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A Cognitive Psychology of Mass Communication

In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics - sex, violence, advertising - to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.

In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge ...

Handbook of Research on Effective Marketing in Contemporary Globalism

The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.

Furthermore, the Syariah compliant services, which include finance and banking, logistic, warehousing, and distribution, are rapidly gaining acceptance in the global Halal market. The Halal industry within the global context is an under ...

E-Business Models, Services and Communications

With the rapid advancement in information technologies, e-business is rapidly growing in significance and is having a direct impact upon business applications and technologies. E-Business Models, Services and Communications provides researchers and practitioners with valuable information on recent advances and developments in emerging e-business models and technologies. This book covers a variety of topics such as e-business models, telecommunication network utilization, online consumer behavior, electronic communication adoption and service provider strategies, and privacy policies and implementation issues.

This book covers a variety of topics such as e-business models, telecommunication network utilization, online consumer behavior, electronic communication adoption and service provider strategies, and privacy policies and implementation ...

Seni rupa Indonesia modern dalam kritik dan esei

Criticism on Indonesian modern painting.

Adapula yang mampu berpidato di hadapan ribuan pendengar dewasa , tanpa
canggung , mampu membaca ratusan ayat suci Al Qur'an ; di India seorang anak
tuna netra mampu menulis serta menterjemahkan kitab suci agama Hindu ...

Menjadi Guru Paud

Guru PAUD merupakan pribadi unggul; yang begitu memiliki semangat berdegar untuk memberikan yang terbaik demi perkembangan dan pertumbuhan anak usia dini. Para guru ini juga akan dengan semangat mengikuti pelatihan, seminar, workshop, maupun short course untuk meningkatkan kualitasnya sebagai seorang pendidik. Semua usaha di atas dilakukan dalam rangka memperbaiki kualitas sang guru PAUD. Secara substansial, semua usaha di atas dilakukan karena masyarakat sudah sadar dan paham bahwa pendidikan bagi anak usia dini sangat penting atau fundamental. Pemerintah pun sudah memberikan arahan, petunjuk, atau panduan dalam menjalankan tugas mulianya sebagai seorang guru PAUD. Panduan yang penulis maksud adalah Permendikbud No. 137 Tahun 2014 (Lampiran 2: Kompetensi Pendidik). Semuanya dikupas tuntas dalam buku ini. Menjadi Guru PAUD benar-benar merupakan buku panduan untuk menjadi Guru PAUD yang berkualitas.

Panduan yang penulis maksud adalah Permendikbud No. 137 Tahun 2014 (Lampiran 2: Kompetensi Pendidik). Semuanya dikupas tuntas dalam buku ini. Menjadi Guru PAUD benar-benar merupakan buku panduan untuk menjadi Guru PAUD yang berkualitas.