Principles of Direct, Database and Digital Marketing
The authors bring great expertise across direct, database and digital marketing to provide comprehensive and compelling coverage of the key theories and debates in these fields.
- ISBN 13 : 9780273756507
- ISBN 10 : 0273756508
- Judul : Principles of Direct, Database and Digital Marketing
- Pengarang : Alan Tapp, Ian Whitten, Matthew Housden,
- Kategori : Database marketing
- Penerbit : Pearson/Education
- Bahasa : en
- Tahun : 2014
- Google Book : http://books.google.co.id/books?id=b-TonQEACAAJ&dq=intitle:digital+marketing&hl=&source=gbs_api
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Ketersediaan :
The authors bring great expertise across direct, database and digital marketing to provide comprehensive and compelling coverage of the key theories and debates in these fields.