Sebanyak 21322 item atau buku ditemukan

Manajemen Public Relations (Teori dan Implementasi Humas Perguruan Tinggi)

Humas perguruan tinggi tidak hanya sebagai fungsi administratif, tetapi lebih kepada fungsi manajerial untuk membantu pimpinan perguruan tinggi merangkul dan mendapatkan dukungan publik baik internal maupun eksternal, dengan cara membentuk dan mempertahankan citra positif, goodwill, pesan persuasi, penyertaan informasi dan saluran komunikasi yang baik kepada publik, sehingga tujuan luhur penyelenggaraan pendidikan tinggi dapat terwujud melalui hubungan publik yang berkesinambungan dan saling menguntungkan. Meskipun demikian, masih banyak ditemukan di mana peran Humas perguruan tinggi masih belum difungsikan sebagaimana mestinya. Perannya sering diartikan hanya sebatas pengumpul dan “pengkliping” berita, juru foto, mendokumentasikan acara, menyusun naskah pidato sambutan pimpinan, menerima tamu, dan lain sebagainya. Hal tersebut menjadikan fungsinya dianggap tidak penting, sehingga cenderung diabaikan dan bahkan hanya sebagai pelengkap struktur organisasi. Buku ini menawarkan perspektif profesional Manajemen Kehumasan (Public Relations Management) yang dituangkan ke dalam organisasi pendidikan Perguruan Tinggi. Sebagaimana bagian dari judul buku ini, “Teori dan Implementasi Humas Perguruan Tinggi”, maka keistimewaan materi yang disajikan dalam buku ini juga tidak melulu hanya menjabarkan teori kontekstual Humas yang ideal, namun juga implementasi riil yang terjadi di lapangan, baik dari permasalahan yang dihadapi, penyusunan strategi, hingga eksekusi yang diambil oleh profesional dan praktisi Humas pendidikan tinggi. Berbagai materi komprehensif tersebut disajikan ke dalam 9 bab yang meliputi: Bab 1 – Public Relations dalam Perspektif Perguruan Tinggi Bab 2 – Konsep Manajemen Public Relations Perguruan Tinggi Bab 3 – Posisi Public Relations dalam Struktur Organisasi Perguruan Tinggi Bab 4 – Kualifikasi dan Kompetensi Profesional Public Relations Perguruan Tinggi Bab 5 – Strategi Membangun Opini dan Pembentukan Citra Perguruan Tinggi Bab 6 – Manajemen Reputasi, Komunikasi, dan Informasi Bab 7 – Strategi Pengelolaam Konflik, Isu, dan Penanganan Krisis Bab 8 – Program Kerja dan Aktivitas Public Relations Perguruan Tinggi Bab 9 – Contoh Feature, Advertorial, dan Press Release Humas Perguruan Tinggi di Media Cetak dan Portal Media Online Buku ini sangat direkomendasikan untuk dapat digunakan oleh para akademisi perguruan tinggi (dosen dan mahasiswa) sebagai bahan referensi mata kuliah pada Jurusan Manajemen, Manajemen Pendidikan, dan Ilmu Komunikasi. Selain itu, materi dalam buku ini juga dapat menjadi referensi bacaan bagi pimpinan perguruan tinggi, praktisi Humas (PR), dan masyarakat umum yang ingin meningkatkan pengetahuannya di bidang Manajemen Kehumasan (Public Relations Management).

Humas perguruan tinggi tidak hanya sebagai fungsi administratif, tetapi lebih kepada fungsi manajerial untuk membantu pimpinan perguruan tinggi merangkul dan mendapatkan dukungan publik baik internal maupun eksternal, dengan cara membentuk ...

Pengantar Ilmu Manajemen

Manajemen merupakan sebuah disiplin ilmu yang cukup kompleks, dimana turunan dari setiao unsurnya akan membawa kepada kategori ilmu manajemen yang lain, seperti manajemen keorganisasian, manajemen keuangan, manajemen operasional, manajemen perbankan, manajemen komunikasi, dan lain sebagainya. Buku ini bertujuan untuk mengkaji berbagai konsep ilmu manajemen dasar agar nantinya pembaca dapat beranjak mempelajari cabang ilmu manajemen lain yang lebih kompleks.

Manajemen merupakan sebuah disiplin ilmu yang cukup kompleks, dimana turunan dari setiao unsurnya akan membawa kepada kategori ilmu manajemen yang lain, seperti manajemen keorganisasian, manajemen keuangan, manajemen operasional, manajemen ...

History of Islamic Civilisation

Islamic civilization has not been static and thus undergone a lot of changes since the birth of Prophet Muhammad (PBUH). Islamic civilisation has taken different trends, occasioned by specific events within the communities where Islam has been key in people's lives. People need to understand these events as they have been unfolding and how they have impacted on the current organization as well as the social, economic, political and religious lifestyle of Moslems today, and their relationship with other non Muslims near and far from them. This book is presented in four chapters, consisting of; Life of the Prophet Muhammad, the Caliphate period, Muslim Empires (Umayyad, Abbasid and Fatimid Empires) and Muslim Organizations. This book has been majorly designed for use in both secondary schools, tertiary institutions and Universities, though lower academic classes can find it useful for some topics. The simple way in which the events and major issues in Islamic civilisation have been presented in this book, makes it an easy to read document by even lay people with keen interest in knowing the origins, development, present and future of the Islamic religion.

