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Mass Communication Theory

An Introduction

The major textbook in communication theory. Denis McQuail provides a brisk, elegantly organized, and comprehensive overview of the ways in which mass communication has been viewed by social scientists and by practitioners. The wealth of thinking in the field; the enormous range of issues studied and questions raised; the proliferation of schools, approaches and tendencies: McQuail marshalls this welter of material into a clear, easy to follow textbook for students at all levels of communication studies. He reviews: ways in which the the mass media have been defined theories of their function and purpose views of the organizational structures and processes of mass media content analysis and the other techniques for interpreting the meaning of media content theories of what an audience is and what it does Cultivation theory, traditional sociology, classical marxism, the Frankfurt school, 'hegemony' theory, Soviet media theory, the uses and gratifications approach, development media theory, free press theory, organizational theory -- all these and much more -- are described and placed in their historical and scholarly context. McQuail's extensive references will guide anyone interested in mass communication to the key work in the field. Diagrams, a Media Theory Map, summaries, indexes and other features will further help new students to keep a hold on all the separate strands in the field. About the author: Denis McQuail is currently Professor of Mass Communication, University of Amsterdam, the Netherlands. After graduating from Corpus Christi College, Oxford with a BA in Modern History and a Diploma in Public and Social Administration, he received a PhD in social studies from the University of Leeds. He has since been affiliated to the Television Research Unit, University of Leeds; the University of Southampton; and the Annenberg School of Communication, University of Pennsylvania. His major publications include: Television and the Political Image (with J Trenaman) 1961; Television in Politics: Its Use and Influence (with J G Blumler), 1968; Towards a Sociology of Mass Communications, 1968; Sociology of Mass Communication (editor) 1972; Communication, 1975; Review of Sociological Writing on the Press, 1976; Analysis of Newspaper Content, 1977; Communication Models for the Study of Mass Communication (with Sven Windahl), 1982. Why this textbook? Why choose this textbook for use in your courses over others that are available? McQuail has drawn on his own extensive teaching experience to make sure his book offers the following qualities and features: The frameworks: for ease of organization, McQuail arranges the theories of media effect processes, or mass media and social change in new, clarifying frameworks. He aims to present all the principal theories within a single integrative framework. Its range: McQuail's extraordinary feat of organization encompasses theories from all the principal approaches to communication from all over the world. His book will be useful in a variety of cultural and national settings. Its thoroughness: McQuail provides over 300 references to guide your students to the primary sources. Not only is each theory described, and its sources and histories plotted, but its implications and intellectual context are explored. Consensus theories are given equal weight with themore contentious, critical understandings. Controversy is faced, fairness maintained. Its currency: The most recent research is expressed in the form of theoretical propositions. New approaches are discussed that are not reviewed in other textbooks: a revision of the functional theory, the notion of emerging 'public definitions', and a revision of the 'four theories of the press'. Other unique features: A thorough review of theories of the audience. Questions of media power and normative theories of media are given a central place at various points. Professor Denis McQuail provides a thorough review of the history, structure, and processes of the mass media, and the views taken of them. The first chapter defines the terms and issues of mass media studies. It also traces the development of mass media since the first newspapers in the 17th century. McQuail notes the origins, typical forms, and applications of mass media at different times. He then provides a framework for understanding the different approaches to the study of mass media. Mass society theory, Marxist approaches of different types, message-centred theory, and theory of audience and effect are the perspectives reviewed. Chapter Three explores the ideological, political, and cultural contexts in which the mass media operates, and which define the media's functions. The institutional forms of mass communication are characterized in Chapter Four. In Chapter Five, the meaning of the information provided by the media is analyzed. Different kinds of content, such as news or fiction, are examined from different theoretical perspectives. Chapter Six describes alternative approaches to the study ofthe audience, the different aspects of audiences which they study, and the conclusions they have reached. Chapter Seven focusses on the study of the impact and effect of media. Different scientific approaches to this study are described, and the results of this research given. The final chapter looks at the lessons of mass communication study for issues of current concern such as international communication and new technological developments.

McQuail's extensive references will guide anyone interested in mass communication to the key work in the field.

McQuail′s Mass Communication Theory

"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

" - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West.

Sejarah Peradaban Islam

Buku ini, menarasikan perjalanan peradaban sejarah Islam dari masa ke masa. Tidak hanya dalam konteks timur, akan tetapi barat hingga asia ditulis dengan begitu apik. Membaca buku ini, membuat pembaca dapat menyimpulkan bahwa sejarah islam tidak lahir tanpa tujuan Tujuan itulah yang mengantarkan Islam ke masa kejayaan, walupun pada akhir Islam pun juga mengalami fase kemunduran. Buku ini diorientasikan untuk memberikan pencerahan soal potret peristiwa terbentuknya sejarah peradaban Islam. Bukan hanya itu, buku ini pun dapat digunakan dalam upaya membangun kembali, Islam, seperti masa kejayaan yang dipenuhi dengan pengetahuan.

Tarikh Islam. Jakarta: Pustaka Al-Kautsar. As-Suyuti, Tarikh Khulafa, Jakarta: Pustaka Al-Kautsar, 2010. Azra, Azyumardi .2000. Renaisance Islam di Asia ... Badri Yatim 2008, sejarah peradaban Islam Jakarta, Rajagrafindo Persada.

