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Organisations use integrated marketing communications to help achieve a competitive advantage and meet their marketing objectives. This 6th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and coordinate all of a brand’s marketing communications elements to effectively engage the target market. Conceptual framework models demonstrate the integration of theory and practice to help students to better understand the whole IMC process and concept connections. Chapters adopt an integrative approach to examine marketing communications from both a consumer’s and marketer’s perspective. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
This 6th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today.
For too long, divorce and remarriage literature has focused only on the outcome in the personal lives of the divorcees during and after divorce. But now, in Child Custody: Legal Decisions and Family Outcomes, you’ll see that divorce is a chain reaction that begins in the courtrooms and branches out into the families of the world, changing the lives of children, parents, and grandparents alike. Child Custody is an incisive, up-to-date collection of studies that addresses both child custody decisions and the varied and often surprising outcomes for those children and their families. Divided into two main sections, one focusing on legislative guidelines and the other on family issues, this unique compilation of recent divorce and remarriage research gives you a rare view of the attitudes some judges have toward divorce. In addition, those people in both law and family research fields will have at their disposal the many aspects of the legal decision-making process and the legislative guidelines that currently hold sway over custody and post-divorce cases. Here are some of the topics you’ll read about: the evolution of three types of residential custody arrangements--father, mother, and joint--followed over a two-year period legal reforms aimed at guaranteeing parental access to children how social research has shaped New Hampshire’s child support policy divorced fathers and mothers in Greece the stigmas on lesbian mothers in custody cases how grandparent involvement shapes post-divorce families Meant as a catalyst for further research and study, this book begins to touch upon the intrinsic flaws in both legal and family systems that continue to exist. Too often, we think of divorce and child custody as merely legal decisions. In Child Custody, however, you’ll find that what matters in court is also a family matter.
Here are some of the topics you’ll read about: the evolution of three types of residential custody arrangements--father, mother, and joint--followed over a two-year period legal reforms aimed at guaranteeing parental access to children ...
At the forefront of research on English language teacher education and professional development, this volume presents new empirical research situated in different contexts around the world, including Canada, Denmark, Israel, Japan, Korea, Qatar, Sudan, and the U.S. It is framed by the volume editors’ insightful overview and analyses of previous and ongoing work in a variety of related domains and an epilogue by David Nunan. The chapter studies are organized around three themes: teacher identity in ESL/EFL teacher education and professional development programs, second language teacher education programs for diverse contexts, and professional development for diverse contexts. All chapters focus on the applied nature of the research and include a section on implications. To provide balance and a range of views, the volume includes both chapters reporting on empirical research funded by TIRF grant recipients and several from invited authors who are senior scholars in the field. This is the third volume in the Global Research on Teaching and Learning English Series, co-published by Routledge and TIRF.
At the forefront of research on English language teacher education and professional development, this volume presents new empirical research situated in different contexts around the world, including Canada, Denmark, Israel, Japan, Korea, ...
Compilations of research on teacher preparation often include no more than a cursory mention of the specific roles and needs of special education teachers. Although the work that special education teachers perform does indeed differ from the work of classroom teachers, teacher preparation in the two fields has much in common. The purpose of this seven-part handbook is to expand our knowledge of teacher education broadly by providing an in-depth look at the most up-to-date research on special education teacher preparation. Opening chapters ground the collection in political and economic context, while subsequent sections delve deeply into issues related to the current state of our special education workforce and offer insights into how to best prepare and sustain that workforce. Ultimately, by illuminating the particularities of special education teacher preparation, this landmark handbook addresses the state of current research in the field and sets an agenda for future scholarship.
Educator preparation research is in its infancy, especially in the field of EI/ECSE (Winton & McCollum, 2008). There are a multitude of factors that have hindered professional preparation research in EI/ECSE and the field of education ...
Ready-to-go activities for teacher trainers running pre- and in-service training courses. For busy teacher trainers who practise what they preach: trainees will benefit from learning about methodology in training sessions which are in themselves models of good teaching practice.
Ready-to-go activities for teacher trainers running pre- and in-service training courses.
This text uses a multitude of reporting and writing examples from print, broadcast, and online sources in order to deconstruct and reveal journalistic practices, techniques, and philosophy to today's students. Building on a solid foundation of the three pillars of excellent journalism - process, coaching and storytelling - Chip Scanlan and Richard Craig shape students into successful journalists by providing them with the theoretical background and practical knowledge needed to transitioninto a new age of reporting.
News Writing and Reporting: The Complete Guide for Today's Journalist, Second Edition, uses a multitude of reporting and writing examples from print, broadcast and online sources in order to deconstruct and reveal journalistic practices, ...
Presents the collection of primary-source readings built around the idea that communication theory is a field with an identifiable history and has developed within seven main traditions of thought - the rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural, and critical traditions.
Presents the collection of primary-source readings built around the idea that communication theory is a field with an identifiable history and has developed within seven main traditions of thought - the rhetorical, semiotic, ...