This book is presented in four chapters, consisting of; Life of the Prophet Muhammad, the Caliphate period, Muslim Empires (Umayyad, Abbasid and Fatimid Empires) and Muslim Organizations.

The Cambridge history of Islam

Islamic society and civilization. Vol. 2B

First published in 1970, The Cambridge History of Islam is a most comprehensive and ambitious collaborative survey of Islamic history and civilization. On publication it was welcomed as a work useful both for reference and reading, for the general reader, student and specialist alike. It has now been reprinted, with corrections, and for ease of handling the original two hardcover volumes have each been divided into two separate paperbacks.

First published in 1970, The Cambridge History of Islam is a most comprehensive and ambitious collaborative survey of Islamic history and civilization.

Contributions to the History of Islamic Civilization

Islamic Civilization [2 Volumes]

History, Society, and Culture of the Muslim World

A valuable, two-volume reference work that systematically surveys the history of Islamic civilization covering Islamic Africa, the Middle East, and Central and South Asia from antiquity to the 21st century. * Provides readers with a thorough understanding of the development of Islam, the dynamics of the Middle East, and Islam's complex history, religion, and culture * Supplies invaluable context to the current issues surrounding the region and its population * Offers insight into the Islamic world, Islamic culture, and the ongoing political instability in the Middle East--topics of great relevance to citizens of the Western world

Muslims History and Civilization

A Modern Day Perspective of the Islamic Civilization

The Muslims, History and Civilization provides modern perspective of the religion, culture and history of the Islamic world, at a time when that world is undergoing considerable change and is a focus of international study and debate. Most perceptions of Islam have often tended to be dominated by selective focus on few parts of Islamic history by biased media interpretations of events. Many people are unaware of the depth and variety of Islamic history and civilization, and had no opportunity to have a look at the bigger picture with all parts of the puzzle before their eyes. At the same time, many who have had a formal training in Islamic studies have tended to concentrate on the traditional, to the exclusion of modern overview. The Muslims, History and Civilization covers the full range of Islamic history and thought, in historical depth, but it also provides substantial coverage of contemporary trends across the Muslim world. It doesn't speak only from the mouth of select few. It presents views of all great thinkers, historians, scholars and writers irrespective of their religious affiliations. With well over a thousand entries on Islamic theology, history, arts, scientific achievements, Muslim leaders, law and institutions, crusades, Caliphate, and coverage of Islam in various places around the world, and short historical backgrounds of all Muslim countries, the Muslims, History and Civilization provides an extremely rich resource for students and researchers in religious studies and Middle Eastern studies. This book underlines and deepens the Muslim identity amidst fast changing concepts and ideologies. This book is a wide-ranging and general introduction to Islamic civilization from its origins to the present day. Writing in clear and non-technical language, Ehsanul Karim seek answers to broad and important questions. It begins with the history of the Prophet Muhammad (P), and provides a compilation of all the contributions, achievements, and major events of every Muslim region that has made a significant impact on Muslim history and civilization, continues with an historical résumé of the Islamic period, and moves on to the core chapters on the religious, philosophical and legal foundations of Islamic society and its contributions to world civilization in the fields of literature, art, science and medicine.

This book underlines and deepens the Muslim identity amidst fast changing concepts and ideologies. This book is a wide-ranging and general introduction to Islamic civilization from its origins to the present day.

Concise History of Islam

In World History, History of Islam is a glorious chapter. In fact, Muslim History involves the history of the Islamic faith as a religion and as a social institution. Through various periods, Islam made many a long stride and its influence spread far-off over the globe. Apart from religion, Muslims made considerable contribution in areas, like philosophy, literature, arts, law, economy, science, medicine and commerce etc. At the academic level, Muslim philosophers, educationists and experts of Islamic law have made great contributions. The evolution of Islam has impacted the political, economic and military history of an enormous geographical region. A century after the demise of Prophet Muhammad (Pbuh) the, Islamic empire extended from the Atlantic Ocean in the west to Central Asia in the east. Islamic civilization gave rise to many centers of culture and science and produced notable philosophers, scientists, astronomers, mathematicians, doctors and nurses, during the Golden Age of Islam. In today's world, Islam is one of the major religions and perhaps there is hardly any corner of the world, where Muslims are not found. History of Islam is a vast subject. Here it is in a concise form. This modest work, a comprehensive book in one cover, is an effort in the direction of recording the history of Islam in nutshell, authentically. This excellent book is an asset for all scholars and academics in all spheres of learning.

This modest work, a comprehensive book in one cover, is an effort in the direction of recording the history of Islam in nutshell, authentically. This excellent book is an asset for all scholars and academics in all spheres of learning.