Banking Governance, Performance and Risk-Taking

Conventional Banks vs Islamic Banks

Development of emerging countries is often enabled through non-conventional finance. Indeed, the prohibition of interest and some other impediments require understanding conventional finance and Islamic finance, which both seek to be ethical and socially responsible. Thus, comparing and understanding the features of Islamic banking and conventional banking, in a globalized economy, is fundamental. This book explains the features of both conventional and Islamic banking within the current international context. It also provides a comparative view of banking governance, performance and risk-taking of both finance systems. It will be of particular use to practitioners and researchers, as well as to organizations and companies who are interested in conventional and Islamic banking.

This book explains the features of both conventional and Islamic banking within the current international context. It also provides a comparative view of banking governance, performance and risk-taking of both finance systems.

Tafsir Ayat Tarbawi (Kajian Ayat-Ayat Pendidikan)

Tafsir tarbawi yang merupakan ijtihad akademisi di bidang tafsir, berupaya mendekati Alquran melalui sudut pandang pendidikan. Baik dari segi teoretik maupun praktik, sehingga diharapkan paradigma pendidikan dapat dilandaskan kepada kitab suci, dan petunjuk kitab suci mampu diimplementasikan sebagai dasar pendidikan. Tujuan utama dari mempelajari tafsir adalah memahami makna-makna Alquran, hukum-hukumnya, hikmah-hikmahnya, ajaran akhlaknya, dan petunjuk-petunjuknya untuk memperoleh kebahagiaan hidup di dunia dan akhirat.

Tafsir tarbawi yang merupakan ijtihad akademisi di bidang tafsir, berupaya mendekati Alquran melalui sudut pandang pendidikan.

A Life with the Prophet?

Examining Hadith, Sira and Qur'an : in Honor of Wim Raven

The present study presents a comprehensive insight into actual trends in academia in Arabic literature and Islamic studies. In this respect, the contributions pay tribute to Wim Raven, an outstanding scholar of early Arabic literature and the formative period of Islam and someone who always had new and surprising twists and turns in his research and scholarly productions. The same holds true with the papers presented here. Robert Hoyland presents us with his reasoning about the origin of the term ?a?jami language? in the Qur?an. Was this really a ?non-Arab? tongue as later tradition would have it, or would it be better to classify it as a ?North-Arabian? dialect? Anna Akasoy deals with ?chick lit? in the Hijaz and the modern image of Aisha as Muslim role Model.

Was this really a "non-Arab" tongue as later tradition would have it, or would it be better to classify it as a "North-Arabian" dialect? Anna Akasoy deals with "chick lit" in the Hijaz and the modern image of Aisha as Muslim role Model.

Pengambilan Keputusan & Kebijakan Pendidikan

Kebijakan dan pengambilan keputusan adalah dua unsur yang saling berkaitan dan tidak bisa dipisahkan satu sama lain. Kebijakan adalah suatu yang bersifat teoritis sedangkan pengambilan keputusan lebih bersifat praktis. Tindakan pengambilan keputusan yang tidak didasarkan pada teoritis dapat mengurangi keilmiahan sebuah keputusan, sedangkan kebijakan yang tidak disertai dengan pengambilan keputusan sulit akan menemukan wujudnya. Pengambilan keputusan merupkan hal yang sangat urgen bagi setiap orang, terutama bagi para piminan atau manajer. Ekstensi seorang pemimpin dalam kepemimpinannya dapat dilihat dari berbagai bentuk kebijakan dan keputusan yang diambilnya. Seorang pimpinan atau manajer yang efektif adalah pimpinan atau manajer yang mampu membuat kebijakan dan mengambil keputusan yang relevan. Kebijakan dan pengambilan keputusan dalam Lembaga Pendidikan Islam secara substantif tidak terlalu jauh berbeda dengan teori-teori kebijakan dan pengambilan keputusan yang ada. Hanya saja kebijakan dan pengambilan keputusan dalam Pendidikan Islam lebih mengacu kepada prinsip – prinsip yang telah digariskan dalam Al-Qur’an dan Hadist Nabi.

Misalnya mengenai fungsi dan wewenang pemerintah dan pemerintah daerah dalam pendidikan. Dalam pasal 10 UU No. 20 Tahun 2003 Tentang Sistem Pendidikan Nasional (Sisdiknas) dijelaskan pemerintah dan pemerintah daerah berhak mengarahkan, ...

AUDIT DAN KAPASITAS AUDITOR ERA COVID-19

Business Reaction in Pandemic

Employee Engagement, Kinerja Karyawan, dan Kinerja Bank dari Perspektif Karyawan Front Office Bank Syariah di Kota Bandung. In Prosiding Industrial Research Workshop and National Seminar (Vol. 9, pp. 642-647).

PENDIDIKAN KARAKTER PEDULI LINGKUNGAN HIDUP

Pentingnya pendidikan karakter peduli lingkungan seharusnya pemerintah membuat program adiwiyata, yang merupakan salah satu program Kementerian Lingkungan Hidup dalam rangka mendorong terciptanya kesadaran dan pengetahuan sekolah dalam upaya pelestarian lingkungan hidup, untuk itu diharapkan sekolah terlibat untuk mencapai lingkungan yang sehat dan menghindari dampak negatif. Program adiwiyata bertujuan untuk menciptakan kondisi yang baik bagi sekolah untuk menjadi tempat pembelajaran dan penyadaran warga sekolah, sehingga warga sekolah ikut bertanggungjawab dalam upaya penyelamatan lingkungan. Pendidikan karakter peduli lingkungan di sekolah dibagi menjadi pengembangan kurikulum, proses pembelajaran, dan kesehatan lingkungan.

Pentingnya pendidikan karakter peduli lingkungan seharusnya pemerintah membuat program adiwiyata, yang merupakan salah satu program Kementerian Lingkungan Hidup dalam rangka mendorong terciptanya kesadaran dan pengetahuan sekolah dalam ...