menyebar ke hampir seluruh penjuru dunia termasuk ke wilayah Indonesia, bisnis seketika lumpuh. Bisnis di berbagai sektor bertumbangan. Industri usaha besar mamupun Industri usaha mikro, kecil dan menengah (UMKM) di indonesia semua terdampak pandemi Covid 19. Dengan adanya pembatasan gerak masyarakat dan banyaknya pasar, serta beberapa pusat perbelanjaan, restoran yang harus tutup, mau tidak mau harus memanfaatkan pemasaran digital. Pemasaran digital harus secara cepat dikuasai dan dijalankan sebagai ganti pemasaran konvensional. Promosi baik iklan, promosi penjualan, personal selling, publisitas, dan penjualan langsung dapat dialukan dengan memanfaatkan teknologi digital dengan menggunakan media sosial, dan media yang berbasis internet. Komunikasi bisnis tidak harus bertatap muka secara langsung tapi cukup dengan menggunakan google meet, zoom, dan media digital lainnya. Lewat buku ini, penulis memaparkan bagaimana startegi pemasaran dapat dilakukan dalam situasi pembatasan sosial. Promosi yang efektif dan efisien yang harus ditempuh oleh pebisnis juga kami uraikan. Kasus-kasus perusahaan yang berhasil bertahan di situasi sulit dengan memanfaatkan teknologi digital juga kami jelaskan. Marketing Management ini diterbitkan oleh Penerbit Deepublish dan tersedia juga dalam versi cetak.

Kasus-kasus perusahaan yang berhasil bertahan di situasi sulit dengan memanfaatkan teknologi digital juga kami jelaskan. Marketing Management ini diterbitkan oleh Penerbit Deepublish dan tersedia juga dalam versi cetak.

Principles of Marketing

Principles of Marketing has been especially designed and written for the new syllabus of paper CH 3•4 (Principles of Marketing) for the B.Com (Hons.) semester III course of Delhi University. The book will also be useful for similar courses at the undergraduate level. SALIENT FEATURES 1. Comprehensive and analytical presentation of the subject matter. 2. Learning objectives in the beginning of each chapter to give a bird's eye-view of the contents. 3. Tables and diagrams to facilitate understanding. 4. Examples from Indian Industry. 5. Summary at the end of each chapter for quick revision before the examination. 6. Reader friendly format and simple language. 7. Test questions culled from B.Com. (Hons.) examinations of Delhi University.

The book will also be useful for similar courses at the undergraduate level. SALIENT FEATURES 1. Comprehensive and analytical presentation of the subject matter. 2.

Skills for the Digital Transition Assessing Recent Trends Using Big Data

Assessing Recent Trends Using Big Data

This report presents the most recent trends in the labour market demand for digital professionals and skills, highlighting where bottlenecks are emerging and policy action is – and will be – needed to support individuals who aim to thrive in the digital transition.

This report presents the most recent trends in the labour market demand for digital professionals and skills, highlighting where bottlenecks are emerging and policy action is – and will be – needed to support individuals who aim to ...

New Industry 4.0 Advances in Industrial IoT and Visual Computing for Manufacturing Processes

Modern factories are experiencing rapid digital transformation supported by emerging technologies, such as the Industrial Internet of things (IIOT), industrial big data and cloud technologies, deep learning and deep analytics, AI, intelligent robotics, cyber-physical systems and digital twins, complemented by visual computing (including new forms of artificial vision with machine learning, novel HMI, simulation, and visualization). This is evident in the global trend of Industry 4.0. The impact of these technologies is clear in the context of high-performance manufacturing. Important improvements can be achieved in productivity, systems reliability, quality verification, etc. Manufacturing processes, based on advanced mechanical principles, are enhanced by big data analytics on industrial sensor data. In current machine tools and systems, complex sensors gather useful data, which is captured, stored, and processed with edge, fog, or cloud computing. These processes improve with digital monitoring, visual data analytics, AI, and computer vision to achieve a more productive and reliable smart factory. New value chains are also emerging from these technological changes. This book addresses these topics, including contributions deployed in production, as well as general aspects of Industry 4.0.

New value chains are also emerging from these technological changes. This book addresses these topics, including contributions deployed in production, as well as general aspects of Industry 4.0.

Proceedings of IAC 2020 in Budapest

International Academic Conference on Teaching, Learning and E-learning International Academic Conference on Management, Economics and Marketing International Academic Conference on Transport, Logistics, Tourism and Sport Science

International Academic Conference on Teaching, Learning and E-learning International Academic Conference on Management, Economics and Marketing International Academic Conference on Transport, Logistics, Tourism and Sport Science

Integrated Marketing Communications

Organisations use integrated marketing communications to help achieve a competitive advantage and meet their marketing objectives. This 6th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and coordinate all of a brand’s marketing communications elements to effectively engage the target market. Conceptual framework models demonstrate the integration of theory and practice to help students to better understand the whole IMC process and concept connections. Chapters adopt an integrative approach to examine marketing communications from both a consumer’s and marketer’s perspective. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap

This 6th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today.

An Introductory Guide to Digital Marketing

Digital marketing sits at the intersection of marketing and technology - encompassing any type of marketing effort requiring an electronic device or the internet. And, there are over 7 billion electronic devices connected to the internet now, making digital marketing more business-critical every day. As technology advances rapidly over the past two decades, digital media has become so widespread that anybody can access information anytime, from anywhere. This gives marketers more ways to promote products and services through blogs, websites, and social media channels. Through various tools now available, marketers can also see what is trending, what is the unique selling point (USP) of a product, and why and when people search for a product or service for better targeting.

Digital marketing sits at the intersection of marketing and technology - encompassing any type of marketing effort requiring an electronic device or the internet.