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Convergence of Agenda Setting and Attitude Change Approaches

Media Effects and the Interaction Between the Characteristics of Media Messages, the Nature of Reality Underlying Media Issues and Mechanisms of Information Processing

Public Perception Or Media Manipulation

The Power of the Agenda-setting Function of the Press Examined

Originally developed by McCombs and Shaw (1972), agenda-setting theory has provided a theoretical framework for numerous media bias studies. This pilot study attempted to add to that body of literature by addressing a relatively new evolution of agenda-setting theory known as second-level agenda-setting by measuring whether biased media can significantly change attitudes about a given issue. To accomplish this, participants were surveyed regarding their perceptions regarding credibility on the part of MSNBC, presented with a news package from MSNBC, and then surveyed to examine if any attitude change occurred. Significance was found to support the presence of the hostile media effect and the partisan segmentation of cable news. Prior applications of agenda-setting theory and subsequent contributions to the communication discipline will be examined and critiqued and ideas for future research will also be offered.

Originally developed by McCombs and Shaw (1972), agenda-setting theory has provided a theoretical framework for numerous media bias studies.

Digital Television and Communication Systems

Digital Television Basics

This is the first book in a collection of six volumes dedicated to covering all aspects related to audio / video broadcasting systems, both theoretical and practical, which are in use today.The text starts with the explanation of the communication process through sounds and images, moving on to the in-depth study of the physical and psychological characteristics of this information to arrive at the construction of the related electrical, analog and digital signals, which are the basis of current communication systems.After the description. Limitations and history of television systems (PAL, NTSC and SECAM) The text goes into the details of the construction of current high definition signals and dedicates an in-depth study on the relative digital audio and video compression techniques, from the origins to the most sophisticated current techniques .The text contains all the basic information necessary for the cultural background for anyone who operates or wants to operate in television broadcast systems at a professional level, providing them with complete support for operational and system choices to obtain the technical quality of their desired product.The book is also a great reference point for anyone tackling high school and college studies related to digital audio and video signals.

This is the first book in a collection of six volumes dedicated to covering all aspects related to audio / video broadcasting systems, both theoretical and practical, which are in use today.The text starts with the explanation of the ...

Digital Video and Audio Broadcasting Technology

A Practical Engineering Guide

This essential text for any technician in broadcasting deals with all the most important digital television, sound radio and multimedia standards. The book provides an in-depth look at these subjects in terms of practical experience. In addition it contains chapters on the basics of technologies such as analog television, digital modulation, COFDM or mathematical transformations between time and frequency domains. The attention in each respective field under discussion is focused on aspects of measuring techniques and of measuring practice, in each case consolidating the knowledge imparted with numerous practical examples. Since the entire field of electrical communications technology is traversed in a wide arc, those who are students in this field are not excluded either.

This essential text for any technician in broadcasting deals with all the most important digital television, sound radio and multimedia standards. The book provides an in-depth look at these subjects in terms of practical experience.

Only Connect: A Cultural History of Broadcasting in the United States

ONLY CONNECT is a comprehensive history of American broadcasting from its earliest days in radio, through the rise of television, to the current era of digital media and the Internet. It presents broadcasting as a vital component of American cultural identity, placing the development of U.S. radio, television, and new media in the context of social and cultural change. Each chapter opens with a discussion of the historical period, thoroughly traces the development of media policy, the growth of media industries, and the history of U.S. broadcast programming, and closes with a look at the major ways that radio and television have been understood and discussed throughout American history. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Broadcasting Happinesss

The Science of Igniting and Sustaining Positive Change

Broadcasting Happiness will "inspire you and change your life." —Parade Magazine We are all broadcasters. As managers, colleagues, parents and friends, we are constantly transmitting information to the people around us, and the messages we choose to broadcast create success or hold us back. What's your broadcast? New research from the fields of positive psychology and neuroscience shows that small shifts in the way we communicate can create big ripple effects on business and educational outcomes, including 31 percent higher productivity, 25 percent better performance ratings, 37 percent higher sales, and 23 percent lower levels of stress. In Broadcasting Happiness, Michelle Gielan, former national CBS News anchor turned positive psychology researcher, shows you how changing your broadcast changes your power by sharing jaw-dropping stories and incredible research. Learn Michelle's simple research-based communication habits that have been featured in her PBS program Inspire Happiness and Oprah's 21 Days to Happiness class. Broadcasting Happiness will help you: - Inoculate your brain against stress and negativity by fact-checking challenges - Drive success by leading a conversation or communication with positivity - Rewrite debilitating thought patterns and turn them into fuel for resilience and growth - Deal with negative people in a way that lessens their power - Share bad news more effectively to increase future social capital - Create and sustain a positive culture at work or home by creating contagious optimism - Help the people you care about most move from negative to positive in seconds Broadcasting Happiness showcases how real individuals and organizations have used these techniques to achieve results that include increasing revenues by hundreds of millions of dollars, raising a school district's graduation rate by 45 percent, and shifting family gatherings from toxic to thriving. Changing your broadcast can change your life, your success, and the lives of others around you. Broadcasting Happiness will show you how!

In Broadcasting Happiness, Michelle Gielan, former national CBS News anchor turned positive psychology researcher, shows you how changing your broadcast changes your power by sharing jaw-dropping stories and incredible research.

Moral Engines

Exploring the Ethical Drives in Human Life

In the past fifteen years, there has been a virtual explosion of anthropological literature arguing that morality should be considered central to human practice. Out of this explosion new and invigorating conversations have emerged between anthropologists and philosophers. Moral Engines: Exploring the Ethical Drives in Human Life includes essays from some of the foremost voices in the anthropology of morality, offering unique interdisciplinary conversations between anthropologists and philosophers about the moral engines of ethical life, addressing the question: What propels humans to act in light of ethical ideals?

Moral Engines: Exploring the Ethical Drives in Human Life includes essays from some of the foremost voices in the anthropology of morality, offering unique interdisciplinary conversations between anthropologists and philosophers about the ...

Reflections on The Moral & Spiritual Crisis in Education

This book takes a sharply critical view of contemporary society with a searing indictment of our morally and intellectually bankrupt educational system. Uniquely, the book contains both the original version of David Purpel's highly influential Moral and Spiritual Crisis in Education, first published in 1989, as well as an updated critique of that work - reflections from our current times of growing despair about the directions of education and the nation. Reflections on the Moral and Spiritual Crisis in Education focuses on the possibility - and necessity - of generating hope through the redemptive and energizing power of the human spirit.

From Christian mysticism to Sufism , Kabbalah to Zen , Teachers tell us that , to the extent that a human being believes itself to be limited to such a construct ( a personality inside a body ) , he or she will be possessed by this fear ...