Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.
Buku "Studi Kelayakan Bisnis" ini dirancang sebagai panduan komprehensif bagi siapa saja yang ingin memahami proses evaluasi dan analisis kelayakan sebuah usaha atau proyek bisnis. Dalam dunia bisnis yang kompetitif, melakukan studi kelayakan sebelum memulai sebuah usaha adalah langkah krusial yang dapat menentukan keberhasilan atau kegagalan sebuah bisnis. Buku ini membahas berbagai aspek penting dalam studi kelayakan, mulai dari analisis pasar, aspek teknis dan operasional, hingga aspek keuangan dan risiko. Pembaca akan diperkenalkan dengan metode dan teknik yang digunakan untuk mengevaluasi kelayakan bisnis, termasuk cara melakukan proyeksi keuangan, analisis SWOT, dan evaluasi risiko. Selain itu, buku ini juga menyediakan contoh-contoh kasus nyata yang memberikan gambaran praktis tentang bagaimana studi kelayakan diterapkan dalam berbagai jenis industri. Dengan penjelasan yang jelas dan disertai dengan contohcontoh yang relevan, buku ini membantu pembaca untuk membuat keputusan yang lebih baik dan lebih terinformasi dalam memulai atau mengembangkan bisnis. Melalui pemahaman yang lebih mendalam tentang studi kelayakan bisnis, pembaca dapat meminimalisir risiko dan memaksimalkan potensi kesuksesan usaha.
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.
This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and ...
Electronic Inspection Copy available for instructors here Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.
Buku ini membahas tentang manajemen dalam pendekatan komunikasi lembaga pendidikan, peran sekolah dalam komunkasi masyarakat, strategi peningkatan public image lembaga pendidikan, strategi pemasaran lembaga pendidikan, dan model komunikasi lembaga pendidikan.
... akuntabilitas publik mereka. 2. Untuk mengumpulkan dukungan masyarakat yang tulus untuk memelihara institusi pendidikan. Seperti yang dapat disimpulkan dari pembahasan tujuan PR di atas, salah satu tujuan utama Humas ... publik atau dunia ...
The development and implementation of effective teacher education programs requires evaluating current processes and optimizing them for future improvements. This ensures that a higher quality of education is delivered to the next generation of students. Formative Assessment Practices for Pre-Service Teacher Practicum Feedback: Emerging Research and Opportunities is an innovative source of academic information on the establishment of formative feedback processes in teacher education programs. Including perspectives on relevant topics such as video feedback, accreditation, and student literacy, this book is ideal for students, researchers, academics, and professionals actively involved in the education field.
Advances in Higher Education and Professional Development (AHEPD) Book Series ISSN:2327-6983 EISSN:2327-6991 Editor-in-Chief: Jared Keengwe, University of North Dakota, USA MISSION As world economies continue to shift and change in ...
