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Positioning Islamic Hotel Tourism

A New Perspective

Several factors contribute to the rapid development of tourism, such as strong economic growth. This result in more disposable income for travel, changing lifestyles and the expansion in transportation industry, which leads to cheaper travel costs and increased demand for tourism products and services is one of the largest and fastest growing economic sectors in the world. The growing demand for products and services comply with Islamic law, or shariah law is obvious and substantial in financial, food and travelling industry. Many scholars have identified religion as a stable factors influencing consumer buying behavior resulting in more demand for religious related product and services. In hospitality industry, scholars have highlighted the growing demand on Islamic Friendly Hotel (IFH) by Muslim tourists causing high commitment in developing such industry. This study found organizational factors including innovation champion, organizational context, and tangible resources and marketing strategy and environmental factors such as demand of Islamic hospitality, government ruling and incentives and competitors strategy were the key drivers to the implementation. These key drivers of implementation provides guidelines for hotels that intend to implement new services, reduced the learning time and promote innovative activities within hotels in Malaysia. Nonetheless, IFH implementation was challenged with high cost to maintain Halal certification, capacity management and international chain hotel status issues. Hotels intend to implement IFH should pay careful attention to the initial consequences such as decreasing non-Muslim customers thus resulting in decrease income at the early stage of introduction. This study has contributed on the development of IFH literature specifically Malaysia by providing popular and unpopular attributes of IFH in Malaysia. Therefore, if Malaysian hotels are to succeed and achieve competitive advantage, being able to address growing Muslim tourists’ needs are essential priorities.

of services and rapid development of technology (particularly information and communication technology) puts pressure ... based on three perspectives: entrepreneurship and innovation, technology-push/demand pull and innovation systems.

SEPUTAR KAJIAN BAHASA INDONESIA (Berbasis Karya Tulis Ilmiah)

Manusia adalah mahluk sosial, sehingga manusia perlu berinteraksi dengan manusia lainnya. Pada saat manusia membutuhkan eksistensinya diakui, maka interaksi itu terasa semakin penting. Kegiatan berinteraksi ini membutuhkan alat, sarana atau media, yaitu bahasa. Sejak itulah bahasa menjadi alat,sarana atau media. Tiada kemanusiaan tanpa bahasa, tiada peradaban tanpa bahasa tulis. Dengan bantuan bahasa, anak tumbuh dari organisme biologis menjadi pribadi didalam kelompok. Pribadi itu berpikir, merasa, bersikap, berbuat serta memandang dunia dan kehidupan seperti masyarakat sekitarnya

Manusia adalah mahluk sosial, sehingga manusia perlu berinteraksi dengan manusia lainnya.

Struktur narasi perkawinan Dayak Maanyan

On marriage custom and rite of Dayak Maanyan people in Kalimantan, Indonesia.

Jika sebuah narasi berita dipilah, narasi tersebut terdiri atas berbagai struktur dan substruktur. Narasi merupakan rangkaian peristiwa yang disusun melalui hubungan sebab akibat dalam ruang waktu tertentu (Brodwell dan Thompson, ...

Peradaban Media Sosial di Era Industri 4.0

Tak bisa dipungkiri, media sosial telah mampu memengaruhi sikap dan perilaku masyarakat. Bahkan media sosial penentu utama perubahan itu. Masyarakat berbaca pada media sosial, mereka juga sering menghakimi berdasar apa yang disajikan media sosial. Tidak bisa dibantah jika media sosial telah ikut membentuk peradaban manusia di masa datang. Maka, di tangan media sosiallah maju mundur peradaban ini ditentukan. Saatnya kita bijak bermedia sosial.

Tak bisa dipungkiri, media sosial telah mampu memengaruhi sikap dan perilaku masyarakat.

Qualitative Research: Data Collection & Data Analysis Techniques (UUM Press)

Qualitative Research: Data Collection & Data Analysis Techniques is especially written for anyone who is interested in doing or learning more about qualitative research methods. The reader-friendly organisation and writing style of the book makes it accessible to everyone-academics,professionals, undergraduates, postgraduates, researchers, and even for those who are just beginning to explore the field of qualitative research. Each chapter provides a clear, contextualized and comprehensive coverage of the main qualitative research methods (interviews, focus groups, observations, diary studies, archival document, and content analysis) and will thus equip readers with a thorough understanding of the steps and skills to undertake qualitative research effectively. Bringing together qualitative research scholars from three different tertiary institutions in the country – Associate Prof Dr. Puvensvary Muthiah, Dr. Radziah Abdul Rahim, Puan Noor Hashima Abd Aziz, and Noor Fadhilah Mat Nayan, from Universiti Utara Malaysia (UUM), Assoc. Prof. Dr. Mastura Badzis from Universiti Pendidikan Sultan Idris (UPSI) and R. Sivabala Naidu from Darulaman Teacher Training Institute, this book addresses some of the most important questions facing students and researchers in qualitative research

Dr. Mastura Badzis from Universiti Pendidikan Sultan Idris (UPSI) and R. Sivabala Naidu from Darulaman Teacher Training Institute, this book addresses some of the most important questions facing students and researchers in qualitative ...