Author's account as a public relation of local government of Sulawesi Selatan Province.
Author's account as a public relation of local government of Sulawesi Selatan Province.
In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics - sex, violence, advertising - to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.
In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge ...
By identifying the fundamental patterns in the way our brain genetically processes the world around us, we overcome misunderstanding, conflict, and wastage of individual and group potential. Awareness of these "Brain Communication" processes gives us the means to maximize our capacity act intelligently, to Turbo Charge our natural gifts and use them to maximize our ability to develop "software" for our brain to achieve greater competence across many disciplines. We are able to understand others at a deeper level and unleash greater potential for relationships at work and at home, for easier learning and teaching, and for greater harmony and cooperation with our environment and our teams.This Manual, gives you the Practical Applications of Colored Brain and how You and Your Organization can Benefit from it.
We are able to understand others at a deeper level and unleash greater potential for relationships at work and at home, for easier learning and teaching, and for greater harmony and cooperation with our environment and our teams.This Manual ...
This book consists of essays by leading scholars in economics and political science which try deepen our understanding of how theocratic regimes behave, by providing up to date empirical surveys by leading scholars of the economic performance of Iran and of Muslim countries in general, and by looking at the behavior of historical theocracies.
This book consists of essays by leading scholars in economics and political science which try deepen our understanding of how theocratic regimes behave, by providing up to date empirical surveys by leading scholars of the economic ...
20 years after the collapse of communism in Central Eastern European countries and 30 years after the start of market-oriented reforms in China, this book provides a framework for understanding the differing emphasis and sequencing of two reforms and explores in-depth these issues in the demise of communism and the triumph of the market economy.
20 years after the collapse of communism in Central Eastern European countries and 30 years after the start of market-oriented reforms in China, this book provides a framework for understanding the differing emphasis and sequencing of two ...
This book accentuates the relationship between Total Quality Management and Project Management and other contemporary management concepts. This book gives an exploratory overview of the contributions of certain national and international organizations that operate in Africa towards an effective delivery of products and services.
This book accentuates the relationship between Total Quality Management and Project Management and other contemporary management concepts.
Public Relations: Principles and Practices is a comprehensive textbook designed for under- and post-graduate degree/diploma students of mass communication, corporate communications, and public relations (PR). The core concepts of PR have been explained through numerous examples, exhibits, tables, and illustrations. Divided into five parts, the first part Fundamentals and Emergence gives an overview of PR and acquaints the readers with the emergence of PR. The second part on Process and Practice discusses in detail the PR window for developing a PR program, which includes scanning the environment, creating a communication plan/ strategy, implementing the plan, and measuring its impact. The third part on Skills focusses on key communication and negotiation skills, which are essential for PR professionals. The part on Applications discusses PR relations with several publics like customers, dealers, vendors, employees, investors, and media; and key issues like corporate social responsibility, community relations, event management, crisis management, government PR, lobbying, and institutional advertising. The section also deals with corporate image, corporate identity, house journals, and PR ethics. The final part on Support Service elaborates on the role and structure of PR agencies. Students of media studies aspiring to be public relations professionals will find this book highly useful for its in-depth coverage of the key PR concepts. The book will also serve as a handy tool for practicing PR professionals.
Students of media studies aspiring to be public relations professionals will find this book highly useful for its in-depth coverage of the key PR concepts. The book will also serve as a handy tool for practicing PR professionals.
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.
This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.
