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Research Design Qualitative, Quantitative, and Mixed Methods Approaches Fifth Edition

Handbook of New Media

Student Edition

Thoroughly revised and updated, this Student Edition of the successful Handbook of New Media has been abridged to showcase the best of the hardback edition. This Handbook sets out boundaries of new media research and scholarship and provides a definitive statement of the current state-of-the-art of the field. Covering major problem areas of research, the Handbook of New Media includes an introductory essay by the editors and a concluding essay by Ron Rice. Each chapter, written by an internationally renowned scholar, provides a review of the most significant social research findings and insights.

... Media : Social Shaping and Consequences of ICTs . London : Sage , pp . 90-104 . Kress , G. ( 2003 ) Literacy in the New Media Age . London : Routledge . Latour , B. ( 1991 ) ' Technology is society made durable , in J. Law ( ed . ) , A ...

Public Relations

A Managerial Perspective

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world.