Sebanyak 410 item atau buku ditemukan

Ilmu Dan Aplikasi Pendidikan

Buku ini membahas tentang ilmu pendidikan, kurikulum dan pembelajaran, pengembangan kurikulum, pengajaran, teknologi pendidikan, sumber belajar dalam pendidikan, penilaian berbasis kelas, penilaian diri dalam pendidikan, ekonomi pendidikan, penjamin mutu pendidikan, dan perencanaan pembelajaran di sekolah dasar islam di era digitalisasi.

Buku ini membahas tentang ilmu pendidikan, kurikulum dan pembelajaran, pengembangan kurikulum, pengajaran, teknologi pendidikan, sumber belajar dalam pendidikan, penilaian berbasis kelas, penilaian diri dalam pendidikan, ekonomi pendidikan, ...

Digital Marketing Concept

Beberapa tahun terakhir ini kita dikejutkan dengan perubahan-perubahan bisnis yang sangat luar biasa. Semua berawal dari teknologi; mulai dari tutupnya beberapa pusat perbelanjaan karena kehadiran toko online, taksi online yang meruntuhkan taksi tradisional, hingga pembayaran secara digital melalui aplikasi yang menggantikan transaksi tunai. Hal ini menuntut semua perusahaan, dari yang berskala kecil hingga multinasional, untuk bersaing lebih ketat dalam meraih pasar. Digital Marketing Concept akan mengungkapkan tiga elemen penting dalam konsep digital marketing. Semua aktivitas digital marketing yang Anda lakukan hanya akan memperbesar atau meningkatkan ketiga hal ini: traffic, conversion, dan engagement. Konsep digital marketing yang dipaparkan oleh Ryan Kristo Muljono disertai dengan tips dan trik untuk meraih pasar di dunia online. Tidak hanya pengusaha, orang awam sekalipun akan mudah memahami dan menerapkannya.

Hal ini menuntut semua perusahaan, dari yang berskala kecil hingga multinasional, untuk bersaing lebih ketat dalam meraih pasar. Digital Marketing Concept akan mengungkapkan tiga elemen penting dalam konsep digital marketing.

Understanding Digital Marketing

Marketing Strategies for Engaging the Digital Generation

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years.

Digital Marketing For Dummies

Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers.

Understanding Digital Marketing

Marketing Strategies for Engaging the Digital Generation

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.

One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing.

Understanding Digital Marketing

A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.

A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.

The Best Digital Marketing Campaigns in the World II

"In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history. Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns including Redbull and Stratos, Evian's 31 ways to live young, and Students Beans' Freshers' Field, The Best Digital Marketing Campaigns in the World is an inspirational showcase of digital creativity and a must-read for everyone working in marketing and advertising"--

Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds.Covering a wide range of world-class award winning campaigns, including household names such as ...

PEMASARAN KONTEMPORER

Pada era globalisasi dan digital saat ini memahami pemasaran dan proses pemasaran kontemporer merupakan bagian dari strategi pemasaran perusahaan untuk mampu bersaing, baik itu bagi perusahaan barang maupun jasa. Pemasaran (Marketing) diartikan sebagai suatu proses di mana perusahaan menciptakan nilai bagi pelanggan dan membangun hubungan yang kuat dengan tujuan untuk menangkap nilai dari pelanggan sebagai imbalannya. Sedangkan kontemporer diartikan sebagai suatu hal yang modern, eksis dan terjadi bahkan masih berlangsung sampai sekarang. Maka pemasaran kontemporer dapat diartikan sebagai suatu proses penciptaan nilai oleh perusahaan untuk memperoleh pelanggan, setelah itu membangun hubungan yang kuat dengan pelanggan supaya tidak pindah ke yang lain dengan tujuan memperoleh keuntungan yang diharapkan. Pemasaran yang baik haruslah memiliki sebuah konsep yang jelas dan tersusun dengan baik agar dapat memenuhi seluruh kebutuhan dan keinginan konsumen. Selain itu, pemasaran juga harus memikirkan beberapa hal lain seperti permintaan barang atau jasa, nilai barang atau jasa, cara transaksi serta area wilayah pemasaran.

Maka pemasaran kontemporer dapat diartikan sebagai suatu proses penciptaan nilai oleh perusahaan untuk memperoleh pelanggan, setelah itu membangun hubungan yang kuat dengan pelanggan supaya tidak pindah ke yang lain dengan tujuan memperoleh ...

Implementasi Kompetensi Berbahasa dan Sastra Indonesia Produktif

Buku pedoman ini terdiri dari lima bab baik teori maupun petunjuk penugasan. Berikut isi buku pedoman ini: 1) Hakikat Kompetensi Berbahasa dan Sastra Indonesia Produktif, 2) Hakikat Kompetensi Berbicara, 3) Petunjuk Implementasi Kompetensi Berbicara, 4) Hakikat Kompetensi Menulis, dan 5) Petunjuk Implementasi Kompetensi Menulis. Buku pedoman ini juga disertai contoh karya yang memudahkan pembaca khususnya para mahasiswa agar dapat menghasilkan karya sebagaimana luaran dari perkuliahan pada matakuliah Keterampilan Berbahasa dan Sastra Indonesia

Berikut isi buku pedoman ini: 1) Hakikat Kompetensi Berbahasa dan Sastra Indonesia Produktif, 2) Hakikat Kompetensi Berbicara, 3) Petunjuk Implementasi Kompetensi Berbicara, 4) Hakikat Kompetensi Menulis, dan 5) Petunjuk Implementasi ...

Teacher Education and Professional Development in TESOL

Global Perspectives

At the forefront of research on English language teacher education and professional development, this volume presents new empirical research situated in different contexts around the world, including Canada, Denmark, Israel, Japan, Korea, Qatar, Sudan, and the U.S. It is framed by the volume editors’ insightful overview and analyses of previous and ongoing work in a variety of related domains and an epilogue by David Nunan. The chapter studies are organized around three themes: teacher identity in ESL/EFL teacher education and professional development programs, second language teacher education programs for diverse contexts, and professional development for diverse contexts. All chapters focus on the applied nature of the research and include a section on implications. To provide balance and a range of views, the volume includes both chapters reporting on empirical research funded by TIRF grant recipients and several from invited authors who are senior scholars in the field. This is the third volume in the Global Research on Teaching and Learning English Series, co-published by Routledge and TIRF.

At the forefront of research on English language teacher education and professional development, this volume presents new empirical research situated in different contexts around the world, including Canada, Denmark, Israel, Japan, Korea, ...