The authors bring great expertise across direct, database and digital marketing to provide comprehensive and compelling coverage of the key theories and debates in these fields.
The authors bring great expertise across direct, database and digital marketing to provide comprehensive and compelling coverage of the key theories and debates in these fields.
The second best selling text which is well known for its extremely current coverage, unique chapter coverage, and prestigious author team who have consulted or taught all over the world. Features: * Prestigious author team on the cutting edge of international business and marketing through involvement with frequent consulting engagements and projects with the U.S. Department of State and organizations all over the world. * The text reflects both the theory and application of international marketing by offering research insights from around the globe and showing how corporate practices are adjusting to the marketplace realities of today. * Marketing is examined from a truly global perspective rather than just from the U.S. point of view. By addressing, confronting, and analyzing the existence of different environments, the need for awareness, sensitivity, and adaptation is highlighted. * Students receive a full-colour world map free inside each copy of the text. New to this edition: * The fifth edition is now divided into four parts instead of three, with the separation of marketing in transition. This is designed to pay appropriate attention to emerging markets, changing marketing
Vladimir K.Egorov ( Director ) ; Dr Nina I. Khakhaleva ( Collections & Library Services ) Opening hours ... guided tours ; online services ( OPAC- Online Public Access Catalogue ) Islamic Development Bank , Library PO Box 5925 , Jeddah ...
... commerce solutions Internationalized domain name system E - commerce solutions Broadband network Comprehensive B2B portal eBanking software solutions E - commerce solutions B2B marketplace developer Logistics management Construction ...
Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students' enrolments, universities are competing within their home market as well as in the international market, and as government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature, and challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators, and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market.
A Moroccan case study./ Sebti Hicham, Sardine Simon -- Higher Education Marketing Communications in the Digital Era / -- Mark Anthony Camilleri -- Social Media for Universities' Strategic Communication / Temitope Farinloye, Thomas Wayne, ...
